Social Media Advertising Perth

Is it Worth To DO Paid Social Media Advertising?

Paid social media advertising has made it possible to interact with potential customers in a number of new ways. Social media users consume information via social media 24 hours per day, 7 days per week through multiple apps and channels. With paid social media advertising, your company can reach new customers like never.

Social Media Advertising Perth
Zeta SEO understands that social media management can be tedious and time-consuming. Paid social media advertising can seem unnecessary if your company hasn’t used it before. This is especially true if your organic posts are generating a high ROI. Paid social media advertising has become an integral part of both small and large business marketing strategies. It’s easy to see why. Social advertising spending is expected to exceed 5Billion AUD in Australia this year (2022). By 2025, 64 million social media users will be using the platform. It is clear that paid social media advertising is becoming more popular among businesses. Here are some reasons why paid social media advertising can be a worthwhile investment for your company.

What is paid social media advertising?

Paid social media advertising allows you to show ads or sponsor marketing materials to a specific audience. Each social media platform has its own unique features: Instagram is focused on visual content, Facebook is a marketplace and messenger platform, LinkedIn is for professional networking, and TikTok is a short-form video platform. Paid social media advertising can be different on every platform and generate different results. It also can reach different audiences depending on the social media ads. We understand that what works on one platform might not work on another. This is why we are here. Our team has the experience and knowledge to help you reach your business objectives and goals through social media advertising. We can tailor a social media advertising campaign to meet your needs, whether you are looking to increase sales or generate leads. There are many social media platforms that can help you reach your target audience, regardless of your business goals.

How paid social media advertising works

It doesn’t have to be complicated or difficult to create a paid social media campaign. There are two key components to creating a profitable paid social campaign: budget and strategy.

Strategy

The initial goals for your paid social media advertising campaign will help us understand the direction we should go and what you are trying to achieve. We can help you target existing customers or introduce your brand to new people. Retargeting ads are also implemented to reach users and audiences that may not have converted their first time or need to be viewed items multiple times. This is useful for people who want to make more informed purchases or purchase higher-value items. Retargeting allows us to show your ads to more people as they visit different websites and social media channels. This will allow us to keep you in their minds until they are ready to buy.

Budget

Paid social media advertising is one of the most costly types of marketing. However, it can also be very flexible. You can target specific audiences and not just a large audience that may not be interested in what you offer. Paid social media advertising costs are determined by the length of your campaign and the goals you have in mind. There are many ways to scale your campaigns quickly if you need to increase your budget. Paid social media advertising is often a measure of your return on investment. The more you spend, the more you get back. Social media advertising offers a wider range of measurable KPIs than traditional advertising methods. This allows us to monitor and analyze your ad performance better. Zeta SEO will help you determine the budget for your paid social advertising campaigns. We’ll then work with you to create the most effective ads and maximize your return. This includes creating compelling ad copy and creatives, refining your target audiences, and choosing the best platforms to reach your potential customers.

Attracting the Attention of Your Target Audience

Paid social media ads go far beyond Facebook ads. However, they are the most popular and longest-lasting form of paid advertising. Nearly every social media platform offers paid advertising platforms for businesses.

This is because it can increase revenue.

Advertise on social media channels to get your ads in front of your targeted audience. We recommend consulting an expert if you’re unsure which platform is best for your company. Here are some interesting insights to help you make a decision.
  • Facebook – Facebook’s largest demographic is men between 25 and 34 years old, which makes up 19% of all users.
  • Instagram – About 35% of Instagram users between 25 and 34 are between men and women.
  • Snapchat – Snapchat is an app for younger people between 18-24 years old. Snapchat users are mainly female.
  • TikTok – Around 50% of TikTok’s users are under 34 years old, and 53% of them are male.
Paid social media advertising lets you use this information to show potential customers your ads. Social media advertising uses demographics, behavior, and interests to show ads to customers. This includes information like their location, gender, age, parent status, and even their online activity via tracking codes such as the Facebook Pixel.

Monitoring Your Paid Social Media Advertising Strategy

You will need to see a steady ROI regardless of how much you spend on a campaign. This is important to prove that your investment was worthwhile. We will monitor your campaigns closely and provide performance reports and updates, no matter how much money you spend on paid social media advertising. This allows you to decide if you want to increase or decrease your paid social media strategy. Paid social media advertising gives you a lot more control and freedom than other forms of advertising. You can set budgets, manage campaigns and determine how long they last. This flexibility allows for you to increase your spending and thus ROI during busy times like Black Friday or decrease spending during quieter seasons.

