SEO Perth

SEO for Startups – A Strategy Proven to Get Results

Are you looking for SEO strategies and SEO for startups? You are not the only one. Statistics show that more than 17% would-be employees made the leap to start their own business in the quarter ended 2021. This is almost 60% more than in the first quarter of 2020. Maybe you were one of these businesses that launched in this time period and is now fully operational. This is a crucial fact. Targeted prospects are those who are interested in your products and services.

SEO Perth

Numerous studies show how frequently consumers use major search engines like Google. Alexa is a website that ranks websites based on popularity and lists Google as the most visited website in the entire world.

SEO is a long-term process. SEO is a long-term endeavor. You might consider hiring an Adwords Management Company if you require immediate results, sales or leads. You can also learn how to manage your Adwords campaigns yourself if you want to save money.

Before we can discuss the SEO that you can do to help your startup, it is important to understand the user.

SEO for Startups – Why People use Google

It is no secret that Google is used by everyone around the globe to search for things. Google is used by many people to search for local services and products. However, Google users are also expanding their use of the service to get reminders, news, weather, and other useful information. Google’s reach continues to grow, so it is impossible to predict what Google users will be using Google for in the future. SEO is crucial for business owners. This is why it’s so important to rank #1 on Google. People who use Google a lot are doing it for very important reasons, which I will briefly discuss below.

  1. Searching for Information – Not all people use Google to search for company products and services. Sometimes you might have a simple question. What distance is the moon from Earth? This query (search term), has nothing to do with an eCommerce store or service-based business. Millions of people use Google to find answers to their daily questions or as a fact checker. Or someone searching for a car. It would be difficult to know if the person was looking for a family car, a race car, or an electric car.
  2. Comparison of Products or Services – While visitors may know that they require a product or a service, others may be looking for the best deal. They may also want to get the best quality product or service. For example, if you want to compare Honda vs. Toyota. It is likely that you would want to compare gas mileage, maintenance cost, and costs with options. You might search for Honda civic gas mileage and honda civic standard prices. The same would be done for the Toyota Corolla.
  3. Inquiring/Buying Products or Services – Finally, some visitors may be willing to purchase services from an eCommerce company or inquire about purchasing products. These people are usually finished with their research and have an immediate need for the product or service. If someone searches emergency plumber near me, it is likely that they are searching for the service. If you can identify that the user is in an emergency, and do your best to convince them to visit your site and have high visibility, you stand a good chance of earning their business. These keywords are the best for a specific industry and have the ideal user intent.

A well-structured campaign will aim to get visitors in the 2nd or 3rd numbers. Every piece of content should only be about the person’s current stage in their journey. For someone just looking for information, it is not a good idea to write a pushy piece.

SEO for Startups Strategy – Website Architecture

SEO is all about structuring your website. Keep in mind that many competitors are trying to do better than you. Your website is your digital shopfront. You need to impress visitors and make a lasting impression from the moment they land on your site or page. If you want to impress customers and offer a great experience, it is essential that you create solid user navigation and architecture.

Your website should be separated by categories. If you’re an emergency restoration company, for example, you might have a page dedicated to Water Damage, Fire Damage, and Mold Remediation. You would do the exact same thing if you were eCommerce. If you sell car parts, for example, you might have a page dedicated to tires, interior parts, engines, and so on.

You should consider how far you can reach if you’re a service-based business. If you’re an emergency restoration company, you might want sub-folders to cover your state and cities. i.e  123restoration.com.au/water-damage/wa/perth. You would concentrate on water damage repair in Perth or any keyword that has the highest search volume for water damage in Perth. This would be repeated for as many cities as you want.

It is important to write original content that helps people in the area. Your website could be damaged if you use the same content or low-quality content. If a city has a higher use of septic tanks, be sure to add that information if it is relevant for your service.

SEO for Startups – The Basics

Make sure that you have Google Analytics and Google Search Console connected.

Conversion tracking is a feature of Google Analytics that allows you to track where your leads and purchases are coming from. Particularly if you spend time on SEO, PPC advertising, social media marketing, and email marketing. Here is a Google guide to getting conversion tracking started.

Google Search Console will ensure that there are no 404 errors. Also, make sure you have an XML sitemap. Make sure everything is properly configured.

SEO for Startups Strategy – Site Speed Optimization / Mobile Friendly

Did you ever visit a website that was so slow that you had to hit the back button? What if you tried calling a company from your smartphone and nothing happened when you clicked on the number?

What is the common factor? You may have left the page you were viewing because of a frustrating incident. Google will not allow you to be in their good graces unless you follow their guidelines. Your website should be fast. You can see what needs improving by heading over to their very own “PageSpeed Insights Tool“. Enter the URL of the page you wish to test for speed and usability. Google’s tool will show you the results. If any optimizations are found, it will tell you. You don’t have to achieve a perfect 100. Even Google’s mobile score isn’t great. Even though the page speed insight report may not be perfect, many sites rank well.

These items will need to be fixed by a website developer who can take care of every detail. If you’re not at 100, don’t worry. Many websites aren’t. You can reach 80 on both mobile and desktop.

An algorithm update has been launched to make mobile friendly websites more user-friendly. Make sure your website or theme is mobile-friendly. This is especially important if you work in a competitive field. Virtually every industry these days is online. Everyone is trying to rank at Page One.

 

SEO for Startups Strategy – Content is Critical

Most likely, you’ve heard the phrase “content is king”. It is an essential element of SEO. It is your #1 goal to be an expert in your area and share that information with potential visitors. Once your website architecture has been established, you should write at least 600 words on that topic.

