How-to-Choose-an-Online-Marketing-Company

How to choose an Online Marketing Company in Australia?

It is difficult to find the right Website Marketing Company to take your business to the next level.

To ensure that you choose the right Website marketing company for you, you need to ask them a lot of questions. There are many agencies that specialize in different types and services of website marketing.

How-to-Choose-an-Online-Marketing-Company
You need to be able to focus on a few key things. Here are some examples.
  1. Check the results. First, review your results. Go to the agency and ask for information about your niche. Also, ask to see a track of success in this area. If they can prove that, you will know they have had success in this area for others who have worked in the same business sector as you.
  2. Experience in your niche. It is also important to ensure that you know their experience within your niche and that they are able to speak to it. You will find them a better match if they have experience in the area or have staff that have.
  3. Refer to the references. Referrals are the third thing you should be looking at. Two to five references should be considered for each job. Ask them specific questions to get a better understanding of the agency’s capabilities.
  4. What does their marketing look like? This is something I find extremely important. If they aren’t doing their own marketing, it could indicate that they are too busy or don’t have a solid foundation in marketing. Every Website Marketing Company should have some marketing experience. A Website Marketing Agency is usually a place where someone seeks a specific niche. This could be Search Engine Optimization, paid marketing, email marketing or Facebook marketing. There are many other options. When you are looking for an agency, ensure that they can address your specific needs. They won’t try to take your paying point and make you move into a program that is better for you. When you are looking for an agency to represent you, ensure they have the skills you need. This will allow you to work together better and be more successful.
  5. Learn the true value of the agency. It is important to fully understand the value of the Website Marketing Company. This doesn’t mean you should pick the cheapest company. You may be charged a lower price by some agencies. Other agencies will not even consider you unless they have $50000 to 200000 for a monthly. You need to find the price that is right for you and your skills. Don’t choose the cheapest option. You don’t have to go to the most expensive one, but find the best one.
  6. While prestige is important, it is not the most important thing. Usually, agencies will showcase their top clients on their website. You want to make sure that they at least have a few of these clients and have been able deliver for some top clients over time. It doesn’t have to be. It isn’t the only thing that matters. It is important to ensure that they have experience in the niche you are looking for. It is important to ensure that they are able to meet your specific needs. It’s important to ensure that they have a few larger clients they are able to serve and that they have some reputation. This will allow you to feel more at ease with their service level.
  7. What is their Google ranking? You should also look at how well they rank on Google. This is a good indicator that the company has been around for a while. They’re associated with large keywords that are related to their service. This makes them trustworthy for the services they offer. It’s always a good idea for them to do that. You might also consider putting their website in SEMrush. They should also be optimizing search engines and using paid media if they are a digital marketing agency.
  8. Check out these sample reports. Last, make sure you get several sample reports before hiring a website marketing agency. Are they able to provide custom reports? Are they able to offer custom reports?
Our services include website design and content writing, which all will help increase your revenue. Our expertise is unmatched by our passion for what we do best. We are an experienced group of professionals who have helped many businesses increase their online presence over the years. For more information about our services, contact us today:

Why You Need SEO

Today, 94% of consumers & businesses search the Internet before buying a new product or service. They submit their keywords to search and get a list of relevant websites in return. People tend to visit websites that are at the top of the list because they appear to be more relevant to their search. Most find your competitors at the top of the list. Study shows that if your website is not at the top of this list, you never reach your customers online.

If you ever wonder why your competitors’ rank is better than yours, then know it’s because of a marketing technique called SEO. SEO means Search Engine Optimization.

This technique helps your site rank higher than the millions of other sites in response to certain keywords when searched. The search engine system collects information about every page on the web and can help people find exactly what they are looking for. When your page gets higher rankings it helps more people to find you. To get higher rankings your website must have all the ingredients the search engines are looking for.

This is where SEO can help. SEO looks for text, contents, links, page titles, and other pieces of relevant information contained in the HTML code of your website. This way when someone searches for books, the search engine will narrow the results to show the pages that contain the word searched for. To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without SEO your site will never be found online by your customers. In today’s competitive world you need solid SEO techniques to get your site to the top of the search results.

SEO vs Other Online Marketing Strategies

PPC

PPC is another popular online marketing technique that can drive traffic to your site, but when it comes to long-term effects, SEO is at a considerable advantage. An SEO campaign can be stopped, but its benefits do not immediately come to a halt. Traffic will still be driven your way over a period of time after the campaign has stopped. On the other hand, PPC, when stopped, instantaneously stops the direction of traffic to your site as well. SEO is also way cheaper than PPC yet higher in returns.

