Content Marketing Perth

Why Content Marketing Will Benefit Your Brand

by with No Comment Content MarketingContent WrittingSEO

Content marketing is a form of marketing that involves the creation and distribution of content (such as articles, videos, or infographics) that is aimed at attracting and engaging customers.

Content Marketing Perth
According to Hubspot, businesses that blog receive 67% more leads per month than those that don’t. Additionally, companies that publish 16+ blog posts per month generate 4.5 times more leads than those that publish 0-4 monthly posts. Content marketing in Perth can be used to promote a variety of products or services, such as by providing useful information for potential customers or by promoting the brand itself. There are many different types of content marketing, but some of the most common include blog posts, e-books, case studies, whitepapers, website copy, social media posts, and email newsletters. Each type of content has its own unique benefits and can be used to reach different audiences. For example, blog posts are great for building authority and increasing visibility, while e-books are perfect for capturing leads and driving conversions. When creating your content marketing strategy, it’s important to consider your goals and the audience you want to reach. Then you can select the type or types of content that will best achieve those goals.

How does content marketing generate more leads?

Content marketing is one of the most effective ways to connect with potential customers and convert them into sales. Here are some reasons why it is so important to bring more leads in the business:

#1. Addresses the pain points

Once you know what their pain points are, you can create content that speaks to those issues and provides solutions. As your audience begins to see that you understand them and their needs, they will be more likely to trust you and buy from you.

#2. Improves conversion rates

There are a few primary ways in which content marketing can improve conversion rates:
  • By providing valuable and relevant information, you help build trust and credibility with potential customers. Once they know that you are an authority in your field, they will be more likely to do business with you.
  • Well-crafted content can help to educate potential customers about the benefits of your product or service and persuade them to take action.
  • Quality content establishes you as a thought leader in your industry, which can lead to more leads and sales opportunities.

#3. It brings more traffic to the website

There are many ways in which content marketing can improve engagement and website traffic. For one, high-quality content can help to attract new visitors to a website. Additionally, well-crafted content can help to keep visitors engaged on a website for longer periods of time, which can lead to increased website traffic.

#4. Bring back customers

By creating valuable and relevant content, businesses can attract new customers, retain current customers, and build brand loyalty. Quality content also helps businesses rank higher in search engine results pages (SERPs), increasing the visibility of their websites and generating more leads.

Why hire a Content Marketing Company in Perth?

Content Marketing Company in Perth also has the ability to improve brand awareness and credibility. When done correctly, these marketers can help a company to build trust with its audience and create an image of expertise in its field. This increased trust and credibility can then lead to more customers doing business with the company. Ultimately, content marketing is an effective way to connect with current and potential customers, which can result in increased sales and profits. When customers feel that they have a genuine relationship with a company, they are more likely to do business with that company again in the future.
Mobile Marketing Perth

6 steps to start mobile marketing for your business

by with No Comment BusinessMobile MarketingMobile Ready WebsiteSEO

Mobile marketing is important to improve the customer journey because it allows businesses to target customers with relevant, personalised messages based on their location and interests. This creates a more seamless and satisfying experience for customers, which can lead to increased loyalty and sales.

Mobile Marketing Perth
In addition, mobile marketing can be used to collect customer data that can be used to improve the overall customer experience. For example, businesses can track the types of products or services that customers are interested in, as well as their purchase history. This information can then be used to create targeted offers and promotions that are more likely to appeal to individual customers. A recent study by eMarketer found that global spending on mobile marketing will exceed $200 billion by 2019. This is a testament to just how important mobile marketing has become in terms of reaching and engaging customers. In fact, according to another study by IBM, 82% of customers will use their mobile devices to help them make a purchase decision. So get ready to learn a simple yet effective process to getting started with mobile marketing!

#1. Take Google’s Mobile-Friendly Test

As per our Perth Mobile Marketing Consultant, Google’s Mobile-Friendly Test is a great way to determine how mobile-friendly your website is. The test measures the following:
  • How easy it is for a user to navigate your website on a mobile device
  • Whether the text is large enough to be read without zooming in
  • How well you have optimised images for mobile devices
  • Whether you have used any technologies like Flash or Java that are not supported by many mobile devices
If you score poorly on the Mobile-Friendly website Test, there are a number of things you can do to make your website more mobile-friendly, such as using a responsive design, making text larger, and optimising images.

