SEO Perth

Can We Rank #1 on Google Forever?

You have many things to do when you are building your business or your online presence.

SEO is an aspect of your online presence that cannot be ignored.

You can do things that will help you rank higher in search engine results pages (SERPs), but you are never done with SEO.

We will discuss why an ongoing SEO service is essential to your company’s success, how SEO can never be “done”, and what you can do to ensure that you remain at the top of search results for the long-term.

SEO Perth

What is SEO? Why is it so important?

SEO stands for Search engine optimization. Organic SEO allows your website to appear at the top of major search engines such as Google and Bing. What makes it so important to be at the top of the search results? According to Forbes 75% of search engines users don’t scroll past the first page. You may also think that purchasing paid ads will completely solve this problem. User Centric reports that 70% to 80% of users disregard paid ads and opt for organic search results. What does this all mean for your business and you? This means that SEO is an essential tool to drive web traffic to your website (read: potential clients). Although it may seem like an easy task, this is actually a part of your marketing that requires constant monitoring and adjustment. SEO is an investment in your business and will help ensure your website performs as well as possible. It is important to keep it in good shape by constant analysis and adjustments. You might find that one page is performing poorly compared to others. You can also use ongoing SEO services to help you plan how to increase engagement on that particular page, rather than letting it sit on the site.

Can I Remain at the Top of Google Forever?

The short answer is NO! Particularly if you don’t work continuously on SEO. It’s like going to the gym for a year. You get in great shape. You stop exercising. Slowly, you’ll lose the muscle that you have worked so hard to build up and you’ll gain the weight back. SEO works in the same way. SEO is a process that requires effort. You’ll see results if you put in the work. You’ll lose your ranking if you stop working at it. SEO professionals can be a great asset to your business. They can also perform a range of SEO activities and analyze your analytics to see what is bringing in traffic and conversions, and what could bring you more. Two main reasons SEO is an ongoing marketing activity are:
  1. The Marketplace evolves: The market is never static. Your competitors are constantly changing their strategies. Your SEO should be based on keywords created at the time of creation. If you don’t review it for years, you may eventually see your competitors outranking yours. You can make the right adjustments to stay ahead by monitoring your analytics.
  2. Search Engine Algorithms are changing: Even casual users of search engines such as Google know that they constantly look for ways to improve the user experience. Search Engine Journal reports that Google updates its algorithms between 500 and 600 times a year. Although most of these changes are minor in nature, some can have a significant impact on search results. Any SEO work that was once successful might not be possible after a change in the algorithm. It is important to monitor any changes in your website’s success rate in order to keep it moving in the right direction.
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How Does Quality Marketing Bring More Leads?

Your clients love your product or service. You feel like the industry’s best kept secret, but you aren’t getting enough leads. Qualified leads are the ones that come from your target market. You need a multi-step strategy to market your business. This includes increasing visibility and driving traffic to your site, as well as positioning yourself as an industry leader.

Our digital marketing agency will walk you through how content marketing can bring in more leads. This includes everything from making your business visible to turning a visitor into an actual lead.

SEO Perth

What sets you apart from the competition?

Before you start to SEO Services in Perth area and creating content, you should evaluate your strengths and weaknesses so that you can appeal to your target audience and map your content and keywords strategy. You may have 15 local law offices, but your firm is a specialist in injury cases, while others are experts in divorce and estate planning. You can use unique keywords and content to highlight a product or service that is different from others. Your differentiators do not have to be in a specific field. You can have any unique thing that makes you stand out from your target market. Using the lawyer example as an example, it might be your free consultations or payment plan options that set you apart. Or, perhaps, the experience and qualifications you have. You’ll have the foundation for your marketing once you identify what makes you stand out.

Increase Search Engine Rankings with SEO

It doesn’t matter what type of business you run, people are searching search engines for what they need. You want to be at the top of search results. Although SEO is a complex process, the rewards are huge if your site is found at the top of search engines for your keywords. Let’s take a look at some steps you can use to increase your search engine rankings and bring more people to your site.

