In this digital world, businesses can now connect with their customers and followers in a more personal way.
There are a few reasons why social media marketing is so important nowadays. First, social media platforms have become incredibly popular ways to connect with friends and family as well as to discover new information. In fact, a large percentage of the population now relies on social media for news and entertainment. This makes social media agencies in Perth an ideal place to help SMBs.
Second, people who use social media tend to be highly engaged with the content they see there. They are more likely to click on links, share posts, and buy products than people who don’t use social media. This means that if you can create effective social media marketing campaigns, you’re likely to see a lot of success in terms of website traffic and sales.
#1. Social media has become a shopping platform
Social media platforms offer a convenient way to access a large number of sellers and products in one place. This makes it easy for buyers to compare prices and find the best deals. It allows buyers to quickly assess the quality of products and reviews from other buyers. This helps buyers make informed decisions about what products to purchase.
Finally, social media platforms provide a community environment where buyers can ask questions and get advice from other shoppers. This helps buyers feel confident in their purchasing decisions.
#2. Social media platforms are seeing a proliferation of short-form video content.
First and foremost, video is a very engaging format that captures people’s attention and keeps them engaged for longer periods of time than text or static images. Additionally, video is a great way to communicate a message quickly and effectively, which is particularly important on social media where users are often bombarded with content from various sources.
Finally, video is becoming increasingly more affordable and easy to produce, making it an attractive option for businesses and individuals looking to create content that resonates with their audience.
#3. More augmented reality (AR) features
As per our social media agency experts “Social media platforms are providing more and more augmented reality (AR) options to their users. This is in response to the increasing popularity of AR apps, such as Snapchat and Pokémon Go.”
For social media platforms, AR offers a way to keep users engaged with the platform for longer periods of time. It also allows platforms to offer more interactive and engaging experiences for their users. As more people become familiar with AR, social media platforms will continue to add more AR features in an effort to stay ahead of the competition.
#4. Facebook still remains on the top
While other social media platforms are growing in popularity, Facebook remains on top for businesses for a variety of reasons.
First and foremost, Facebook has the largest user base of all social media platforms. This means that businesses have the potential to reach a large number of people through Facebook advertising. Additionally, Facebook allows businesses to target their ads by demographics such as age, gender, location, interests, and more.
Facebook also offers a wide range of features for businesses, including pages, groups, events, and ads. Pages allow businesses to create a custom page for their company with information about their products or services. Groups allow businesses to create a community around their brand or product. Events let businesses promote and advertise their events to followers.
#5. Demand for user-generated content (UGC)
The need for user-generated content (UGC) is changing the way social media platforms are operated. UGC refers to any content that is created by users or consumers, as opposed to a company or brand. This content can take many different forms, including videos, images, blogs, and tweets.
One of the primary reasons for the growth of UGC is that it is seen as more authentic than branded content. People are more likely to trust the content that is created by other users rather than a company or brand. Additionally, UGC is often more engaging than traditional advertising. This is because it allows users to connect with each other and share their own experiences and perspectives.
To sum up:
It’s important to stay up-to-date on social media marketing trends. The platforms themselves are constantly evolving, and the techniques that work today may not work tomorrow.
Your competitors are almost certainly keeping tabs on the latest trends, so you’ll need to stay ahead of the curve if you want to maintain an edge. You should contact a social media agency in Perth to help you formulate strategies to grow your business on social media platforms.