Custom Website Design Perth

5 Reasons Why You Should Invest in a Custom Website

Custom web design is the process of designing a website specifically for your individual or business needs. A custom web designer will take your specific requirements into account and create a unique website that meets your needs and looks great too!

Website Design Perth
There are a few things you need to consider when doing a custom web design in Perth. First, you need to come up with a good design and layout that will showcase your products or services in the best light possible. You also need to make sure that your website is easy to navigate, so users can find what they’re looking for quickly and easily. If you’re not familiar with web design or coding, you may want to hire a professional web designer to help you create a custom website that meets your needs and expectations.

Why do you need a custom website for your business?

A custom web design will also be more visually appealing and professional-looking than a template-based site. Here are some of the advantages of having a custom web design:

Custom websites are expandable

When a website is designed from scratch, the designer takes into account all of the potential needs of the client. That way, the site can grow and change as the client’s business does. An expandable website design allows for easy additions and changes, keeping your site looking fresh and up-to-date. It also ensures that your website functions at its best, providing a great user experience for your visitors.

It can be maintained for years

It takes into account your unique brand, your mission and vision, and the needs of your customers. A custom web design in Perth is also designed to be responsive, so it will look great and function flawlessly on all devices – from desktop computers to smartphones and tablets. And since it’s built using the latest web design technologies, it will be up-to-date with the latest trends and will remain to look modern for years to come.

It comes with multiple features

The main advantage of custom web design is that it gives you features that are not available with pre-made templates. With a custom design, you can create a website that is unique and tailored to your specific needs and requirements. You can choose the layout, the fonts, the colours, and the features that you want, and you can make changes as often as you like. Pre-made templates are limited in terms of design options and customization options, and they often don’t include all the features that you need. They are also less flexible – if you want to change the layout or add new functionality, you may need to hire a web developer to make the changes for you.

It gives you more ROI

There are many reasons why custom web design can give you a higher return on investment (ROI). First and foremost, custom web design is more efficient and effective than using templates or pre-made designs. A custom design is created specifically for your business, taking into account your unique needs and goals. This means that you’re not paying for features or functions that you don’t need, and your website will be much more effective in helping you achieve your marketing and sales objectives.

Custom web designs can’t be copied easily

It’s hard to copy custom web design because it’s unique and tailored specifically for a customer’s needs. A custom web design is not just a template that can be easily replicated; it’s a reflection of the customer’s brand and their unique messaging. It takes time and effort to create a custom web design that accurately reflects the customer’s brand and their specific needs. And since each website is different, it would be impossible to simply replicate a custom design from one site onto another.

To sum up:

You need to make sure that your website is responsive and looks good on all devices, from desktop computers to smartphones and tablets. In order to create an effective website, you need a Perth web design company that understands the customer’s business and who can translate their vision into a reality. So if you’re looking for a custom web design that can grow with your business, contact our Perth web design company today!
Website Design Perth

4 UX Principles for Creating an Amazing Website Design in Perth

Your website’s user experience (UX) is important because it is one of the most visible aspects of your business. It’s the first thing people see when they visit your website, and it can make a good or bad first impression.

Poor UX can also be frustrating and confusing for users, which can cause them to leave your website without buying anything or subscribing to your email list. In fact, bad UX can ruin a company’s reputation and cost them customers and money.

Website Design Perth
Good UX, on the other hand, makes web design in Perth pleasing to look at. It can help users find what they’re looking for quickly and easily, which encourages them to stay on the website longer and buy more products or services. According to a study by the Nielsen Norman Group, 79% of users felt lost when they didn’t understand what they were supposed to do on a website. Furthermore, 70% of users said they’d rather have a simple website with limited features than one with more features but that’s difficult to use. Here we have talked about six UX principles to remember for creating an amazing website.

Website Design Should Focus on User Experience

Your website is not about you, it’s about your users. It’s not about what you want to communicate, it’s about what your users need and want to know. Put yourself in your user’s shoes. What are they looking for on your website? How can you make their experience as easy, enjoyable, and informative as possible? By focusing on user experience (UX), you can create a website that is not only visually pleasing but easy and fun to use. Creating a great user experience means giving your users the information they need when they need it, in a way that is visually appealing and easy to navigate. It means thinking like a customer and designing with their needs in mind.

