In addition, mobile marketing can be used to collect customer data that can be used to improve the overall customer experience. For example, businesses can track the types of products or services that customers are interested in, as well as their purchase history. This information can then be used to create targeted offers and promotions that are more likely to appeal to individual customers.
A recent study by eMarketer found that global spending on mobile marketing will exceed $200 billion by 2019. This is a testament to just how important mobile marketing has become in terms of reaching and engaging customers.
In fact, according to another study by IBM, 82% of customers will use their mobile devices to help them make a purchase decision.
So get ready to learn a simple yet effective process to getting started with mobile marketing!
#1. Take Google’s Mobile-Friendly Test
As per our Perth Mobile Marketing Consultant, Google’s Mobile-Friendly Test is a great way to determine how mobile-friendly your website is.
The test measures the following:
- How easy it is for a user to navigate your website on a mobile device
- Whether the text is large enough to be read without zooming in
- How well you have optimised images for mobile devices
- Whether you have used any technologies like Flash or Java that are not supported by many mobile devices
If you score poorly on the Mobile-Friendly website Test, there are a number of things you can do to make your website more mobile-friendly, such as using a responsive design, making text larger, and optimising images.
#2. Start designing your emails mobile-friendly
Your newsletter or email blast may look great when you’re creating it in your desktop HTML editor, but that doesn’t mean it will look good or be easy to read on a mobile device. In fact, many people now read their email on their phone or tablet, so it’s important to optimise your newsletters and other email blasts for mobile users.
There are a few things you can do to make your newsletter more mobile-friendly
- Use a simple, easy-to-read font like Arial or Helvetica.
- Make sure all images are sized correctly for mobile devices
- Avoid using too much text formatting (bold, italics, etc.)
- Keep the layout simple
#3. Your social media pages should be designed as per mobiles
It’s because more and more people are accessing the internet via their mobile devices. In fact, recent studies have shown that as many as 60% of internet users now access the web exclusively through their mobile devices!
Mobile marketing consultants
believe that people tend to interact with social media differently on their phones than on their laptops or desktops. They’re more likely to browse through their feeds passively on their phones, whereas they’re more likely to engage with content when they’re using a laptop or desktop.
#4. Design ads that can be easily viewed on mobiles
To design in-stream posts and ads keeping mobile in mind for better CX, you need to make sure that your content is easy to read and doesn’t require too much scrolling.
You should also use a smaller font size and avoid using too many images, as they can take up a lot of space on a small screen. And be sure to place your CTA buttons within easy reach so that users can easily click on them.
#5. Test and measure the results of your mobile marketing campaigns
Measuring the results of your mobile marketing campaigns is important because it allows you to track how well your campaigns are doing and make necessary adjustments.
Campaign tracking allows you to see how much traffic your campaign is generating, what kind of conversion rate you’re achieving, and how much money you’re making from the campaign. By analysing this data, you can determine whether the campaign is successful and needs to be continued or tweaked, or whether it should be discontinued altogether.
How Perth Mobile Marketing Consultants can help?
Customers are more likely to use their mobile devices to interact with businesses, so it’s important to make sure your marketing campaigns are optimised for those interactions.
Contact our Mobile Marketing Consultant to provide an enjoyable customer experience that keeps customers coming back.