Optimizing Your URLs

As you progress on your Search Engine Optimization (SEO) campaign, you stumbled upon several issues pertaining to URL optimization. Suddenly, you asked yourself: “Why do I need to optimize URLs?” The answer lies on this sample:
This is a dynamic URL. Search engines can read this. They know that this link directs them to a specific web page. However, they do not like this. So more often than not, this URL will not be indexed. What about the users? Certainly, they will not understand this. This does not make any sense to them; hence, they may not click this URL and you lose your chance to increase Internet hits.

What if they see this static link instead?
If an Internet user is concerned about his home and has not made up his mind whether to call for a home repair service or do it on his own, he may type this phrase in the browser: Why is home repair service better than doing it on my own? Search engine robots will then start to crawl. If they find your URL, which has the keyword phrase “home repair service” matches the inquiry of the user, they will definitely index it. If you are so fortunate, this link will land you on the first page of search results all because it bears the appropriate keyword or keyword phrase. This is because search engines crave for relevance and uniqueness in links.
Reading all these, you surely realize the importance of optimizing your URLs and you think you are all set to do it? Not yet. You still have to learn more.

Long vs. Short URLs

There is no rule that prevents you from creating long URLs. However, it is a waste of time. It will also create negative impact to your SEO drive. The longer words you write on your URLs, the more possibility of you decreasing the value of your links to search engines. Long URLs also affect click-through rates and weaken their ranking power in search result pages.

Dashes vs. Underscores

If you want Google and other search engines read your URL word per word, use dashes instead of underscores. If you use dashes for the static link above, they will read it as this: why call for a home repair service. You are likely

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Optimizing URL


Basic SEO Terminologies


For you to be able to understand the whole aspect of Search Engine Optimization (SEO), you have to learn first the basic terminologies used by SEO experts, web developers, and others. Here are some of them:

1. SEO

Okay, you know that it stands for Search Engine Optimization. But do you have any idea what this term refers to? To simply explain: SEO relates to the performance of activities that will help design your website according to the ‘preference’ of search engines so they can easily crawl, understand and index your website.

2. Keyword

A keyword can be a word or a set of words that you or your writer will use in the title and body of your content, page title, description, and others. This is to enable search engines to easily find the relevance of your website to users’ queries and to allow users to understand the subject of your content so they can readily choose your site among those listed on the search engine results page.


SERP or Search Engine Results Page refers to the listing of websites that search engines believe to carry information that is relevant to users’ queries. Each of these sites contains keywords or keyword phrases that match the words and phrases typed by the users in the browser. Depending on how long the list of websites the search engines find to be appropriate to the query, SERP is often divided into multiple pages.

4. Backlinks

These are hyperlinks that direct readers to your website when clicked. They are also called incoming links and inbound links.

5. Internal links

These are links that are spread over the pages of your website. These links direct your visitors to other pages on your site.

6. PageRank

PageRank is how search engines see the importance of your site.

7. Anchor Text

It is the visible text for a link. Through this, visitors have the idea that the page where they will be directed will contain the information that refers to the anchor text.

8. Bounce Rate

This refers to the number of visitors who go to your website but leave immediately after realizing that the link or the URL does not direct them to the information they need.

9. Index

The word index is both used as a noun and verb in SEO. As a noun, it sorts of function as a dictionary where search engines check the keywords, keyword phrases, and related sites. As a verb, it means the act of search engines to crawl and store the web page address .


4 Steps to Attract More Local Clients through SEO

You are wrong if you think that the Internet cannot help you market your local flooring business. Remember, even you are not familiar with every shop in your city. This goes the same for other people in your area. How do you think they find the products and services they need? It is through the Internet. Hence, you will need to ensure your web presence so your local market can find you. If you have no ideas how to read the four steps below:

Step 1: Build your website.

It is possible that you are among the few business owners in your neighborhood (or state) who have not realized until now that you do need a website for your business. Well, you have to wake up. If you want to reach more local customers and improve your sales, it is necessary that you build a company website. It will serve as your virtual door, where visitors enter your home and leave as buyers.

Hire a web developer to do this for you. Make sure that he knows about Search Engine Optimization (SEO) – the use of Alt tag, description meta tag, title tag, heading tags, anchor text, backlinks, and others. Do not hire just anybody that comes your way. SEO can help you improve your search engine ranking and increase your traffic. Likewise, do not forget to instruct him to place the name and address of your enterprise on each web page. In this way, search engines may be able to pick your site and may give you a good ranking in local searches.

Step 2: Hire an SEO writer.

Do not make the mistake of writing articles for your website yourself (unless you are a writer by profession before you started your business). This is because you have to ensure the high quality of your content, which enables search engines to find you easily. But to make sure that the SEO writer you will hire can give you higher rankings in local searches, ask him or her to include keywords specific to your city. For instance, instead of just saying, “DGD Flooring, Inc. offers the cheapest flooring products”, include this in your keyword phrase: “in Berkeley”.

Step 3: Get people to write reviews about your business.

Invite your present customers to write reviews about your business. Get as many people as you can. Give them also a list of where they can post reviews, either on your own website or in other search directories like Google Places where they are allowed to do so. In this way, when prospective clients come across your business online, these reviews can build their interest and inquire about your products.

Step 4: Be in the local search listing.

Local business and local search directories are mushrooming on the Internet.


What Is Off Page Optimization?

Off-page SEO is search engine optimization, which involves promoting your site outside of the website. On-site optimization refers to work you do on the website you promote, such as adding keywords-optimized images and content. Off-site optimization focuses on linking to other websites. This online marketing technique is based on link-building. Link building involves linking your website with other websites to improve your chances of being found by Google, Yahoo, or other search engines.

Although it sounds simple, you can link your site to other websites and let this trick do its magic. Not at all. Because not all links are positive for your site, search engines may not view them all positively. This means that you should be cautious when building links. If you link to a site that is not registered well with Google or the company, it could defeat the purpose for off-site optimization.

Here are four things to remember when selecting sites to link to:

  1. Relevance – A link to a popular website will not be deemed relevant if it does not refer to something you are doing based on your own website. You should also check to see if the site links to sites of low quality or irrelevant.
  2. Traffic – It is important to think about the market that visits the site you are linking to. This will determine the market you wish to attract to your site. You can link to the site of a well-known fashion designer if you sell clothes for little girls, but it may not be the right market.
  3. Page Rank – Naturally, you want to link to sites with a high page rank. The more favor a site does for yours, the higher its rank in the SERP’s.
  4. Links – It is a good idea to link to sites that have a lot of other links. This can create a domino effect for your site.

Offsite SEO

Link-building is the core of off-site optimization. Links count as votes for your site. Linking with authoritative sites or websites that are well-known online is a good idea. These links are valued by search engines and used to determine how high you should be ranked. If you have authority websites linking to you, it means you have quality content. These authority sites allowed you to link back to them. Search engines will believe you have more quality links than your competitors, so you should aim for a higher page rank.