How Responsive Web Design Helps your SEO?

Businesspeople no longer have to develop separate websites for desktop and mobile users. Technological advancement and the evolution of human perception have ushered in an age where technological progress is perceived as a flurry of bizarre squashes. The concept of responsive web design was developed keeping this in mind.

Responsive web designs are defined as those that are capable of adjusting to any screen size, orientation – portrait or landscape – and platform without the involvement of any fuzziness.

When it comes to SEO, Google favors responsive web designs. The truth is that Google does prefer responsive designs. However, I wouldn’t call this partiality because Google is known for its customer-first philosophy. The users of Google are its customers. Google developed this strategy in order to make web browsing more user-friendly. As a result, all businesses will be able to upgrade to a web design that is responsive and can be viewed on mobile devices with equivalent functionality.

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What is a responsive website design & How it works?

In responsive design, all devices are served by the same code that adjusts to the screen size. In other words, the website will shrink to fit the device’s screen size while still displaying the same content as the desktop view. The content of a website that is not mobile-friendly must be viewed by pinching, zooming
in, or zooming out. Mobile-friendly websites are those that can be viewed correctly on a mobile device, according to Google. In addition to making it easier for users to share and link to your content, Google
recommends a responsive website design.

As a result of responsive design, you do not have to maintain multiple pages with the same content,
which helps Google accurately, assign indexing properties to your website.

In order to create responsive designs, many teams turn to popular frameworks like Bootstrap. Using such frameworks can help accelerate development. Be sure to take into account how the framework will interact with the content and functionality of your site, rather than how it works in general. Testing
designs for usability is always recommended. Testing across platforms is especially important for responsive designs. Creating a desktop-friendly website is tricky enough. To design a website that works across a variety of screen sizes and orientations is even trickier.

How to Lay the Framework for Responsive website Design?

Lay the framework for your site’s responsive design by referring to the following four tips.

  • Make sure your site is mobile-friendly by testing it. Ranking algorithms are constantly updated
    by Google. Mobile users are extremely important to Google, so mobile pages are now prioritized
    in the rankings. The text on your website may be too small or the links may be too close together
    for Google to consider it mobile-friendly. You can check if your website is truly mobile-friendly
    by using Google’s Mobile-Friendly Test Tool.
  • Google may not rank your website highly if it cannot determine that it is mobile-friendly.Making
    your site mobile-friendly requires you to program it so that resources can be crawled. When a
    website is crawlable, it means that the resources on it, such as links to other pages, can be
    accessed by search engine bots. The destination page may not be included in search results if a
    search engine bot cannot follow a link to a particular page. Google cannot determine whether
    your website is built to work on mobile platforms if it cannot access CSS, JavaScript, or other
    resources on your website.
  • Resize photos, infographics, and other media to fit various viewports (phones, tablets,
    desktops). Use media query syntax, or rules used to define different styles for different media
    devices, in the backend of your website to successfully resize media to fit the characteristics of
    the device. Using this syntax correctly creates a responsive experience, which improves your
    search engine rankings by implementing a mobile-friendly website.
  • Rather than focusing on particular devices, products, or brands, create breakpoints based on content. The smallest mobile devices should be the first ones that you consider when designing
    breakpoints. By doing this, you have the advantage of optimizing breakpoints based on content
    and implementing as few breakpoints as possible. Make text content easier to read.

Make a Responsive Website

Your website’s SEO strategy should be informed by the above tips. First, check your website’s mobile-
friendliness with Google’s mobile-friendly tool. Consider keeping your resources crawlable, resizing images, and choosing the right breakpoints for different devices if your website is not mobile-friendly.
Here are some tips to ensure your website is visible and attracts more visitors. For these tips to be completed, consider hiring a digital marketing agency or software developer for a responsive website
that ultimately improves SEO. Search engine ranking can make the difference between your company’s
success and failure.

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