Local SEO Perth

Local SEO and SEO: What’s the difference?

68% of online experiences start with a search engine. People search online for information when they need it. There are many agencies that offer Local SEO services in Perth to help you rank on the first page in the Search Engine Results Pages. This will allow you to reach people who are searching for your products and services.
Social Media Marketing Perth

What if your local business wants to increase foot traffic to its physical location? You need Local SEO Perth.

How does local SEO differ from SEO (search engine optimisation)? Which should you choose for your business?

What is the difference between SEO and local SEO?

Local SEO is actually very similar to SEO in that both are focused on improving your website’s online rankings so that more people see your website. This can encourage them to contact you, find your address, and then purchase from your business.

But there is a key difference.

SEO is designed to improve your visibility at a national level, such as in Australia or Western Australia. Local SEO is focused on improving your visibility within your local area, such as Perth or West Perth.

What’s SEO?

Search Engine Land defines SEO to be “search engine optimisation.” This is the process of optimising your website so that it appears more prominently when people search for products and services related to your business on any search engine.

These are some of the traditional SEO strategies:

  • Keyword research is essential to ensure that the right keywords are used throughout your website.
  • Create engaging, in-depth content about the industry, products and services that you offer
  • Make sure your website loads quickly
  • You can streamline the navigation of your site so people can quickly find what they need.
  • To increase your website’s domain authority, earn links back from websites with high domain authority.

What’s local SEO?

Mailchimp defines “local SEO” as “search engine optimisation (SEO) that makes your business more visible in local search results on Google.”

They add that “As a local company, you have the possibility to appear in both the main organic search results as well as the local map packs at the same time.”

Research shows that more than 80% of local searches convert to sales. This is why it is important to invest in local SEO if your business has a physical location and wants to increase sales and revenue.

Google will return a “local SEO 3-pack” when someone searches for something that has a specific location, such as SEO agencies Perth. This is a map with the top three sites that rank for that search term.

Google pulls this information directly from the Google My Business (GMB), profiles of relevant businesses. This is why it is so important to claim your GMB listing when optimising for local SEO.

Local SEO strategies tend to include the following:

  • Optimising your business profile for local listing sites like Google My Business (GMB), and claiming it as a marketing tool.
  • Earning reviews on local review websites (like Yelp!) Managing these reviews
  • Your website should be targeting local keywords
  • Website copy that is specific to your location
  • Ensure that Name, Address, Phone Number (NAP) information is included on your site as well as in local directories.
  • Linking back to your site via high-ranking local sites

Does SEO and local SEO affect each other?

You should now be able to distinguish between SEO and local SEO. Your local SEO efforts will benefit if you do it correctly.

You can use local SEO if you have an existing SEO strategy.

These pages can also improve your SEO results, as they give you more chances to rank higher in search results. Talk to our team today about SEO, local SEO, or both. We are specialists in local search engine optimisation Perth. We can help you achieve the best results for your campaign.



Optimizing Your URLs

As you progress on your Search Engine Optimization (SEO) campaign, you stumbled upon several issues pertaining to URL optimization. Suddenly, you asked yourself: “Why do I need to optimize URLs?” The answer lies on this sample:
This is a dynamic URL. Search engines can read this. They know that this link directs them to a specific web page. However, they do not like this. So more often than not, this URL will not be indexed. What about the users? Certainly, they will not understand this. This does not make any sense to them; hence, they may not click this URL and you lose your chance to increase Internet hits.

What if they see this static link instead?
If an Internet user is concerned about his home and has not made up his mind whether to call for a home repair service or do it on his own, he may type this phrase in the browser: Why is home repair service better than doing it on my own? Search engine robots will then start to crawl. If they find your URL, which has the keyword phrase “home repair service” matches the inquiry of the user, they will definitely index it. If you are so fortunate, this link will land you on the first page of search results all because it bears the appropriate keyword or keyword phrase. This is because search engines crave for relevance and uniqueness in links.
Reading all these, you surely realize the importance of optimizing your URLs and you think you are all set to do it? Not yet. You still have to learn more.

