How to Choose an Online Marketing Company

How to choose an Online Marketing Company in Australia?

It is difficult to find the right Website Marketing Company to take your business to the next level.

To ensure that you choose the right Website marketing company for you, you need to ask them a lot of questions. There are many agencies that specialize in different types and services of website marketing.

How to Choose an Online Marketing Company

You need to be able to focus on a few key things. Here are some examples.

  1. Check the results. First, review your results. Go to the agency and ask for information about your niche. Also, ask to see a track of success in this area. If they can prove that, you will know they have had success in this area for others who have worked in the same business sector as you.
  2. Experience in your niche. It is also important to ensure that you know their experience within your niche and that they are able to speak to it. You will find them a better match if they have experience in the area or have staff that have.
  3. Refer to the references. Referrals are the third thing you should be looking at. Two to five references should be considered for each job. Ask them specific questions to get a better understanding of the agency’s capabilities.
  4. What does their marketing look like? This is something I find extremely important. If they aren’t doing their own marketing, it could indicate that they are too busy or don’t have a solid foundation in marketing. Every Website Marketing Company should have some marketing experience. A Website Marketing Agency is usually a place where someone seeks a specific niche. This could be Search Engine Optimization, paid marketing, email marketing or Facebook marketing. There are many other options. When you are looking for an agency, ensure that they can address your specific needs. They won’t try to take your paying point and make you move into a program that is better for you. When you are looking for an agency to represent you, ensure they have the skills you need. This will allow you to work together better and be more successful.
  5. Learn the true value of the agency. It is important to fully understand the value of the Website Marketing Company. This doesn’t mean you should pick the cheapest company. You may be charged a lower price by some agencies. Other agencies will not even consider you unless they have $50000 to 200000 for a monthly. You need to find the price that is right for you and your skills. Don’t choose the cheapest option. You don’t have to go to the most expensive one, but find the best one.
  6. While prestige is important, it is not the most important thing. Usually, agencies will showcase their top clients on their website. You want to make sure that they at least have a few of these clients and have been able deliver for some top clients over time. It doesn’t have to be. It isn’t the only thing that matters. It is important to ensure that they have experience in the niche you are looking for. It is important to ensure that they are able to meet your specific needs. It’s important to ensure that they have a few larger clients they are able to serve and that they have some reputation. This will allow you to feel more at ease with their service level.
  7. What is their Google ranking? You should also look at how well they rank on Google. This is a good indicator that the company has been around for a while. They’re associated with large keywords that are related to their service. This makes them trustworthy for the services they offer. It’s always a good idea for them to do that. You might also consider putting their website in SEMrush. They should also be optimizing search engines and using paid media if they are a digital marketing agency.
  8. Check out these sample reports. Last, make sure you get several sample reports before hiring a website marketing agency. Are they able to provide custom reports? Are they able to offer custom reports?

Our services include website design and content writing, which all will help increase your revenue. Our expertise is unmatched by our passion for what we do best. We are an experienced group of professionals who have helped many businesses increase their online presence over the years. For more information about our services, contact us today:

Why You Need SEO

Today, 94% of consumers & businesses search the Internet before buying a new product or service. They submit their keywords to search and get a list of relevant websites in return. People tend to visit websites that are at the top of the list because they appear to be more relevant to their search. Most find your competitors at the top of the list. Study shows that if your website is not at the top of this list, you never reach your customers online.

If you ever wonder why your competitors’ rank is better than yours, then know it’s because of a marketing technique called SEO. SEO means Search Engine Optimization.

This technique helps your site rank higher than the millions of other sites in response to certain keywords when searched. The search engine system collects information about every page on the web and can help people find exactly what they are looking for. When your page gets higher rankings it helps more people to find you. To get higher rankings your website must have all the ingredients the search engines are looking for.

This is where SEO can help. SEO looks for text, contents, links, page titles, and other pieces of relevant information contained in the HTML code of your website. This way when someone searches for books, the search engine will narrow the results to show the pages that contain the word searched for. To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without SEO your site will never be found online by your customers. In today’s competitive world you need solid SEO techniques to get your site to the top of the search results.

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SEO vs Other Online Marketing Strategies

PPC

PPC is another popular online marketing technique that can drive traffic to your site, but when it comes to long-term effects, SEO is at a considerable advantage. An SEO campaign can be stopped, but its benefits do not immediately come to a halt. Traffic will still be driven your way over a period of time after the campaign has stopped. On the other hand, PPC, when stopped, instantaneously stops the direction of traffic to your site as well. SEO is also way cheaper than PPC yet higher in returns.

Social Media

Social media marketing is good, but its reach is rather limited. The only Internet users who can be targeted by this technique are those who are engaged in social media, leaving out those who are not but could be potential customers. With SEO, people themselves look for what they want, and it is up to you, the online businessman, to use the best SEO techniques to get the chance to shine. Social media is free, but unless it is a part of a whole functioning SEO strategy, it could be a waste of time.

