6 steps to start mobile marketing for your business

Mobile marketing is important to improve the customer journey because it allows businesses to target customers with relevant, personalised messages based on their location and interests. This creates a more seamless and satisfying experience for customers, which can lead to increased loyalty and sales.

Mobile Marketing Perth
In addition, mobile marketing can be used to collect customer data that can be used to improve the overall customer experience. For example, businesses can track the types of products or services that customers are interested in, as well as their purchase history. This information can then be used to create targeted offers and promotions that are more likely to appeal to individual customers. A recent study by eMarketer found that global spending on mobile marketing will exceed $200 billion by 2019. This is a testament to just how important mobile marketing has become in terms of reaching and engaging customers. In fact, according to another study by IBM, 82% of customers will use their mobile devices to help them make a purchase decision. So get ready to learn a simple yet effective process to getting started with mobile marketing!

#1. Take Google’s Mobile-Friendly Test

As per our Perth Mobile Marketing Consultant, Google’s Mobile-Friendly Test is a great way to determine how mobile-friendly your website is. The test measures the following:
  • How easy it is for a user to navigate your website on a mobile device
  • Whether the text is large enough to be read without zooming in
  • How well you have optimised images for mobile devices
  • Whether you have used any technologies like Flash or Java that are not supported by many mobile devices
If you score poorly on the Mobile-Friendly website Test, there are a number of things you can do to make your website more mobile-friendly, such as using a responsive design, making text larger, and optimising images.

#2. Start designing your emails mobile-friendly

Your newsletter or email blast may look great when you’re creating it in your desktop HTML editor, but that doesn’t mean it will look good or be easy to read on a mobile device. In fact, many people now read their email on their phone or tablet, so it’s important to optimise your newsletters and other email blasts for mobile users. There are a few things you can do to make your newsletter more mobile-friendly
  • Use a simple, easy-to-read font like Arial or Helvetica.
  • Make sure all images are sized correctly for mobile devices
  • Avoid using too much text formatting (bold, italics, etc.)
  • Keep the layout simple

#3. Your social media pages should be designed as per mobiles

It’s because more and more people are accessing the internet via their mobile devices. In fact, recent studies have shown that as many as 60% of internet users now access the web exclusively through their mobile devices! Mobile marketing consultants believe that people tend to interact with social media differently on their phones than on their laptops or desktops. They’re more likely to browse through their feeds passively on their phones, whereas they’re more likely to engage with content when they’re using a laptop or desktop.

#4. Design ads that can be easily viewed on mobiles

To design in-stream posts and ads keeping mobile in mind for better CX, you need to make sure that your content is easy to read and doesn’t require too much scrolling. You should also use a smaller font size and avoid using too many images, as they can take up a lot of space on a small screen. And be sure to place your CTA buttons within easy reach so that users can easily click on them.

#5. Test and measure the results of your mobile marketing campaigns

Measuring the results of your mobile marketing campaigns is important because it allows you to track how well your campaigns are doing and make necessary adjustments. Campaign tracking allows you to see how much traffic your campaign is generating, what kind of conversion rate you’re achieving, and how much money you’re making from the campaign. By analysing this data, you can determine whether the campaign is successful and needs to be continued or tweaked, or whether it should be discontinued altogether.

How Perth Mobile Marketing Consultants can help?

Customers are more likely to use their mobile devices to interact with businesses, so it’s important to make sure your marketing campaigns are optimised for those interactions. Contact our Mobile Marketing Consultant to provide an enjoyable customer experience that keeps customers coming back.

How Responsive Web Design Helps your SEO?

Businesspeople no longer have to develop separate websites for desktop and mobile users. Technological advancement and the evolution of human perception have ushered in an age where technological progress is perceived as a flurry of bizarre squashes. The concept of responsive web design was developed keeping this in mind.

Responsive web designs are defined as those that are capable of adjusting to any screen size, orientation – portrait or landscape – and platform without the involvement of any fuzziness.

When it comes to SEO, Google favors responsive web designs. The truth is that Google does prefer responsive designs. However, I wouldn’t call this partiality because Google is known for its customer-first philosophy. The users of Google are its customers. Google developed this strategy in order to make web browsing more user-friendly. As a result, all businesses will be able to upgrade to a web design that is responsive and can be viewed on mobile devices with equivalent functionality.

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What is a responsive website design & How it works?

In responsive design, all devices are served by the same code that adjusts to the screen size. In other words, the website will shrink to fit the device’s screen size while still displaying the same content as the desktop view. The content of a website that is not mobile-friendly must be viewed by pinching, zooming
in, or zooming out. Mobile-friendly websites are those that can be viewed correctly on a mobile device, according to Google. In addition to making it easier for users to share and link to your content, Google
recommends a responsive website design.

As a result of responsive design, you do not have to maintain multiple pages with the same content,
which helps Google accurately, assign indexing properties to your website.

In order to create responsive designs, many teams turn to popular frameworks like Bootstrap. Using such frameworks can help accelerate development. Be sure to take into account how the framework will interact with the content and functionality of your site, rather than how it works in general. Testing
designs for usability is always recommended. Testing across platforms is especially important for responsive designs. Creating a desktop-friendly website is tricky enough. To design a website that works across a variety of screen sizes and orientations is even trickier.

How to Lay the Framework for Responsive website Design?

Lay the framework for your site’s responsive design by referring to the following four tips.

  • Make sure your site is mobile-friendly by testing it. Ranking algorithms are constantly updated
    by Google. Mobile users are extremely important to Google, so mobile pages are now prioritized
    in the rankings. The text on your website may be too small or the links may be too close together
    for Google to consider it mobile-friendly. You can check if your website is truly mobile-friendly
    by using Google’s Mobile-Friendly Test Tool.
  • Google may not rank your website highly if it cannot determine that it is mobile-friendly.Making
    your site mobile-friendly requires you to program it so that resources can be crawled. When a
    website is crawlable, it means that the resources on it, such as links to other pages, can be
    accessed by search engine bots. The destination page may not be included in search results if a
    search engine bot cannot follow a link to a particular page. Google cannot determine whether
    your website is built to work on mobile platforms if it cannot access CSS, JavaScript, or other
    resources on your website.
  • Resize photos, infographics, and other media to fit various viewports (phones, tablets,
    desktops). Use media query syntax, or rules used to define different styles for different media
    devices, in the backend of your website to successfully resize media to fit the characteristics of
    the device. Using this syntax correctly creates a responsive experience, which improves your
    search engine rankings by implementing a mobile-friendly website.
  • Rather than focusing on particular devices, products, or brands, create breakpoints based on content. The smallest mobile devices should be the first ones that you consider when designing
    breakpoints. By doing this, you have the advantage of optimizing breakpoints based on content
    and implementing as few breakpoints as possible. Make text content easier to read.

Make a Responsive Website

Your website’s SEO strategy should be informed by the above tips. First, check your website’s mobile-
friendliness with Google’s mobile-friendly tool. Consider keeping your resources crawlable, resizing images, and choosing the right breakpoints for different devices if your website is not mobile-friendly.
Here are some tips to ensure your website is visible and attracts more visitors. For these tips to be completed, consider hiring a digital marketing agency or software developer for a responsive website
that ultimately improves SEO. Search engine ranking can make the difference between your company’s
success and failure.