#2. Start designing your emails mobile-friendly

Your newsletter or email blast may look great when you’re creating it in your desktop HTML editor, but that doesn’t mean it will look good or be easy to read on a mobile device. In fact, many people now read their email on their phone or tablet, so it’s important to optimise your newsletters and other email blasts for mobile users. There are a few things you can do to make your newsletter more mobile-friendly
  • Use a simple, easy-to-read font like Arial or Helvetica.
  • Make sure all images are sized correctly for mobile devices
  • Avoid using too much text formatting (bold, italics, etc.)
  • Keep the layout simple

#3. Your social media pages should be designed as per mobiles

It’s because more and more people are accessing the internet via their mobile devices. In fact, recent studies have shown that as many as 60% of internet users now access the web exclusively through their mobile devices! Mobile marketing consultants believe that people tend to interact with social media differently on their phones than on their laptops or desktops. They’re more likely to browse through their feeds passively on their phones, whereas they’re more likely to engage with content when they’re using a laptop or desktop.

#4. Design ads that can be easily viewed on mobiles

To design in-stream posts and ads keeping mobile in mind for better CX, you need to make sure that your content is easy to read and doesn’t require too much scrolling. You should also use a smaller font size and avoid using too many images, as they can take up a lot of space on a small screen. And be sure to place your CTA buttons within easy reach so that users can easily click on them.

#5. Test and measure the results of your mobile marketing campaigns

Measuring the results of your mobile marketing campaigns is important because it allows you to track how well your campaigns are doing and make necessary adjustments. Campaign tracking allows you to see how much traffic your campaign is generating, what kind of conversion rate you’re achieving, and how much money you’re making from the campaign. By analysing this data, you can determine whether the campaign is successful and needs to be continued or tweaked, or whether it should be discontinued altogether.

How Perth Mobile Marketing Consultants can help?

Customers are more likely to use their mobile devices to interact with businesses, so it’s important to make sure your marketing campaigns are optimised for those interactions. Contact our Mobile Marketing Consultant to provide an enjoyable customer experience that keeps customers coming back.
Website Design Perth

4 UX Principles for Creating an Amazing Website Design in Perth

by with No Comment Website DesignWebsite Design PerthWebsite Redesign

Your website’s user experience (UX) is important because it is one of the most visible aspects of your business. It’s the first thing people see when they visit your website, and it can make a good or bad first impression.

Poor UX can also be frustrating and confusing for users, which can cause them to leave your website without buying anything or subscribing to your email list. In fact, bad UX can ruin a company’s reputation and cost them customers and money.

Website Design Perth
Good UX, on the other hand, makes web design in Perth pleasing to look at. It can help users find what they’re looking for quickly and easily, which encourages them to stay on the website longer and buy more products or services. According to a study by the Nielsen Norman Group, 79% of users felt lost when they didn’t understand what they were supposed to do on a website. Furthermore, 70% of users said they’d rather have a simple website with limited features than one with more features but that’s difficult to use. Here we have talked about six UX principles to remember for creating an amazing website.

Website Design Should Focus on User Experience

Your website is not about you, it’s about your users. It’s not about what you want to communicate, it’s about what your users need and want to know. Put yourself in your user’s shoes. What are they looking for on your website? How can you make their experience as easy, enjoyable, and informative as possible? By focusing on user experience (UX), you can create a website that is not only visually pleasing but easy and fun to use. Creating a great user experience means giving your users the information they need when they need it, in a way that is visually appealing and easy to navigate. It means thinking like a customer and designing with their needs in mind.

Make them scannable

Most people don’t actually read websites; they scan them. This is because people are busy and they want to get the most important information quickly. That’s why it’s important for your website design in Perth to be scannable. This means that you should use headings, lists, and bold text to highlight the most important information. You should also make sure that your text is easy to read.

Users wish to see a simple website

People want clarity and simplicity on websites because they want to be able to find the information they need as quickly as possible. They don’t want to have to search through a lot of clutter or confusing text in order to find what they’re looking for. Simplicity also makes websites easier to use, which is important because people now expect websites to be interactive and easy to navigate. If a website is cluttered or difficult to use, people will simply go somewhere else. So it’s important for website owners to make sure their site is clear and simple so that users can find what they need without any trouble.

Different audiences prefer different types of website designs

Some audiences prefer flashy websites with a lot of motion graphics and interactive elements, while others prefer more minimalistic designs with simpler layouts and less clutter. Before designing a website, it’s important to first understand who the target audience is and what their preferences are. This will help you to better design the website to appeal to them and ensure that they have a positive user experience.

How can we help?

Make sure your website content is well written and informative. This includes providing clear and concise product descriptions, as well as well-written blog posts and articles that will interest your target audience. Our Web Design agency in Perth can design your website in a simple way which makes it easy to navigate. We don’t do complex designs as they can be overwhelming for users and may cause them to leave your website without taking any action. Contact our web design agency Perth today to know more!