Email Marketing

Email marketing is good for keeping existing customers, but a great deal of effort is required when seeking out new customers, not to mention the additional cost that goes with collecting prospects and qualifying them based on their profiles and the possibility that they will become customers. This entails not only extra money and effort but also time. With the tight competition among online businesses, time is always of the essence when it comes to capturing a certain market. With SEO, time is naturally on your side.

SEO vs Traditional Marketing Strategies

There are two main reasons why SEO does better marketing than old, traditional strategies.

 

  1. The Internet is where customers are.
    • Newspapers: A study shows, newspapers are now generally read by people 50 and above, which is a declining percentage of the total population. This means newspaper ads are likely to touch only a handful of a business’ potential market if there is potential in this handful at all. With search engine marketing, there is an endless market that can be targeted using specific techniques.
    • Radio: Radio can reach more people over a given time than newspapers, but it is very difficult to target potential customers. Although it is possible to place ads on stations with a radio format that targets the same market, this medium has also been gradually replaced by newer music technologies such as the iPod, MP3 players, and even the Internet.
    • TV: TV is a more potent medium compared to the radio and newspaper, but advertisers have also started shifting their ads to their websites where they can present as much information as they need their audience to know. It is also easier to target potential customers on the Internet using proven SEO techniques.
  2. Search engine marketing is cost-efficient.
    • Newspapers: 
      • Yearly ads: $60,000 – $150,000 depending on size
      • Yearly SEO: $12,000 – $36,000
    • Radio:
      • 30-second timeslot : $500 – $2000
      • Monthly SEO: $1,000 – $3,000
    • TV:
      • 30-second timeslot : $200,000 +
      • Yearly SEO: $12,000 – $36,0000
  3. Search engines are SOUGHT by potential customers.
    • Radio and tv may be always accessible, but people do not necessarily listen to the radio or watch TV to know about products they may be interested in.
    • Newspapers are sought but rarely for their ads.
    • SEARCH ENGINES ARE SOUGHT when customers want to BUY SOMETHING.

This works for 75% of all search engine uses.

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Common Mistakes in SEO

You are wondering which part of the Search Engine Optimization (SEO) activities you failed. After all the efforts and the investments that you had put into it, success is still nowhere to be found. Surely, you committed mistakes – but where? Which part? Try to review the items below so you can understand:

1. You used the wrong keywords. – You did not do your homework. Before you used those keywords, you should have researched for the most searched keywords and keyword phrases over the Internet and in the industry you belong to. Sometimes, simplicity in words is also the key.

How to make it right: Do your research. Look for an efficient keyword suggestion tool.

2. You did not use tags. – You did not pay attention to the title tag. You left it empty. You did not use Alt tags in your images. You had no description meta tag. Your only focus was on the keywords. But you did not realize that they were the best places for your keywords because search engines crawl there frequently.

How to make it right: Write a 200-character content summary for the description meta tag. Give a page title for the title tag. Make it different from the title of the article. If it has not reached 60 characters, including the name of your company. Likewise, insert text in the Alt tags for images so you can maximize the crawling possibilities of search engines in the pages of your website.

3. You did not make the effort to educate yourself constantly. – Several months after you successfully started your SEO campaign, you were surprised by the unfortunate news that your site traffic has suddenly dropped. One of your competitors that used to be the poor third dramatically improved its site and took on the first place. You could not think of any possible reason. You did not make any changes in your effective approach so how come this happened? Where were you all these months? Google and other search engines made a few changes to update how the spiders should crawl, read and index a web page and you did not know? That is where you committed a mistake – you did not change anything.

How to make it right: Do not be too comfortable in your place. Search engine ranking algorithms change with time. What you know as the truth now may be a lie tomorrow. What may be the best SEO strategy today may only be good after several days. This is why it is very important that you continuously educate yourself about SEO.

4. You did not place keywords in your URL. – You are stuck in using dynamic links.

Online Marketing vs Traditional Marketing

Today’s society is composed of consumers from different generations. Companies, small businesses, and corporations have the job of figuring out how best to market to them. Before the world wide web was introduced to society, traditional marketing was the norm. At this point in time, Madison Avenue was ground zero for pretty much all advertising. They utilised radio, television, traditional mail, billboards, and all of the marketing tools that were in play at that point in time. Currently, most of these marketing methods are still in operation, but there is a new kid on the block, that goes by the name of online marketing.

The explosion and growth of the computer age opened up the field, as far as marketing methodologies are concerned. Online marketing encompasses a conglomerate of marketing divisions, which include email marketing, direct marketing, mailing list, text marketing, and many more categories. Springing up from these different categories are businesses that provide services to enable the whole operation to run.

