Why Do People Search Online?

If you are an Internet marketer, you have to know how customers behave when they are online. More importantly, you have to identify why they are online. It is also necessary that you find an answer to this question: What are the purposes behind the endless searches over the Internet? All the possible responses that you can gather can help you improve your website according to their preferences. This is to be able to attend to their needs, capture their interest, and most especially, increase traffic.

The types of searches people make are generally divided into four: informational, comparative, direct, and transactional.

Informational – The very purpose that people go online is to look for information. The queries are so huge in range but the Internet is able to give them what they necessitate – from local weather, directions, place to eat, where to go for vacation, house for sale to latest fashion trends. It is the number one reason why people are always connected, you should then guarantee that your website is rich in information, or else, they will ignore you or leave your site after only five seconds.

Comparative – Users are wiser now. They do not believe what is said on television, in papers, and even on the Internet. They search for ‘truth’ themselves. They try to compare products or services before making a decision on which one to purchase. They weigh all the sets of information they have gathered carefully and identify which one can best provide their needs. They also read reviews, where individuals like them post comparisons and share their experiences with the item or service they bought. At this point, their focus is not to buy but to uncover the ‘truth’.

For this reason, it is very important that you do not only make your website, loaded with information. You should also make certain that you are giving them the truth. You have to guarantee the high quality of the products or services that you market. One lie is all it takes to lose customers. Either you give them what is affordable or you offer them a better deal. It will likewise help if you will include testimonials and reviews on your site.

Direct – In this type of search, users already know what they need. It is just that they are not sure about the website address of the products or services that they look for. If your company is the one that they search for, this means that you have succeeded in your marketing efforts because they are directly searching for you. So do not lose this ‘once-in-a-lifetime’ chance. Your site should carry the information that they expect to see. It should also be appealing to make a good impression. More importantly, your content must be persuasive enough to convince them to buy. You see, after all, your SEO and marketing works, it is time for your website to do its essential task.

Transactional – They are ready to buy. Make sure that you have a call to action on the web page where they reach this decision…


7 Internet Marketing Mistakes on Your Website

If you want to get the best out of your website that you invested so much effort and time to build, you should be ready to tackle the challenging practice of website marketing. It is an essential practice and, therefore, as you enhance your web marketing skills, watch out for the following common mistakes.


Mistake #1. Following your guts in decision making

It is clear that website designing and marketing is a challenging process. Throughout the process, you will have to make critical decisions that will determine the success of your website- decisions ranging from the words you choose in promoting the new products to the colours you select to highlight important features on your website. The worst mistake you can do is to make these critical decisions based on your “gut feeling” other than using concrete data when conducting internet marketing for your website.
Installing the “Google Analytics” program will help you with generating the important data that you need and ensure you pay attention to the details. Some of the data from this program include informing you of your most popular pages and the traffic sources that produce the highest conversions. Use of this information is more effective in guiding your decisions than simply guessing on the changes that will highly impact your website.


Mistake #2. Avoiding Split Testing Your Promotions

One of the effective ways of using data in making decisions is split testing- which is the process of comparing the various elements of the sites and conclusively identifying the effective version.
Take an example where you are launching a promotion and you have two banners one reading “Buy Now and Get Free Shipping” while the other reads “Buy Now And Get 20% Off” and you want to know which will attract more clicks through your advertisement. By the use of a split test program, you can run the two against each other and identify the one your clients will respond more to than the other instead of doing guesswork.
Using the data collected from your test program can be beneficial in your current and future promotions, but if you use your gut feeling, you will miss out on great opportunities.


Mistake #3. Despising The Long Term Goals Importance

Set up long-term, measurable goals once you start using split testing software and Google Analytics in generating the needed web data that helps in making the right decisions concerning the wide changes on the site.
Suppose you intend to make more sales from your website. It is a great start, but how will you be able to quantify this? What is the number of sales you intend to make by the end of the year? Which are the particular traffic sources that you would want to account for the sales? What is the set profit margin that you hope to achieve?
By realising what you desire to accomplish, you will be in a better position to direct your actions towards your goals. The simple decision of deciding to “increase sales” is not enough and convincing, but if you talk of increasing sales by 50% from Facebook traffic in the next six months, you better have an effective strategy to lead you towards your objectives, as well as leaving benchmarks that will help you measure your progress and keep you on track.