In conclusion

Paid social media advertising is often thought to be only for large brands and businesses. However, it can benefit all businesses regardless of size or target audience. Paid advertising is worth the investment. Although the choices may seem overwhelming at first glance, their importance cannot be denied. Social media advertising can be a great way for your business or brand to reach new audiences and stay ahead of your competition. However, it does more than increase your ROI. Paid social media advertising can increase your website traffic, organic social followers, and engagement, and help you grow your brand awareness. It’s a great investment for your entire business. We can help you create a strategy that suits your business if you have questions about your paid social media advertising campaign.

Contact Zeta SEO

Zeta SEO can help you grow your social media presence. Our digital marketing team includes experts in search engine optimization, social media management, website design, and many other areas. Take a look at all of the services we offer to assist businesses in increasing leads, brand awareness, overall business, and more.
Social Media Marketing Perth

What are the best Hashtags for A Business Instagram Posts?

Social media is an increasingly popular marketing tool. All industries use Instagram, Snapchat, TikTok and Facebook to reach existing customers and attract new ones. Instagram is second on the list of most used social networking platforms after Facebook. Instagram has millions of users every day, making it a great way for businesses to increase brand awareness. You can optimize your Instagram account to increase followers and reach. One way to do this is by using hashtags. Continue reading to find out more about hashtags and how to use them.

Social Media Marketing Perth

Why should I use hashtags in my Instagram post?

Both businesses and individuals use hashtags to reach more people on Instagram. Companies can use hashtags to reach their target audience. Your post will appear on the hashtag page if you use hashtags in your captions or stories. You can also follow hashtags on Instagram. This will allow them to see posts that include the specified hashtag on their Instagram feed. You can market your business using hashtags on social media for free.

What hashtags should you use for your business?

You can turn any topic into a hashtag. This has led to billions upon billions of Instagram hashtags. Many popular hashtags are also used frequently, like #love which has 1.835 million posts. Businesses should avoid these hashtags as the number of people who post them can reduce your post’s visibility. Which hashtags should you use in your social media posts and why? This list contains a number of hashtag categories businesses can use to reach their target audience.
  • Use hashtags to describe your product/service, such as #shoes and #haircuts
  • Niche Hashtag – Niche hashtags are specific to your industry. For example, #weddingphotography
  • Instagram community: An Instagram hashtag can be used to reach a particular audience.  For example, #gamersofinstagram
  • Seasonal hashtags/special events: Use seasonal hashtags such as #happy4th or #merrychristmas for holiday and seasonal deal posts.
  • Use location-based hashtags In order to reach people in your area, you can use the location feature of your Instagram post. #perthcurtains is one example.

Contact Zeta SEO

Zeta SEO can help you grow your social media presence. Our digital marketing team includes experts in search engine optimization, social media management, website design, and many other areas. Take a look at all of the services we offer to assist businesses in increasing leads, brand awareness, overall business, and more.
Social Media Marketing Perth

Top 6 Social Media Marketing Trends to Watch Out in 2022

In this digital world, businesses can now connect with their customers and followers in a more personal way.

There are a few reasons why social media marketing is so important nowadays. First, social media platforms have become incredibly popular ways to connect with friends and family as well as to discover new information. In fact, a large percentage of the population now relies on social media for news and entertainment. This makes social media agencies in Perth an ideal place to help SMBs.

Second, people who use social media tend to be highly engaged with the content they see there. They are more likely to click on links, share posts, and buy products than people who don’t use social media. This means that if you can create effective social media marketing campaigns, you’re likely to see a lot of success in terms of website traffic and sales.

Social Media Marketing Perth

#1. Social media has become a shopping platform

Social media platforms offer a convenient way to access a large number of sellers and products in one place. This makes it easy for buyers to compare prices and find the best deals. It allows buyers to quickly assess the quality of products and reviews from other buyers. This helps buyers make informed decisions about what products to purchase.

Finally, social media platforms provide a community environment where buyers can ask questions and get advice from other shoppers. This helps buyers feel confident in their purchasing decisions.

#2. Social media platforms are seeing a proliferation of short-form video content.

First and foremost, video is a very engaging format that captures people’s attention and keeps them engaged for longer periods of time than text or static images. Additionally, video is a great way to communicate a message quickly and effectively, which is particularly important on social media where users are often bombarded with content from various sources.

Finally, video is becoming increasingly more affordable and easy to produce, making it an attractive option for businesses and individuals looking to create content that resonates with their audience.

#3. More augmented reality (AR) features

As per our social media agency experts “Social media platforms are providing more and more augmented reality (AR) options to their users. This is in response to the increasing popularity of AR apps, such as Snapchat and Pokémon Go.”

For social media platforms, AR offers a way to keep users engaged with the platform for longer periods of time. It also allows platforms to offer more interactive and engaging experiences for their users. As more people become familiar with AR, social media platforms will continue to add more AR features in an effort to stay ahead of the competition.