When one references the term online vs traditional marketing, there is often an intertwining of both divisions. Currently, they have integrated into some cases but not others. The speed of the internet, fax machine, and smartphone have taken online marketing to a whole new level of operating. Extreme speed has been interjected into the marketing puzzle, and with this factor time is money. Online marketing has accelerated things, utilising new technology and inventions.

Below is a list of some items that have had an impact on online marketing.

 

1. Traditional Marketing Is Still With Us:

This form of marketing has been around a long time and accepted by the masses for generations. Even though electronic or digital marketing is used by the majority, there are individuals who still utilise snail mail, flyers, sponsorships, and plain old telemarketing. They are happy using just the simple things of life.

 

2. The Power of The Website:

Just as you can’t play baseball without a ball and a bat, it is impossible for a serious player to enter the online marketing arena without a website. Simply to play properly, you need a search engine optimised your website, in order to get listed and ranked in categories for people to find you through keyword usage. The website is your stadium and now you need customers to fill it up and purchase.

 

3. Reaching The people:

You can reach people in a number of ways, but the key is to keep them coming back for whatever your product is. The power broker in the internet age is the email mailing list. There are numerous ways to acquire them, like renting from list brokers, building your own, or even swapping them. The bottom line goal is to get people on the list to buy whatever you are selling.

 

4. The Internet Industrial Complex:

Back in the 1950’s President Eisenhower made the statement (Be Aware of The Military Industrial Complex). By this statement, he was trying to bring attention to the interest groups and lobbyist who wanted to make a living off of them. By the same token, the internet has evolved and become corrupted in many ways.Everyone who utilises the internet is not honest marketing people. Just as Eisenhower knew that there were those individuals who were intent on using the military for evil, there is the same element in a different form trying to use the internet for evil.

 

5. The College and University Impact:

As the industrial age of the computer started to expand, colleges and universities saw an opportunity to train the people who would be controlling the industry. Computer science has become a mega billion dollar series of courses, and one of the direct avenues to online marketing.

 

6. From Local To Global Markets:

The world wide web has made it possible to transform local business and corporations to global entities. Electronic money moves at the speed of light from bank to bank and country to country. What used to be regional markets are worldwide markets instantly.

 

7. Online Marketing Security:

In order to survive as a company doing business online, It is imperative to hire a company that protects your assets. There are hackers, saboteurs, and other companies that are disreputable and would like nothing better than to see a solid company falling by the side of the success road, so they can gain from it.

 

8. The 98% – 2% Ratio:

This may come as a surprise to many individuals who are trying to start up a presence on the internet, where they can make money. Only around 2% succeed and the other 98% fund the 2% with their losses. Most people hide this fact, as a face-saving motive and continue to repeat the same mistakes over and over. The truly educated in online marketing have a real chance to succeed.

 

9. Rewards of Marketing:

Even though there are a lot of pitfalls in this industry, it provides the opportunity for individual independence, freedom of thought, control of your time, and just plain more control over your life.

 

10. Lessons To Be Learned:

First off educate yourself for whatever it is that you are trying to do. Next, seek advice from experts who have knowledge. Finally, never do anything half way because there is too much competition out there.

As society continues to evolve in the marketplace, invent things, and refine ways of doing business, Online vs Traditional Marketing may take on new names, forms, and business capacities. There was an ancient philosopher who made the statement (All Things Are In Motion). Taking into account the rapid pace that all marketing has advanced over the last one hundred years, I get the meaning of his statement.

7 Internet Marketing Mistakes on Your Website

If you want to get the best out of your website that you invested so much effort and time to build, you should be ready to tackle the challenging practice of website marketing. It is an essential practice and, therefore, as you enhance your web marketing skills, watch out for the following common mistakes.

 

Mistake #1. Following your guts in decision making

It is clear that website designing and marketing is a challenging process. Throughout the process, you will have to make critical decisions that will determine the success of your website- decisions ranging from the words you choose in promoting the new products to the colours you select to highlight important features on your website. The worst mistake you can do is to make these critical decisions based on your “gut feeling” other than using concrete data when conducting internet marketing for your website.
Installing the “Google Analytics” program will help you with generating the important data that you need and ensure you pay attention to the details. Some of the data from this program include informing you of your most popular pages and the traffic sources that produce the highest conversions. Use of this information is more effective in guiding your decisions than simply guessing on the changes that will highly impact your website.

 

Mistake #2. Avoiding Split Testing Your Promotions

One of the effective ways of using data in making decisions is split testing- which is the process of comparing the various elements of the sites and conclusively identifying the effective version.
Take an example where you are launching a promotion and you have two banners one reading “Buy Now and Get Free Shipping” while the other reads “Buy Now And Get 20% Off” and you want to know which will attract more clicks through your advertisement. By the use of a split test program, you can run the two against each other and identify the one your clients will respond more to than the other instead of doing guesswork.
Using the data collected from your test program can be beneficial in your current and future promotions, but if you use your gut feeling, you will miss out on great opportunities.

