6 steps to start mobile marketing for your business

Mobile marketing is important to improve the customer journey because it allows businesses to target customers with relevant, personalised messages based on their location and interests. This creates a more seamless and satisfying experience for customers, which can lead to increased loyalty and sales.

Mobile Marketing Perth
In addition, mobile marketing can be used to collect customer data that can be used to improve the overall customer experience. For example, businesses can track the types of products or services that customers are interested in, as well as their purchase history. This information can then be used to create targeted offers and promotions that are more likely to appeal to individual customers. A recent study by eMarketer found that global spending on mobile marketing will exceed $200 billion by 2019. This is a testament to just how important mobile marketing has become in terms of reaching and engaging customers. In fact, according to another study by IBM, 82% of customers will use their mobile devices to help them make a purchase decision. So get ready to learn a simple yet effective process to getting started with mobile marketing!

#1. Take Google’s Mobile-Friendly Test

As per our Perth Mobile Marketing Consultant, Google’s Mobile-Friendly Test is a great way to determine how mobile-friendly your website is. The test measures the following:
  • How easy it is for a user to navigate your website on a mobile device
  • Whether the text is large enough to be read without zooming in
  • How well you have optimised images for mobile devices
  • Whether you have used any technologies like Flash or Java that are not supported by many mobile devices
If you score poorly on the Mobile-Friendly website Test, there are a number of things you can do to make your website more mobile-friendly, such as using a responsive design, making text larger, and optimising images.

#2. Start designing your emails mobile-friendly

Your newsletter or email blast may look great when you’re creating it in your desktop HTML editor, but that doesn’t mean it will look good or be easy to read on a mobile device. In fact, many people now read their email on their phone or tablet, so it’s important to optimise your newsletters and other email blasts for mobile users. There are a few things you can do to make your newsletter more mobile-friendly
  • Use a simple, easy-to-read font like Arial or Helvetica.
  • Make sure all images are sized correctly for mobile devices
  • Avoid using too much text formatting (bold, italics, etc.)
  • Keep the layout simple

#3. Your social media pages should be designed as per mobiles

It’s because more and more people are accessing the internet via their mobile devices. In fact, recent studies have shown that as many as 60% of internet users now access the web exclusively through their mobile devices! Mobile marketing consultants believe that people tend to interact with social media differently on their phones than on their laptops or desktops. They’re more likely to browse through their feeds passively on their phones, whereas they’re more likely to engage with content when they’re using a laptop or desktop.

#4. Design ads that can be easily viewed on mobiles

To design in-stream posts and ads keeping mobile in mind for better CX, you need to make sure that your content is easy to read and doesn’t require too much scrolling. You should also use a smaller font size and avoid using too many images, as they can take up a lot of space on a small screen. And be sure to place your CTA buttons within easy reach so that users can easily click on them.

#5. Test and measure the results of your mobile marketing campaigns

Measuring the results of your mobile marketing campaigns is important because it allows you to track how well your campaigns are doing and make necessary adjustments. Campaign tracking allows you to see how much traffic your campaign is generating, what kind of conversion rate you’re achieving, and how much money you’re making from the campaign. By analysing this data, you can determine whether the campaign is successful and needs to be continued or tweaked, or whether it should be discontinued altogether.

How Perth Mobile Marketing Consultants can help?

Customers are more likely to use their mobile devices to interact with businesses, so it’s important to make sure your marketing campaigns are optimised for those interactions. Contact our Mobile Marketing Consultant to provide an enjoyable customer experience that keeps customers coming back.

Mobile Marketing: Why does it Matter So Much?

Mobile marketing is a type of marketing that uses mobile devices to communicate with consumers. Mobile devices can include cell phones, smartphones, tablets, and laptop computers.

Mobile marketing in Perth can include text messages, emails, website notifications, and phone calls. The goal of mobile marketing is to create a connection with consumers that encourages them to interact with a brand.

Mobile Marketing Perth

How does it work?

Mobile marketing in Perth is just like any other type of marketing, but it’s delivered through a mobile device like a phone or a tablet. The idea is to use the unique capabilities of those devices to reach consumers in new and interesting ways.

Some common strategies include SMS messages, apps, and location-based services. Each one has its own strengths and weaknesses, so it’s important to tailor your campaign accordingly. For example, if you’re targeting young people, using an app might be the way to go. But if you’re trying to reach an older demographic, SMS might be more effective.

Why Mobile Marketing Strategies are so important?

A recent study showed that more people now access the internet through their mobile devices than through a computer. This means that if your business doesn’t have a mobile-friendly website, you’re missing out on a large segment of the market.

Mobile marketing also allows you to target customers based on their location. You can send them text messages with special offers or coupons, or even advertise your business on billboards and bus stops near their home or workplace.

Mobile marketing is also affordable and easy to use. You can create mobile-friendly ads and websites yourself, or hire a company to do it for you.

According to recent studies, mobile marketing spending is expected to exceed $153 billion by 2021. This is a testament to how important mobile marketing has become in the overall marketing landscape. In fact, recent research shows that as many as 80% of internet users now access the web via their smartphones.

Top 4 Mobile Marketing Strategies

App-Based Marketing

An app is a direct line of communication between your business and your customers.

With over two billion active app users, there’s a good chance your potential customers are using apps to connect with businesses like yours. So it’s important that your business has an app to reach them where they are.

An app provides a direct line of communication between your business and your customers, which means you can send them targeted messages with special offers, notify them about new products or services, and collect feedback from them directly.

In-game mobile marketing

It is so important because it allows you to reach your target demographic while they are engaged in a behaviour that you know they enjoy.

For example, if you are trying to market a new car, it would make sense to do so while people are playing games on their phones. Games require focus and concentration, so people who are playing them are likely to be paying attention to the game and not to anything else around them.

Mobile search ads & image ads

Mobile search ads and image ads are effective marketing tools because they are able to reach customers when they are actively looking for information about a product or service.

Mobile search ads appear at the top of the search results page, which means that they are seen by people who are already interested in what you have to offer. Image ads also attract attention because they are visually appealing, and they can be customized to match your branding.

SMS marketing

It’s a fast, direct way to connect with customers.

With SMS marketing, businesses can quickly send out messages about sales, promotions, and other news. Customers can then easily reply to these messages, providing feedback and helping to create a two-way dialogue between customer and business. This dialogue can help businesses improve their customer service and overall customer experience.

To sum up:

Mobile marketing is important for improving CX because it allows businesses to connect with customers on a more personal level. Through mobile marketing, businesses can send targeted messages to customers based on their interests and needs. This allows businesses to provide customers with the information they need and want, which leads to a better overall customer experience.