Long vs. Short URLs

There is no rule that prevents you from creating long URLs. However, it is a waste of time. It will also create negative impact to your SEO drive. The longer words you write on your URLs, the more possibility of you decreasing the value of your links to search engines. Long URLs also affect click-through rates and weaken their ranking power in search result pages.

Dashes vs. Underscores

If you want Google and other search engines read your URL word per word, use dashes instead of underscores. If you use dashes for the static link above, they will read it as this: why call for a home repair service. You are likely

Read more on Green SEO Perth.

Optimizing URL


Basic SEO Terminologies


For you to be able to understand the whole aspect of Search Engine Optimization (SEO), you have to learn first the basic terminologies used by SEO experts, web developers, and others. Here are some of them:

1. SEO

Okay, you know that it stands for Search Engine Optimization. But do you have any idea what this term refers to? To simply explain: SEO relates to the performance of activities that will help design your website according to the ‘preference’ of search engines so they can easily crawl, understand and index your website.

2. Keyword

A keyword can be a word or a set of words that you or your writer will use in the title and body of your content, page title, description, and others. This is to enable search engines to easily find the relevance of your website to users’ queries and to allow users to understand the subject of your content so they can readily choose your site among those listed on the search engine results page.


SERP or Search Engine Results Page refers to the listing of websites that search engines believe to carry information that is relevant to users’ queries. Each of these sites contains keywords or keyword phrases that match the words and phrases typed by the users in the browser. Depending on how long the list of websites the search engines find to be appropriate to the query, SERP is often divided into multiple pages.

4. Backlinks

These are hyperlinks that direct readers to your website when clicked. They are also called incoming links and inbound links.

5. Internal links

These are links that are spread over the pages of your website. These links direct your visitors to other pages on your site.

6. PageRank

PageRank is how search engines see the importance of your site.

7. Anchor Text

It is the visible text for a link. Through this, visitors have the idea that the page where they will be directed will contain the information that refers to the anchor text.

8. Bounce Rate

This refers to the number of visitors who go to your website but leave immediately after realizing that the link or the URL does not direct them to the information they need.

9. Index

The word index is both used as a noun and verb in SEO. As a noun, it sorts of function as a dictionary where search engines check the keywords, keyword phrases, and related sites. As a verb, it means the act of search engines to crawl and store the web page address .


4 Steps to Attract More Local Clients through SEO

You are wrong if you think that the Internet cannot help you market your local flooring business. Remember, even you are not familiar with every shop in your city. This goes the same for other people in your area. How do you think they find the products and services they need? It is through the Internet. Hence, you will need to ensure your web presence so your local market can find you. If you have no ideas how to read the four steps below:

Step 1: Build your website.

It is possible that you are among the few business owners in your neighborhood (or state) who have not realized until now that you do need a website for your business. Well, you have to wake up. If you want to reach more local customers and improve your sales, it is necessary that you build a company website. It will serve as your virtual door, where visitors enter your home and leave as buyers.

Hire a web developer to do this for you. Make sure that he knows about Search Engine Optimization (SEO) – the use of Alt tag, description meta tag, title tag, heading tags, anchor text, backlinks, and others. Do not hire just anybody that comes your way. SEO can help you improve your search engine ranking and increase your traffic. Likewise, do not forget to instruct him to place the name and address of your enterprise on each web page. In this way, search engines may be able to pick your site and may give you a good ranking in local searches.

Step 2: Hire an SEO writer.

Do not make the mistake of writing articles for your website yourself (unless you are a writer by profession before you started your business). This is because you have to ensure the high quality of your content, which enables search engines to find you easily. But to make sure that the SEO writer you will hire can give you higher rankings in local searches, ask him or her to include keywords specific to your city. For instance, instead of just saying, “DGD Flooring, Inc. offers the cheapest flooring products”, include this in your keyword phrase: “in Berkeley”.

Step 3: Get people to write reviews about your business.

Invite your present customers to write reviews about your business. Get as many people as you can. Give them also a list of where they can post reviews, either on your own website or in other search directories like Google Places where they are allowed to do so. In this way, when prospective clients come across your business online, these reviews can build their interest and inquire about your products.

Step 4: Be in the local search listing.

Local business and local search directories are mushrooming on the Internet.