Keywords

Keywords are the foundation of any SEO strategy. Understanding your audience’s search habits will help you market better. Google Analytics and Keyword Explorer can be used to find out how people found your site. From there, you can also identify trending topics on Google Trends and the keywords you would like to be found for (e.g. “criminal defense lawyer”) to create a list to optimize your website.

Add Location

Unless your business is an online-only one, you most likely serve a particular geographic area. Your H1 (your banner title), title tag and meta title should all include your geographic location. This will ensure that your business ranks well among people who search for “Keyword Near Me” and “Keyword City”.

Find Your Keyword “Hot Spots”.

It is important to add a keyword and a location to all the pages of your website. This will allow you to use the keyword throughout your content. You don’t have to repeat your keyword a dozen times. In fact, Google algorithm looks for keywords that are “keyword-stuffed”. Instead, you should focus on placing your keyword in these spaces:
  • H1 – Your banner headline
  • H2 – Your keyword variation in your H2s, as you continue to expand on information
  • Meta description and title tag are the descriptions of your page that appear in search engine rankings pages.
  • Include your call to actions.

How to create content that builds trust and authority

Although many business owners hesitate to add content to their websites beyond the home, contact, and about pages, there are two key benefits.
  1. Your site is regularly crawled by search engines. If you provide them with fresh, new content to index, they will increase your ranking. This allows you to use your keywords to improve rankings.
  2. You can build trust and increase customer engagement by ensuring that visitors to your website see relevant and useful content via blog articles or informative service pages. Even if someone visits your website to ask a question, they are more likely to return to your site in the future.
Consider these suggestions if you are unsure what type of content you should add to your website:
  • Make sure that every service or group of services has its own page.
  • Make an FAQ page
  • Blogs that align with the seasons. If you are an accountant, then consider “How to get your business taxes in order” or “What’s The Best Way to File my Taxes”.

Every page should have a call to action

Your website should not be the first time someone visits your site. It is important that they take some action. This could be calling to make an appointment, downloading an e-book to sign up for your mailing list, filling out a request form or scheduling an appointment. Every page should encourage the visitor to move on to the next step. Call to action (CTA) is the invitation to take next steps. It can be as simple a button that says “Call Now” or as complex as a graphic inviting people to download a free product. Your CTA should tell your visitor exactly what their next step is. It must also give them compelling reasons to take that next step.
SEO Perth

SEO for Startups – A Strategy Proven to Get Results

Are you looking for SEO strategies and SEO for startups? You are not the only one. Statistics show that more than 17% would-be employees made the leap to start their own business in the quarter ended 2021. This is almost 60% more than in the first quarter of 2020. Maybe you were one of these businesses that launched in this time period and is now fully operational. This is a crucial fact. Targeted prospects are those who are interested in your products and services.

SEO Perth

Numerous studies show how frequently consumers use major search engines like Google. Alexa is a website that ranks websites based on popularity and lists Google as the most visited website in the entire world.

SEO is a long-term process. SEO is a long-term endeavor. You might consider hiring an Adwords Management Company if you require immediate results, sales or leads. You can also learn how to manage your Adwords campaigns yourself if you want to save money.

Before we can discuss the SEO that you can do to help your startup, it is important to understand the user.

SEO for Startups – Why People use Google

It is no secret that Google is used by everyone around the globe to search for things. Google is used by many people to search for local services and products. However, Google users are also expanding their use of the service to get reminders, news, weather, and other useful information. Google’s reach continues to grow, so it is impossible to predict what Google users will be using Google for in the future. SEO is crucial for business owners. This is why it’s so important to rank #1 on Google. People who use Google a lot are doing it for very important reasons, which I will briefly discuss below.