Make them scannable

Most people don’t actually read websites; they scan them. This is because people are busy and they want to get the most important information quickly. That’s why it’s important for your website design in Perth to be scannable. This means that you should use headings, lists, and bold text to highlight the most important information. You should also make sure that your text is easy to read.

Users wish to see a simple website

People want clarity and simplicity on websites because they want to be able to find the information they need as quickly as possible. They don’t want to have to search through a lot of clutter or confusing text in order to find what they’re looking for. Simplicity also makes websites easier to use, which is important because people now expect websites to be interactive and easy to navigate. If a website is cluttered or difficult to use, people will simply go somewhere else. So it’s important for website owners to make sure their site is clear and simple so that users can find what they need without any trouble.

Different audiences prefer different types of website designs

Some audiences prefer flashy websites with a lot of motion graphics and interactive elements, while others prefer more minimalistic designs with simpler layouts and less clutter. Before designing a website, it’s important to first understand who the target audience is and what their preferences are. This will help you to better design the website to appeal to them and ensure that they have a positive user experience.

How can we help?

Make sure your website content is well written and informative. This includes providing clear and concise product descriptions, as well as well-written blog posts and articles that will interest your target audience. Our Web Design agency in Perth can design your website in a simple way which makes it easy to navigate. We don’t do complex designs as they can be overwhelming for users and may cause them to leave your website without taking any action. Contact our web design agency Perth today to know more!
SEO Perth

How Responsive Web Design Helps your SEO?

Businesspeople no longer have to develop separate websites for desktop and mobile users. Technological advancement and the evolution of human perception have ushered in an age where technological progress is perceived as a flurry of bizarre squashes. The concept of responsive web design was developed keeping this in mind.

Responsive web designs are defined as those that are capable of adjusting to any screen size, orientation – portrait or landscape – and platform without the involvement of any fuzziness.

When it comes to SEO, Google favors responsive web designs. The truth is that Google does prefer responsive designs. However, I wouldn’t call this partiality because Google is known for its customer-first philosophy. The users of Google are its customers. Google developed this strategy in order to make web browsing more user-friendly. As a result, all businesses will be able to upgrade to a web design that is responsive and can be viewed on mobile devices with equivalent functionality.

SEO Perth

What is a responsive website design & How it works?

In responsive design, all devices are served by the same code that adjusts to the screen size. In other words, the website will shrink to fit the device’s screen size while still displaying the same content as the desktop view. The content of a website that is not mobile-friendly must be viewed by pinching, zooming
in, or zooming out. Mobile-friendly websites are those that can be viewed correctly on a mobile device, according to Google. In addition to making it easier for users to share and link to your content, Google
recommends a responsive website design.

As a result of responsive design, you do not have to maintain multiple pages with the same content,
which helps Google accurately, assign indexing properties to your website.

In order to create responsive designs, many teams turn to popular frameworks like Bootstrap. Using such frameworks can help accelerate development. Be sure to take into account how the framework will interact with the content and functionality of your site, rather than how it works in general. Testing
designs for usability is always recommended. Testing across platforms is especially important for responsive designs. Creating a desktop-friendly website is tricky enough. To design a website that works across a variety of screen sizes and orientations is even trickier.

How to Lay the Framework for Responsive website Design?

Lay the framework for your site’s responsive design by referring to the following four tips.

  • Make sure your site is mobile-friendly by testing it. Ranking algorithms are constantly updated
    by Google. Mobile users are extremely important to Google, so mobile pages are now prioritized
    in the rankings. The text on your website may be too small or the links may be too close together
    for Google to consider it mobile-friendly. You can check if your website is truly mobile-friendly
    by using Google’s Mobile-Friendly Test Tool.
  • Google may not rank your website highly if it cannot determine that it is mobile-friendly.Making
    your site mobile-friendly requires you to program it so that resources can be crawled. When a
    website is crawlable, it means that the resources on it, such as links to other pages, can be
    accessed by search engine bots. The destination page may not be included in search results if a
    search engine bot cannot follow a link to a particular page. Google cannot determine whether
    your website is built to work on mobile platforms if it cannot access CSS, JavaScript, or other
    resources on your website.
  • Resize photos, infographics, and other media to fit various viewports (phones, tablets,
    desktops). Use media query syntax, or rules used to define different styles for different media
    devices, in the backend of your website to successfully resize media to fit the characteristics of
    the device. Using this syntax correctly creates a responsive experience, which improves your
    search engine rankings by implementing a mobile-friendly website.
  • Rather than focusing on particular devices, products, or brands, create breakpoints based on content. The smallest mobile devices should be the first ones that you consider when designing
    breakpoints. By doing this, you have the advantage of optimizing breakpoints based on content
    and implementing as few breakpoints as possible. Make text content easier to read.

