Local SEO is the practice of optimizing a website for local search engine results. This can include optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text, as well as developing off-page SEO strategies like link building and citation building.
The ultimate goal of Local SEO is to improve the visibility of a business’ website in local search engine results pages (SERPs), so that potential customers can find and visit the business’ website when they’re looking for products or services in their area.
Importance of Local SEO
It is important for businesses because it can help them connect with more customers in their area. When people search for local businesses, the results that show up are those that are most relevant to the searcher’s location. This means that if you have a business and you want to attract more customers in your area, you need to focus on Local SEO.
There are a number of things you can do to improve your Local SEO ranking, and the most important one is making sure your business information is accurate and up-to-date across all of the directories and online platforms where it’s listed.
How to start Local SEO?
First, you need to claim your business on Google. Next, complete your Google My Business profile with up-to-date information about your business, including your address, phone number, and website. Then, make sure your website is optimized for local search by adding relevant keywords and geographic terms to titles, metatags, and anchor text. Finally, create high-quality local content that establishes your business as a leader in its field.
#1. Complete GMB profile: Having a complete profile is key to providing a smooth customer journey. When potential customers search for your business online, they’ll be able to see all the important information you’ve shared in your profile, such as your hours of operation, address, website, and phone number. This will help them get in touch with you more easily and lead to a better overall customer experience.
#2. Add keywords in titles, meta, and anchor text: Keywords help Google determine the topic of a web page. When you add keywords to your title, meta tag, and anchor text, you’re helping Google understand what your page is about. And that can help your page rank higher in search results.
Adding keywords to your titles and meta tags also has another benefit: it can help improve click-through rates (CTRs). If people see relevant keywords in search results, they’re more likely to click through to your page. So including keywords in your titles and meta tags can help increase traffic to your website.
#3. Create high-quality content: By addressing customer pain points, businesses can create content that is relevant and useful to their target audience. This type of content is more likely to be shared, which will help increase brand awareness and attract new customers. Additionally, providing quality customer service will help build trust and strengthen relationships with current customers.
To sum up:
Local SEO experts in Perth can help you rank higher on Google by improving your website’s customer experience. When customers have a positive experience on your website, they are more likely to return and recommend your site to others. In addition, Google takes into account factors such as customer satisfaction and user engagement when ranking websites.