  1. Searching for Information – Not all people use Google to search for company products and services. Sometimes you might have a simple question. What distance is the moon from Earth? This query (search term), has nothing to do with an eCommerce store or service-based business. Millions of people use Google to find answers to their daily questions or as a fact checker. Or someone searching for a car. It would be difficult to know if the person was looking for a family car, a race car, or an electric car.
  2. Comparison of Products or Services – While visitors may know that they require a product or a service, others may be looking for the best deal. They may also want to get the best quality product or service. For example, if you want to compare Honda vs. Toyota. It is likely that you would want to compare gas mileage, maintenance cost, and costs with options. You might search for Honda civic gas mileage and honda civic standard prices. The same would be done for the Toyota Corolla.
  3. Inquiring/Buying Products or Services – Finally, some visitors may be willing to purchase services from an eCommerce company or inquire about purchasing products. These people are usually finished with their research and have an immediate need for the product or service. If someone searches emergency plumber near me, it is likely that they are searching for the service. If you can identify that the user is in an emergency, and do your best to convince them to visit your site and have high visibility, you stand a good chance of earning their business. These keywords are the best for a specific industry and have the ideal user intent.

A well-structured campaign will aim to get visitors in the 2nd or 3rd numbers. Every piece of content should only be about the person’s current stage in their journey. For someone just looking for information, it is not a good idea to write a pushy piece.

SEO for Startups Strategy – Website Architecture

SEO is all about structuring your website. Keep in mind that many competitors are trying to do better than you. Your website is your digital shopfront. You need to impress visitors and make a lasting impression from the moment they land on your site or page. If you want to impress customers and offer a great experience, it is essential that you create solid user navigation and architecture.

Your website should be separated by categories. If you’re an emergency restoration company, for example, you might have a page dedicated to Water Damage, Fire Damage, and Mold Remediation. You would do the exact same thing if you were eCommerce. If you sell car parts, for example, you might have a page dedicated to tires, interior parts, engines, and so on.

You should consider how far you can reach if you’re a service-based business. If you’re an emergency restoration company, you might want sub-folders to cover your state and cities. i.e  123restoration.com.au/water-damage/wa/perth. You would concentrate on water damage repair in Perth or any keyword that has the highest search volume for water damage in Perth. This would be repeated for as many cities as you want.

It is important to write original content that helps people in the area. Your website could be damaged if you use the same content or low-quality content. If a city has a higher use of septic tanks, be sure to add that information if it is relevant for your service.

SEO for Startups – The Basics

Make sure that you have Google Analytics and Google Search Console connected.

Conversion tracking is a feature of Google Analytics that allows you to track where your leads and purchases are coming from. Particularly if you spend time on SEO, PPC advertising, social media marketing, and email marketing. Here is a Google guide to getting conversion tracking started.

Google Search Console will ensure that there are no 404 errors. Also, make sure you have an XML sitemap. Make sure everything is properly configured.

SEO for Startups Strategy – Site Speed Optimization / Mobile Friendly

Did you ever visit a website that was so slow that you had to hit the back button? What if you tried calling a company from your smartphone and nothing happened when you clicked on the number?

What is the common factor? You may have left the page you were viewing because of a frustrating incident. Google will not allow you to be in their good graces unless you follow their guidelines. Your website should be fast. You can see what needs improving by heading over to their very own “PageSpeed Insights Tool“. Enter the URL of the page you wish to test for speed and usability. Google’s tool will show you the results. If any optimizations are found, it will tell you. You don’t have to achieve a perfect 100. Even Google’s mobile score isn’t great. Even though the page speed insight report may not be perfect, many sites rank well.

These items will need to be fixed by a website developer who can take care of every detail. If you’re not at 100, don’t worry. Many websites aren’t. You can reach 80 on both mobile and desktop.

An algorithm update has been launched to make mobile friendly websites more user-friendly. Make sure your website or theme is mobile-friendly. This is especially important if you work in a competitive field. Virtually every industry these days is online. Everyone is trying to rank at Page One.