Make a Responsive Website

Your website’s SEO strategy should be informed by the above tips. First, check your website’s mobile-
friendliness with Google’s mobile-friendly tool. Consider keeping your resources crawlable, resizing images, and choosing the right breakpoints for different devices if your website is not mobile-friendly.
Here are some tips to ensure your website is visible and attracts more visitors. For these tips to be completed, consider hiring a digital marketing agency or software developer for a responsive website
that ultimately improves SEO. Search engine ranking can make the difference between your company’s
success and failure.

3 Ways Publishing Bad Content Can Hurt Your Business

By today’s standards, it is not enough to have a well-designed website to be successful. You also need to have content that keeps the reader interested. Whether you find it hard to believe or not, if you publish poor content, it can really damage your business outlook. The following are some examples of how this can happen.


1. Content that is difficult to understand.

If your website contains large amounts of data without paragraph breaks, it can be difficult to read. When you are posting information on your website, try to make a point of breaking the content down into easy-to-read blocks. A paragraph should not be more than 5 sentences. This also includes the information that you may post on Facebook or other networking sites.
Additionally, it is also important to choose fonts that are easier to read. You want to also make sure that you don’t use an excessive amount of typeface, this too can make it difficult to read. A good rule to follow here is to use only 1 or 2.


2. Dull Content.

If you want to get the reader’s attention and invite more readers to come back to your website, you need to ensure that your website content is interesting. To do this, you need to design headlines that attract your reader’s interest. Additionally, headlines can help to make the content more scannable.


3. Outdated Content.

In order to attract more visitors to your website, you need to update the content. People will come back to your site to see what is new there. Many business owners become so wrapped up in the daily tasks, they forget to add fresh material to their website. It is very important to have fresh and new content. Many people will visit the website over and over again just to see if there is anything new to look at, everyone is curious. If your visitors get bored, they will probably be visiting a competitor’s website.

No one does always have time to create fresh content on their own, so you may want to hire someone who specializes in writing web content. Hiring a professional web content writer is well worth the money, mainly because it will definitely save you time and energy, It also will improve your presence on the Internet as well.

7 Internet Marketing Mistakes on Your Website

If you want to get the best out of your website that you invested so much effort and time to build, you should be ready to tackle the challenging practice of website marketing. It is an essential practice and, therefore, as you enhance your web marketing skills, watch out for the following common mistakes.


Mistake #1. Following your guts in decision making

It is clear that website designing and marketing is a challenging process. Throughout the process, you will have to make critical decisions that will determine the success of your website- decisions ranging from the words you choose in promoting the new products to the colours you select to highlight important features on your website. The worst mistake you can do is to make these critical decisions based on your “gut feeling” other than using concrete data when conducting internet marketing for your website.
Installing the “Google Analytics” program will help you with generating the important data that you need and ensure you pay attention to the details. Some of the data from this program include informing you of your most popular pages and the traffic sources that produce the highest conversions. Use of this information is more effective in guiding your decisions than simply guessing on the changes that will highly impact your website.


Mistake #2. Avoiding Split Testing Your Promotions

One of the effective ways of using data in making decisions is split testing- which is the process of comparing the various elements of the sites and conclusively identifying the effective version.
Take an example where you are launching a promotion and you have two banners one reading “Buy Now and Get Free Shipping” while the other reads “Buy Now And Get 20% Off” and you want to know which will attract more clicks through your advertisement. By the use of a split test program, you can run the two against each other and identify the one your clients will respond more to than the other instead of doing guesswork.
Using the data collected from your test program can be beneficial in your current and future promotions, but if you use your gut feeling, you will miss out on great opportunities.