#4. Facebook still remains on the top

While other social media platforms are growing in popularity, Facebook remains on top for businesses for a variety of reasons.

First and foremost, Facebook has the largest user base of all social media platforms. This means that businesses have the potential to reach a large number of people through Facebook advertising. Additionally, Facebook allows businesses to target their ads by demographics such as age, gender, location, interests, and more.

Facebook also offers a wide range of features for businesses, including pages, groups, events, and ads. Pages allow businesses to create a custom page for their company with information about their products or services. Groups allow businesses to create a community around their brand or product. Events let businesses promote and advertise their events to followers.

#5. Demand for user-generated content (UGC)

The need for user-generated content (UGC) is changing the way social media platforms are operated. UGC refers to any content that is created by users or consumers, as opposed to a company or brand. This content can take many different forms, including videos, images, blogs, and tweets.

One of the primary reasons for the growth of UGC is that it is seen as more authentic than branded content. People are more likely to trust the content that is created by other users rather than a company or brand. Additionally, UGC is often more engaging than traditional advertising. This is because it allows users to connect with each other and share their own experiences and perspectives.

To sum up:

It’s important to stay up-to-date on social media marketing trends. The platforms themselves are constantly evolving, and the techniques that work today may not work tomorrow.

Your competitors are almost certainly keeping tabs on the latest trends, so you’ll need to stay ahead of the curve if you want to maintain an edge. You should contact a social media agency in Perth to help you formulate strategies to grow your business on social media platforms.

Perth Social Media Marketing by Zeta SEO

5 Benefits of hiring a Social Media Marketing Agency

Social media marketing is important because it allows customers to easily and quickly communicate with a company. This can be helpful for customers who have a question or complaint, as they can easily reach out to the company on social media and receive a response. Additionally, social media can help companies keep track of what customers are saying about them online, which can help them improve their customer service.
Perth Social Media Marketing by Zeta SEO

Social media provides a platform for companies to share news and information about their products and services. This content can help keep customers informed about what the company is doing and encourage them to stay loyal to the brand. Finally, social media allows companies to build relationships with customers. According to recent social media marketing statistics, social media has surpassed email as the preferred method of communication for customers.

Why should you hire a Perth social media agency?

Social Media agencies can help you create a strong social media presence in order to reach out to potential and current customers. This involves creating interesting and engaging content that will attract attention, as well as utilizing paid advertising options when necessary. Here are some of the benefits of hiring a social media marketing company in Perth:

#1. Helps you get more sales

A recent study by Social Media Examiner found that social media marketing is the number one most effective tactic for driving leads. Not only that, but businesses who are successful with social media marketing see a higher return on investment (ROI) than those who don’t use it at all.

The statistics speak for themselves: according to eMarketer, social media spending will reach $31.24 billion this year, and that number is only going to continue to grow. So if you’re looking to increase your sales, it’s essential to invest in a social media marketing company in Perth.

#2. Builds your brand

By creating a social media page for your company and regularly updating it with fresh, relevant content, these experts can reach out to potential and current customers in a way that is informal and interactive. Through Perth social media agency, you can also cultivate a community of followers who are interested in what your company has to offer. This community can then be used as a resource for word-of-mouth marketing or as fodder for future promotional campaigns. In short, social media marketing is an essential element of building a strong brand today.

#3. Boost your website’s SEO

There are a few reasons why hiring a social media marketing company in Perth is important for boosting website SEO. First, social media platforms are a great way to build links back to your website. When other websites mention your company or share your content on their social media pages, it helps get your website ranked higher in search engine results pages (SERPs).

Second, social media platforms are a great way to improve your website’s authority. When you have a strong presence on social media and share high-quality content regularly, it tells search engines that your website is worth ranking higher in the SERPs. Finally, social media marketing can also help improve click-through rates (CTRs) and organic search traffic.

#4. Stay ahead of your competitions

If your competitors are using social media to reach out to their customers and you’re not, you’re missing out on a significant opportunity.

By mimicking your competitors’ social media tactics, you can glean insights into what’s working for them and try to replicate their successes. And finally, staying in line with your competitors ensures that you’re not unintentionally differentiating yourself from them in a way that could hurt your business.

#5. Deliver excellent customer service

There is a reason that Perth social media agency is so important for excellent customer service. It’s because customers use social media to voice their complaints, and if your company isn’t responsive to those complaints, you could lose business. In fact, a study by Oracle found that 88% of customers who complain on social media expect a response within 24 hours. And if they don’t get a response, they’re likely to take their business elsewhere.

To sum up:

Through interactions on social media, companies can learn more about what their customers want and need, which can help them create better products and services. All of these factors together make social media an essential tool.