What are the steps you take to optimise your existing content for search?

Optimizing content involves integrating technical elements into your content to help search engines match it with your audience. You can increase your content’s reach by optimizing it so that it is seen by more people, but also by the right people, who may become leads or customers. Scalability is one of the main reasons why content marketing is an attractive lead generation channel. You will get tons of traffic if you write a few posts that rank in Google’s top three SERPs. If you don’t keep your existing content optimised for search, this won’t happen. If you don’t keep your existing content optimised for search, this won’t happen.

What are the steps you take to optimise your existing content for search?

Prioritise Your Works

Consider this step to be a first housekeeping effort. In this step, you will audit your entire content library and evaluate each article based on a set of standards we’ll provide. As a result, you’ll be able to identify content pieces with the most potential for improvement.

To begin, make a spreadsheet containing a list of every single post that comprises your stable of content. After that, you will assign a score of one to five to each entry based on the six steps we discussed in this article. For that specific metric, the gap represents the difference between the article’s current position and where you want it to be.

Use Third-Party SEO Tools

You can shake a stick at the number of third-party SEO checkers on the market. You want to use this step to identify easy-to-fix technical issues with your site regardless of the tool you select. You’ll find that a number of seemingly insignificant things can influence how Google ranks your page, giving you a long list of items that can elevate your ranking on Google search results.

Some points include:

  • References to CSS files on a page
  • The extent to which the page utilizes meta-information
  • How easily Google can crawl and index the page
  • How SEO-friendly is its URL

Improve Your Existing Keyword Usage for search networks

This step assumes that the content piece being analyzed was written specifically with the goal of ranking for very specific keywords. Additionally, we’ll assume the content team did their research, briefed the writer appropriately, and came up with a specific keyword goal.

You would, for this step, only need to assess how the keywords in question are used in the article if that were the case for a specific article. You can check the article title if there is no record of the keywords the post was designed to cover. Most of the time, keywords can be found very easily in a post’s headline.

Find Internal Linking Opportunities

SEO power technique is linking to your own content, particularly if you have a large number of articles on your site. When you link to your own content, you distribute the ranking potential throughout your website, which is one of the major benefits of SEO. Increasing Google’s perception of your entire domain is a simple, but highly effective tactic.

There’s no need to worry about internal links. It tends to focus on what should be fairly obvious. As you review your existing content, be sure to incorporate as many links to other blog posts as possible from within the bodies of the articles.

Check content relevance for SEO

You may lose credibility with your readers if some of your older posts contain outdated statistics and facts. By itself, this is an adequate reason for regularly auditing your content.

Content optimization is also very important from an SEO perspective, which makes this a doubly important aspect. It’s common for websites to link to posts proving a point with new, reliable information.

Many content marketers solicit links to their posts by launching outreach campaigns for inbound links, which are called backlinks.

Align your content with search intent

The concept of search intent is relatively new in SEO, so older blog posts may not have taken it into account. In other words, Google is able to determine exactly why a user is conducting a particular search. In essence, it means that the search engine understands what it will do with the information.

Second, Google attempts to match up your content with the searcher’s intent by searching for certain signals within your content. While there are four types of search intent, only two are relevant to the type of content we are discussing in this article. Therefore, we will only focus on optimizing your content for “informational” and “commercial” searches.

Optimize images for search engines

To make things simple, Google wants to make sure that users have access to as much information as possible. The ranking is all about knowing as much about the content that they serve.

Google relies on Meta information to determine an image’s content in the absence of any technology to do so. Moreover, the more information you provide here, the higher the page’s ranking will be. The optimization of images also increases the odds that they will show up in Google’s “Image” search results. It is a very powerful way of increasing your website traffic.

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