Mistake #3. Despising The Long Term Goals Importance

Set up long-term, measurable goals once you start using split testing software and Google Analytics in generating the needed web data that helps in making the right decisions concerning the wide changes on the site.
Suppose you intend to make more sales from your website. It is a great start, but how will you be able to quantify this? What is the number of sales you intend to make by the end of the year? Which are the particular traffic sources that you would want to account for the sales? What is the set profit margin that you hope to achieve?
By realising what you desire to accomplish, you will be in a better position to direct your actions towards your goals. The simple decision of deciding to “increase sales” is not enough and convincing, but if you talk of increasing sales by 50% from Facebook traffic in the next six months, you better have an effective strategy to lead you towards your objectives, as well as leaving benchmarks that will help you measure your progress and keep you on track.


Mistake #4. Avoiding Appropriate Keywords

Several websites are built up without a single thought of the appropriate keywords they are targeting. The advantages of using appropriate keywords include free potential traffic and your page gets enough optimization and high rankings in the search engine results pages, benefits that sites with inappropriate keywords don’t get to enjoy.
How does the right keyword appear? The results you get vary based on the particular effort you are using to ensure to get your site ranked and the business scope that you are dealing with. An important thing to note is that no matter how great your website is, you will not get it to be ranked well in Google by using common phrases like “make money online” or “lose weight” without employing some great effort on it.
Use of less competitive phrases that are locally oriented (for instance, “best Web Designers in Perth”) or long-tail key phrases (i.e. “get the best website in Perth”) are more likely to result in better rankings.


Mistake #5. Not Optimising Your Pages

After a careful selection of the keywords to target, you need to optimise your pages so as to enable Google and other search engines to understand. Below are some of the steps you should follow:

  • Integration of the target keywords into headline tag, meta tags, and the body content
  • Your page URL to contain your keyword
  • Use of target keywords as anchor texts by building backlinks to the site


Mistake #6. Ignoring Your Social presence

Your level of social activities on the networking sites can be used to your advantage. In the past, the various social sites represented a platform to deliver you marketing messages to prospective customers, but it is now known that the “social shares” that your website has can increase your ranking.
Based on the statements made by Google and Bing, social media plays an active role in enhancing the engine search results by providing preferences based on the number of times a content is shared on the social sites or the authority of the author.
Based on the launching of Google+ which impacted heavily on the social injections, it is clear that your social presence is more important than ever and invest in maintaining your presence in some of the top social media sites.


Mistake #7. Expecting Immediate Results

Your website may be good and has all the correct information and even may appear better than your competitors, but that is not a guarantee that traffic will come flowing once you open it.
You should be aware that building internet traffic takes time. The search engines, on the other hand, need to index your content, and your prospective clients will take time to identify your site and choose it as a better alternative than others.
Don’t despair if only your website receives a couple of visits, but also don’t relax either. You need to market it heavily and after some intensive promoting, you will have the traffic that you always wanted flowing in non-stop.

6 Effective Tips for On a Budget Internet Marketing

You don’t have to spend all you have just to market your business online. Many are times when most business people decide to spend all their savings to market their business, an effort that never bears fruits. All this is caused by a poor marketing strategy. Below are the six effective tips you should consider if you want to experience good results with Internet marketing.

1. A clearly defined audience is the key to a lucrative marketing strategy. It is important to first establish your market before you spend anything on marketing. One mistake most people do is putting their trust in an expensive market research firm. You will be in a better position to identify your own market because it’s only you who has the knowledge of your product.

2. It is important to first understand why you want to go for Internet marketing. Whether you want to increase revenue or awareness. As much as you will you have multiple goals, it is always important to follow them up. Perth Web Agency will help you keep track of all the marketing efforts you employ. With our analytic tools, we are able to make your dream business come true.

3. It is now time to plan your budget appropriately now that you have your target market and your goals already set. Internet marketing is convenient because it can make things happen even on a tight budget. You can decide on the valuable outlets for your product and emphasise on them.

4. There are other people doing the same thing as you. It is important to be different so that you can step up among your competitors. Your brand needs to be id notable. However, this will begin with a first-rate website. This is why you need Internet Marketing Perth experts. What our Perth-based Web Design Company does is not only build an aesthetically attractive website but will also make sure the website is easy to navigate through and mobile-friendly.

5. It gives great pleasure to have your page appear on the first page of the search engine. If the keywords are used appropriately, backlinking and SEO rules adhered to, not forgetting Meta Tag titles and descriptions, your content will achieve higher rankings.

6. Your brand identity can also be boosted by social media. All your audience need is persuasive information that will make them take action. You can do this by sharing your content with friends on social sites as long as all your materials match your brand.