Mistake #4. Avoiding Appropriate Keywords

Several websites are built up without a single thought of the appropriate keywords they are targeting. The advantages of using appropriate keywords include free potential traffic and your page gets enough optimization and high rankings in the search engine results pages, benefits that sites with inappropriate keywords don’t get to enjoy.
How does the right keyword appear? The results you get vary based on the particular effort you are using to ensure to get your site ranked and the business scope that you are dealing with. An important thing to note is that no matter how great your website is, you will not get it to be ranked well in Google by using common phrases like “make money online” or “lose weight” without employing some great effort on it.
Use of less competitive phrases that are locally oriented (for instance, “best Web Designers in Perth”) or long-tail key phrases (i.e. “get the best website in Perth”) are more likely to result in better rankings.


Mistake #5. Not Optimising Your Pages

After a careful selection of the keywords to target, you need to optimise your pages so as to enable Google and other search engines to understand. Below are some of the steps you should follow:

  • Integration of the target keywords into headline tag, meta tags, and the body content
  • Your page URL to contain your keyword
  • Use of target keywords as anchor texts by building backlinks to the site


Mistake #6. Ignoring Your Social presence

Your level of social activities on the networking sites can be used to your advantage. In the past, the various social sites represented a platform to deliver you marketing messages to prospective customers, but it is now known that the “social shares” that your website has can increase your ranking.
Based on the statements made by Google and Bing, social media plays an active role in enhancing the engine search results by providing preferences based on the number of times a content is shared on the social sites or the authority of the author.
Based on the launching of Google+ which impacted heavily on the social injections, it is clear that your social presence is more important than ever and invest in maintaining your presence in some of the top social media sites.


Mistake #7. Expecting Immediate Results

Your website may be good and has all the correct information and even may appear better than your competitors, but that is not a guarantee that traffic will come flowing once you open it.
You should be aware that building internet traffic takes time. The search engines, on the other hand, need to index your content, and your prospective clients will take time to identify your site and choose it as a better alternative than others.
Don’t despair if only your website receives a couple of visits, but also don’t relax either. You need to market it heavily and after some intensive promoting, you will have the traffic that you always wanted flowing in non-stop.

6 Effective Tips for On a Budget Internet Marketing

You don’t have to spend all you have just to market your business online. Many are times when most business people decide to spend all their savings to market their business, an effort that never bears fruits. All this is caused by a poor marketing strategy. Below are the six effective tips you should consider if you want to experience good results with Internet marketing.

1. A clearly defined audience is the key to a lucrative marketing strategy. It is important to first establish your market before you spend anything on marketing. One mistake most people do is putting their trust in an expensive market research firm. You will be in a better position to identify your own market because it’s only you who has the knowledge of your product.

2. It is important to first understand why you want to go for Internet marketing. Whether you want to increase revenue or awareness. As much as you will you have multiple goals, it is always important to follow them up. Perth Web Agency will help you keep track of all the marketing efforts you employ. With our analytic tools, we are able to make your dream business come true.

3. It is now time to plan your budget appropriately now that you have your target market and your goals already set. Internet marketing is convenient because it can make things happen even on a tight budget. You can decide on the valuable outlets for your product and emphasise on them.

4. There are other people doing the same thing as you. It is important to be different so that you can step up among your competitors. Your brand needs to be id notable. However, this will begin with a first-rate website. This is why you need Internet Marketing Perth experts. What our Perth-based Web Design Company does is not only build an aesthetically attractive website but will also make sure the website is easy to navigate through and mobile-friendly.

5. It gives great pleasure to have your page appear on the first page of the search engine. If the keywords are used appropriately, backlinking and SEO rules adhered to, not forgetting Meta Tag titles and descriptions, your content will achieve higher rankings.

6. Your brand identity can also be boosted by social media. All your audience need is persuasive information that will make them take action. You can do this by sharing your content with friends on social sites as long as all your materials match your brand.