Social Media Marketing Perth

Top 6 Social Media Marketing Trends to Watch Out in 2022

In this digital world, businesses can now connect with their customers and followers in a more personal way.

There are a few reasons why social media marketing is so important nowadays. First, social media platforms have become incredibly popular ways to connect with friends and family as well as to discover new information. In fact, a large percentage of the population now relies on social media for news and entertainment. This makes social media agencies in Perth an ideal place to help SMBs.

Second, people who use social media tend to be highly engaged with the content they see there. They are more likely to click on links, share posts, and buy products than people who don’t use social media. This means that if you can create effective social media marketing campaigns, you’re likely to see a lot of success in terms of website traffic and sales.

Social Media Marketing Perth

#1. Social media has become a shopping platform

Social media platforms offer a convenient way to access a large number of sellers and products in one place. This makes it easy for buyers to compare prices and find the best deals. It allows buyers to quickly assess the quality of products and reviews from other buyers. This helps buyers make informed decisions about what products to purchase.

Finally, social media platforms provide a community environment where buyers can ask questions and get advice from other shoppers. This helps buyers feel confident in their purchasing decisions.

#2. Social media platforms are seeing a proliferation of short-form video content.

First and foremost, video is a very engaging format that captures people’s attention and keeps them engaged for longer periods of time than text or static images. Additionally, video is a great way to communicate a message quickly and effectively, which is particularly important on social media where users are often bombarded with content from various sources.

Finally, video is becoming increasingly more affordable and easy to produce, making it an attractive option for businesses and individuals looking to create content that resonates with their audience.

#3. More augmented reality (AR) features

As per our social media agency experts “Social media platforms are providing more and more augmented reality (AR) options to their users. This is in response to the increasing popularity of AR apps, such as Snapchat and Pokémon Go.”

For social media platforms, AR offers a way to keep users engaged with the platform for longer periods of time. It also allows platforms to offer more interactive and engaging experiences for their users. As more people become familiar with AR, social media platforms will continue to add more AR features in an effort to stay ahead of the competition.

#4. Facebook still remains on the top

While other social media platforms are growing in popularity, Facebook remains on top for businesses for a variety of reasons.

First and foremost, Facebook has the largest user base of all social media platforms. This means that businesses have the potential to reach a large number of people through Facebook advertising. Additionally, Facebook allows businesses to target their ads by demographics such as age, gender, location, interests, and more.

Facebook also offers a wide range of features for businesses, including pages, groups, events, and ads. Pages allow businesses to create a custom page for their company with information about their products or services. Groups allow businesses to create a community around their brand or product. Events let businesses promote and advertise their events to followers.

#5. Demand for user-generated content (UGC)

The need for user-generated content (UGC) is changing the way social media platforms are operated. UGC refers to any content that is created by users or consumers, as opposed to a company or brand. This content can take many different forms, including videos, images, blogs, and tweets.

One of the primary reasons for the growth of UGC is that it is seen as more authentic than branded content. People are more likely to trust the content that is created by other users rather than a company or brand. Additionally, UGC is often more engaging than traditional advertising. This is because it allows users to connect with each other and share their own experiences and perspectives.

To sum up:

It’s important to stay up-to-date on social media marketing trends. The platforms themselves are constantly evolving, and the techniques that work today may not work tomorrow.

Your competitors are almost certainly keeping tabs on the latest trends, so you’ll need to stay ahead of the curve if you want to maintain an edge. You should contact a social media agency in Perth to help you formulate strategies to grow your business on social media platforms.

Perth Social Media Marketing by Zeta SEO

5 Benefits of hiring a Social Media Marketing Agency

Social media marketing is important because it allows customers to easily and quickly communicate with a company. This can be helpful for customers who have a question or complaint, as they can easily reach out to the company on social media and receive a response. Additionally, social media can help companies keep track of what customers are saying about them online, which can help them improve their customer service.
Perth Social Media Marketing by Zeta SEO

Social media provides a platform for companies to share news and information about their products and services. This content can help keep customers informed about what the company is doing and encourage them to stay loyal to the brand. Finally, social media allows companies to build relationships with customers. According to recent social media marketing statistics, social media has surpassed email as the preferred method of communication for customers.

Why should you hire a Perth social media agency?

Social Media agencies can help you create a strong social media presence in order to reach out to potential and current customers. This involves creating interesting and engaging content that will attract attention, as well as utilizing paid advertising options when necessary. Here are some of the benefits of hiring a social media marketing company in Perth:

#1. Helps you get more sales

A recent study by Social Media Examiner found that social media marketing is the number one most effective tactic for driving leads. Not only that, but businesses who are successful with social media marketing see a higher return on investment (ROI) than those who don’t use it at all.

The statistics speak for themselves: according to eMarketer, social media spending will reach $31.24 billion this year, and that number is only going to continue to grow. So if you’re looking to increase your sales, it’s essential to invest in a social media marketing company in Perth.

#2. Builds your brand

By creating a social media page for your company and regularly updating it with fresh, relevant content, these experts can reach out to potential and current customers in a way that is informal and interactive. Through Perth social media agency, you can also cultivate a community of followers who are interested in what your company has to offer. This community can then be used as a resource for word-of-mouth marketing or as fodder for future promotional campaigns. In short, social media marketing is an essential element of building a strong brand today.

#3. Boost your website’s SEO

There are a few reasons why hiring a social media marketing company in Perth is important for boosting website SEO. First, social media platforms are a great way to build links back to your website. When other websites mention your company or share your content on their social media pages, it helps get your website ranked higher in search engine results pages (SERPs).

Second, social media platforms are a great way to improve your website’s authority. When you have a strong presence on social media and share high-quality content regularly, it tells search engines that your website is worth ranking higher in the SERPs. Finally, social media marketing can also help improve click-through rates (CTRs) and organic search traffic.

#4. Stay ahead of your competitions

If your competitors are using social media to reach out to their customers and you’re not, you’re missing out on a significant opportunity.

By mimicking your competitors’ social media tactics, you can glean insights into what’s working for them and try to replicate their successes. And finally, staying in line with your competitors ensures that you’re not unintentionally differentiating yourself from them in a way that could hurt your business.

#5. Deliver excellent customer service

There is a reason that Perth social media agency is so important for excellent customer service. It’s because customers use social media to voice their complaints, and if your company isn’t responsive to those complaints, you could lose business. In fact, a study by Oracle found that 88% of customers who complain on social media expect a response within 24 hours. And if they don’t get a response, they’re likely to take their business elsewhere.

To sum up:

Through interactions on social media, companies can learn more about what their customers want and need, which can help them create better products and services. All of these factors together make social media an essential tool.