 

SEO for Startups Strategy – Content is Critical

Most likely, you’ve heard the phrase “content is king”. It is an essential element of SEO. It is your #1 goal to be an expert in your area and share that information with potential visitors. Once your website architecture has been established, you should write at least 600 words on that topic.

You will want to head over to SEMrush.com or your favorite keyword research tool to group your keywords by page/product-category/service/etc. You don’t want to go there just to find keywords and stuff them on your page. We want you to search for the most searched search term so that you can use it in your first sentence. Variations in headings and image alt tags are also possible.

Your heart is what you should write. Share industry information that others will pay for. Many prospects will not have the time or the expertise to perform your service. For those who are more skilled, it’s a great service that they will appreciate. More content is better. In many cases, we write more than 1,000 words. You’ve probably read 865 words if you reached this point in our SEO for Startup Strategy.

Don’t be afraid to link to authoritative or reputable sources. You don’t have to link to the competition. Google appreciates it when you share websites that are well-known and allow your readers to learn from these websites.

Show yourself some love! You can link to resources within your organization that will benefit your reader. This is a great way to improve SEO.

Make sure you break down sections into headings. This is done using header tags. These are like chapters that separate ideas. You’ll notice that the headers are specific to SEO for startups. It’s easy to strategize if you know what you should do. You don’t always want to use the largest headings.

Bonus tip: Write one big block of content. Have you ever read 1,000 words with no spacing or line breaks. It’s not something you would want to do. Our job is to make your visitors’ experience enjoyable, no matter how great your content. We provide Content Marketing Services in Perth.

 

The SEO for Startups – Blogging

It is a common theme that blogging is important. It is a very logical question. Answer: The question is simple.

We recommend that you blog about a sub-niche or product of your service or product. You could even choose to focus on one small area of your locality. You can follow the steps in this content section to get your website ranking for long-tail keywords.

This doesn’t guarantee that you will rank first for your main keyword. Google will be more likely to believe you are an expert in your subject if you have more pages. Let me give you an example. What website would you choose to be more authoritative if we owned a shop that modifies cars?

My website is updated every week and contains hundreds of posts about the most recent technology in brakes, aerodynamics and forced induction. Tires, exhaust, weight reduction and other topics.

Concentrate on specific ideas. Write a huge authoritative blog about something that receives less than 10 searches per month. All these posts will eventually increase the strength of your entire site.

SEO for Startups – Off-Page SEO & Link Building

Consider that you and your competitor are both reading this post right now. Let’s say you and your competitor both read this post. Let’s say all other factors are equal (domain age and content, frequency of blog updates, etc.). Who would be better?

Alex, Who has more quality and relevant links? This is correct, Google’s principal patent. The algorithm that Google uses to rank websites is called Page Rank. This number may not be important, but it is still significant that links are important.

Your website should have links to Huffington Post, Forbes, industry websites, authoritative websites within your niche, and frequently blogs about your company.

The goal is to get backlinks from every source on the internet. Caution. Don’t buy software that spits out your links everywhere on the internet. This game has rules. Your lovely domain/brand will be taken to the toilet if you do not follow the above rules. Your website will be subject to a filter or penalty. Be cautious. Anchor text should not be overoptimized. This is anchor text.

You can sign up on Medium.com to write a post. You can refer to the content section above for some guidelines. Always offer value. Write not just for the sake of writing. Your content will be shared more often, which is a plus.

Should You Outsource your SEO for Startup Strategy?

Here’s my plug. Yes! Our team is available for hire! Only if you have the financial means. There are many case studies that show how domain acquisition can lead to national industry dominance in less than two years.

There are many horror stories about websites being penalized for outsourcing to overseas. You don’t have to believe that I’m trying to scare you into hiring me. Google the following: Google Panda update & Google Penguin update. Many companies use archaic techniques.

The bottom line is to ask for current case studies before you hire anyone. Ask for case studies. Ask for current references. Ask about the current ranking of their website. We love educated customers because we don’t have anything to hide and love sharing our successes. If you are ready to be a leader, give us a call. We hope you found this helpful.