Social Media

Social media marketing is good, but its reach is rather limited. The only Internet users who can be targeted by this technique are those who are engaged in social media, leaving out those who are not but could be potential customers. With SEO, people themselves look for what they want, and it is up to you, the online businessman, to use the best SEO techniques to get the chance to shine. Social media is free, but unless it is a part of a whole functioning SEO strategy, it could be a waste of time.

Email Marketing

Email marketing is good for keeping existing customers, but a great deal of effort is required when seeking out new customers, not to mention the additional cost that goes with collecting prospects and qualifying them based on their profiles and the possibility that they will become customers. This entails not only extra money and effort but also time. With the tight competition among online businesses, time is always of the essence when it comes to capturing a certain market. With SEO, time is naturally on your side.

SEO vs Traditional Marketing Strategies

There are two main reasons why SEO does better marketing than old, traditional strategies.

 

  1. The Internet is where customers are.
    • Newspapers: A study shows, newspapers are now generally read by people 50 and above, which is a declining percentage of the total population. This means newspaper ads are likely to touch only a handful of a business’ potential market if there is potential in this handful at all. With search engine marketing, there is an endless market that can be targeted using specific techniques.
    • Radio: Radio can reach more people over a given time than newspapers, but it is very difficult to target potential customers. Although it is possible to place ads on stations with a radio format that targets the same market, this medium has also been gradually replaced by newer music technologies such as the iPod, MP3 players, and even the Internet.
    • TV: TV is a more potent medium compared to the radio and newspaper, but advertisers have also started shifting their ads to their websites where they can present as much information as they need their audience to know. It is also easier to target potential customers on the Internet using proven SEO techniques.
  2. Search engine marketing is cost-efficient.
    • Newspapers: 
      • Yearly ads: $60,000 – $150,000 depending on size
      • Yearly SEO: $12,000 – $36,000
    • Radio:
      • 30-second timeslot : $500 – $2000
      • Monthly SEO: $1,000 – $3,000
    • TV:
      • 30-second timeslot : $200,000 +
      • Yearly SEO: $12,000 – $36,0000
  3. Search engines are SOUGHT by potential customers.
    • Radio and tv may be always accessible, but people do not necessarily listen to the radio or watch TV to know about products they may be interested in.
    • Newspapers are sought but rarely for their ads.
    • SEARCH ENGINES ARE SOUGHT when customers want to BUY SOMETHING.

This works for 75% of all search engine uses.

Common Mistakes in SEO

You are wondering which part of the Search Engine Optimization (SEO) activities you failed. After all the efforts and the investments that you had put into it, success is still nowhere to be found. Surely, you committed mistakes – but where? Which part? Try to review the items below so you can understand:

1. You used the wrong keywords. – You did not do your homework. Before you used those keywords, you should have researched for the most searched keywords and keyword phrases over the Internet and in the industry you belong to. Sometimes, simplicity in words is also the key.

How to make it right: Do your research. Look for an efficient keyword suggestion tool.

2. You did not use tags. – You did not pay attention to the title tag. You left it empty. You did not use Alt tags in your images. You had no description meta tag. Your only focus was on the keywords. But you did not realize that they were the best places for your keywords because search engines crawl there frequently.

How to make it right: Write a 200-character content summary for the description meta tag. Give a page title for the title tag. Make it different from the title of the article. If it has not reached 60 characters, including the name of your company. Likewise, insert text in the Alt tags for images so you can maximize the crawling possibilities of search engines in the pages of your website.

3. You did not make the effort to educate yourself constantly. – Several months after you successfully started your SEO campaign, you were surprised by the unfortunate news that your site traffic has suddenly dropped. One of your competitors that used to be the poor third dramatically improved its site and took on the first place. You could not think of any possible reason. You did not make any changes in your effective approach so how come this happened? Where were you all these months? Google and other search engines made a few changes to update how the spiders should crawl, read and index a web page and you did not know? That is where you committed a mistake – you did not change anything.

How to make it right: Do not be too comfortable in your place. Search engine ranking algorithms change with time. What you know as the truth now may be a lie tomorrow. What may be the best SEO strategy today may only be good after several days. This is why it is very important that you continuously educate yourself about SEO.

4. You did not place keywords in your URL. – You are stuck in using dynamic links.