 

Mistake #3. Despising The Long Term Goals Importance

Set up long-term, measurable goals once you start using split testing software and Google Analytics in generating the needed web data that helps in making the right decisions concerning the wide changes on the site.
Suppose you intend to make more sales from your website. It is a great start, but how will you be able to quantify this? What is the number of sales you intend to make by the end of the year? Which are the particular traffic sources that you would want to account for the sales? What is the set profit margin that you hope to achieve?
By realising what you desire to accomplish, you will be in a better position to direct your actions towards your goals. The simple decision of deciding to “increase sales” is not enough and convincing, but if you talk of increasing sales by 50% from Facebook traffic in the next six months, you better have an effective strategy to lead you towards your objectives, as well as leaving benchmarks that will help you measure your progress and keep you on track.

 

Mistake #4. Avoiding Appropriate Keywords

Several websites are built up without a single thought of the appropriate keywords they are targeting. The advantages of using appropriate keywords include free potential traffic and your page gets enough optimization and high rankings in the search engine results pages, benefits that sites with inappropriate keywords don’t get to enjoy.
How does the right keyword appear? The results you get vary based on the particular effort you are using to ensure to get your site ranked and the business scope that you are dealing with. An important thing to note is that no matter how great your website is, you will not get it to be ranked well in Google by using common phrases like “make money online” or “lose weight” without employing some great effort on it.
Use of less competitive phrases that are locally oriented (for instance, “best Web Designers in Perth”) or long-tail key phrases (i.e. “get the best website in Perth”) are more likely to result in better rankings.

 

Mistake #5. Not Optimising Your Pages

After a careful selection of the keywords to target, you need to optimise your pages so as to enable Google and other search engines to understand. Below are some of the steps you should follow:

  • Integration of the target keywords into headline tag, meta tags, and the body content
  • Your page URL to contain your keyword
  • Use of target keywords as anchor texts by building backlinks to the site

 

Mistake #6. Ignoring Your Social presence

Your level of social activities on the networking sites can be used to your advantage. In the past, the various social sites represented a platform to deliver you marketing messages to prospective customers, but it is now known that the “social shares” that your website has can increase your ranking.
Based on the statements made by Google and Bing, social media plays an active role in enhancing the engine search results by providing preferences based on the number of times a content is shared on the social sites or the authority of the author.
Based on the launching of Google+ which impacted heavily on the social injections, it is clear that your social presence is more important than ever and invest in maintaining your presence in some of the top social media sites.

 

Mistake #7. Expecting Immediate Results

Your website may be good and has all the correct information and even may appear better than your competitors, but that is not a guarantee that traffic will come flowing once you open it.
You should be aware that building internet traffic takes time. The search engines, on the other hand, need to index your content, and your prospective clients will take time to identify your site and choose it as a better alternative than others.
Don’t despair if only your website receives a couple of visits, but also don’t relax either. You need to market it heavily and after some intensive promoting, you will have the traffic that you always wanted flowing in non-stop.

6 Effective Tips for On a Budget Internet Marketing

You don’t have to spend all you have just to market your business online. Many are times when most business people decide to spend all their savings to market their business, an effort that never bears fruits. All this is caused by a poor marketing strategy. Below are the six effective tips you should consider if you want to experience good results with Internet marketing.

1. A clearly defined audience is the key to a lucrative marketing strategy. It is important to first establish your market before you spend anything on marketing. One mistake most people do is putting their trust in an expensive market research firm. You will be in a better position to identify your own market because it’s only you who has the knowledge of your product.

2. It is important to first understand why you want to go for Internet marketing. Whether you want to increase revenue or awareness. As much as you will you have multiple goals, it is always important to follow them up. Perth Web Agency will help you keep track of all the marketing efforts you employ. With our analytic tools, we are able to make your dream business come true.

3. It is now time to plan your budget appropriately now that you have your target market and your goals already set. Internet marketing is convenient because it can make things happen even on a tight budget. You can decide on the valuable outlets for your product and emphasise on them.

4. There are other people doing the same thing as you. It is important to be different so that you can step up among your competitors. Your brand needs to be id notable. However, this will begin with a first-rate website. This is why you need Internet Marketing Perth experts. What our Perth-based Web Design Company does is not only build an aesthetically attractive website but will also make sure the website is easy to navigate through and mobile-friendly.

5. It gives great pleasure to have your page appear on the first page of the search engine. If the keywords are used appropriately, backlinking and SEO rules adhered to, not forgetting Meta Tag titles and descriptions, your content will achieve higher rankings.

6. Your brand identity can also be boosted by social media. All your audience need is persuasive information that will make them take action. You can do this by sharing your content with friends on social sites as long as all your materials match your brand.