SEO Perth

How Responsive Web Design Helps your SEO?

Businesspeople no longer have to develop separate websites for desktop and mobile users. Technological advancement and the evolution of human perception have ushered in an age where technological progress is perceived as a flurry of bizarre squashes. The concept of responsive web design was developed keeping this in mind.

Responsive web designs are defined as those that are capable of adjusting to any screen size, orientation – portrait or landscape – and platform without the involvement of any fuzziness.

When it comes to SEO, Google favors responsive web designs. The truth is that Google does prefer responsive designs. However, I wouldn’t call this partiality because Google is known for its customer-first philosophy. The users of Google are its customers. Google developed this strategy in order to make web browsing more user-friendly. As a result, all businesses will be able to upgrade to a web design that is responsive and can be viewed on mobile devices with equivalent functionality.

SEO Perth

What is a responsive website design & How it works?

In responsive design, all devices are served by the same code that adjusts to the screen size. In other words, the website will shrink to fit the device’s screen size while still displaying the same content as the desktop view. The content of a website that is not mobile-friendly must be viewed by pinching, zooming
in, or zooming out. Mobile-friendly websites are those that can be viewed correctly on a mobile device, according to Google. In addition to making it easier for users to share and link to your content, Google
recommends a responsive website design.

As a result of responsive design, you do not have to maintain multiple pages with the same content,
which helps Google accurately, assign indexing properties to your website.

In order to create responsive designs, many teams turn to popular frameworks like Bootstrap. Using such frameworks can help accelerate development. Be sure to take into account how the framework will interact with the content and functionality of your site, rather than how it works in general. Testing
designs for usability is always recommended. Testing across platforms is especially important for responsive designs. Creating a desktop-friendly website is tricky enough. To design a website that works across a variety of screen sizes and orientations is even trickier.

How to Lay the Framework for Responsive website Design?

Lay the framework for your site’s responsive design by referring to the following four tips.

  • Make sure your site is mobile-friendly by testing it. Ranking algorithms are constantly updated
    by Google. Mobile users are extremely important to Google, so mobile pages are now prioritized
    in the rankings. The text on your website may be too small or the links may be too close together
    for Google to consider it mobile-friendly. You can check if your website is truly mobile-friendly
    by using Google’s Mobile-Friendly Test Tool.
  • Google may not rank your website highly if it cannot determine that it is mobile-friendly.Making
    your site mobile-friendly requires you to program it so that resources can be crawled. When a
    website is crawlable, it means that the resources on it, such as links to other pages, can be
    accessed by search engine bots. The destination page may not be included in search results if a
    search engine bot cannot follow a link to a particular page. Google cannot determine whether
    your website is built to work on mobile platforms if it cannot access CSS, JavaScript, or other
    resources on your website.
  • Resize photos, infographics, and other media to fit various viewports (phones, tablets,
    desktops). Use media query syntax, or rules used to define different styles for different media
    devices, in the backend of your website to successfully resize media to fit the characteristics of
    the device. Using this syntax correctly creates a responsive experience, which improves your
    search engine rankings by implementing a mobile-friendly website.
  • Rather than focusing on particular devices, products, or brands, create breakpoints based on content. The smallest mobile devices should be the first ones that you consider when designing
    breakpoints. By doing this, you have the advantage of optimizing breakpoints based on content
    and implementing as few breakpoints as possible. Make text content easier to read.

Make a Responsive Website

Your website’s SEO strategy should be informed by the above tips. First, check your website’s mobile-
friendliness with Google’s mobile-friendly tool. Consider keeping your resources crawlable, resizing images, and choosing the right breakpoints for different devices if your website is not mobile-friendly.
Here are some tips to ensure your website is visible and attracts more visitors. For these tips to be completed, consider hiring a digital marketing agency or software developer for a responsive website
that ultimately improves SEO. Search engine ranking can make the difference between your company’s
success and failure.