You will want to head over to SEMrush.com or your favorite keyword research tool to group your keywords by page/product-category/service/etc. You don’t want to go there just to find keywords and stuff them on your page. We want you to search for the most searched search term so that you can use it in your first sentence. Variations in headings and image alt tags are also possible.

Your heart is what you should write. Share industry information that others will pay for. Many prospects will not have the time or the expertise to perform your service. For those who are more skilled, it’s a great service that they will appreciate. More content is better. In many cases, we write more than 1,000 words. You’ve probably read 865 words if you reached this point in our SEO for Startup Strategy.

Don’t be afraid to link to authoritative or reputable sources. You don’t have to link to the competition. Google appreciates it when you share websites that are well-known and allow your readers to learn from these websites.

Show yourself some love! You can link to resources within your organization that will benefit your reader. This is a great way to improve SEO.

Make sure you break down sections into headings. This is done using header tags. These are like chapters that separate ideas. You’ll notice that the headers are specific to SEO for startups. It’s easy to strategize if you know what you should do. You don’t always want to use the largest headings.

Bonus tip: Write one big block of content. Have you ever read 1,000 words with no spacing or line breaks. It’s not something you would want to do. Our job is to make your visitors’ experience enjoyable, no matter how great your content. We provide Content Marketing Services in Perth.

 

The SEO for Startups – Blogging

It is a common theme that blogging is important. It is a very logical question. Answer: The question is simple.

We recommend that you blog about a sub-niche or product of your service or product. You could even choose to focus on one small area of your locality. You can follow the steps in this content section to get your website ranking for long-tail keywords.

This doesn’t guarantee that you will rank first for your main keyword. Google will be more likely to believe you are an expert in your subject if you have more pages. Let me give you an example. What website would you choose to be more authoritative if we owned a shop that modifies cars?

My website is updated every week and contains hundreds of posts about the most recent technology in brakes, aerodynamics and forced induction. Tires, exhaust, weight reduction and other topics.

Concentrate on specific ideas. Write a huge authoritative blog about something that receives less than 10 searches per month. All these posts will eventually increase the strength of your entire site.

SEO for Startups – Off-Page SEO & Link Building

Consider that you and your competitor are both reading this post right now. Let’s say you and your competitor both read this post. Let’s say all other factors are equal (domain age and content, frequency of blog updates, etc.). Who would be better?

Alex, Who has more quality and relevant links? This is correct, Google’s principal patent. The algorithm that Google uses to rank websites is called Page Rank. This number may not be important, but it is still significant that links are important.

Your website should have links to Huffington Post, Forbes, industry websites, authoritative websites within your niche, and frequently blogs about your company.

The goal is to get backlinks from every source on the internet. Caution. Don’t buy software that spits out your links everywhere on the internet. This game has rules. Your lovely domain/brand will be taken to the toilet if you do not follow the above rules. Your website will be subject to a filter or penalty. Be cautious. Anchor text should not be overoptimized. This is anchor text.

You can sign up on Medium.com to write a post. You can refer to the content section above for some guidelines. Always offer value. Write not just for the sake of writing. Your content will be shared more often, which is a plus.

Should You Outsource your SEO for Startup Strategy?

Here’s my plug. Yes! Our team is available for hire! Only if you have the financial means. There are many case studies that show how domain acquisition can lead to national industry dominance in less than two years.

There are many horror stories about websites being penalized for outsourcing to overseas. You don’t have to believe that I’m trying to scare you into hiring me. Google the following: Google Panda update & Google Penguin update. Many companies use archaic techniques.

The bottom line is to ask for current case studies before you hire anyone. Ask for case studies. Ask for current references. Ask about the current ranking of their website. We love educated customers because we don’t have anything to hide and love sharing our successes. If you are ready to be a leader, give us a call. We hope you found this helpful.

SEO Perth

What Type of Industries Rely Heavily on SEO in 2022?

Search engine optimization (SEO) is beneficial to almost every business. Anyone who is actively searching for your product or service is likely to be interested in it. Whatever the case may be, businesses need to ensure that customers can find them when they need them, and SEO helps them do that. When you have a good SEO strategy in place, potential customers can find your business in search engines by searching for relevant terms.

SEO Perth

Search engine optimization is the best strategy for driving long-term results and generating organic search results. Organic traffic, which is generated partly by SEO, accounts for more than 51% of a website’s visitors, according to a study from Bright Edge. At the same time, paid advertising generates only 14% of revenue, and social media accounts for only 5%. A few examples of business that needs SEO are restaurants, attorneys, salons, and many more.  An organization’s content strategy model is heavily influenced by SEO. It’s the only way for someone to visualize your product, service, or offer.

What Industries Need SEO?

Services-related organizations, such as financial advisors, accountants, IT professionals, and financial companies, tend to need SEO services. Clients or customers often thoroughly research these organizations before investing (sometimes even in just a phone call). This gives the consumer an idea of what type of work is being done, the quality of work done, and the company’s level of modernity. For a variety of reasons, the plumbing and remodeling industries require a significant amount of SEO investment. There is a tendency for this industry to focus on local markets. Furthermore, many industries have fierce competition in their local market.

Markets that need SEO

Almost every market or business need SEO nowadays, there are a few examples of markets for which search engine optimization is required:

Businesses that operate online have no choice but to use search engine optimization to draw leads. Unlike brick-and-mortar stores, online stores lack a brick-and-mortar presence to attract local customers, so they can only market their products via inbound and outbound strategies. You should expand your online presence as much as possible if you want people to find your product. SEO is crucial for businesses in these four industries, along with mobile optimization, social media engagement, and user-generated content. A comprehensive SEO campaign exposes companies to long-term customers that can help them get more quality leads.

Additionally, dentists, physicians, and others in the medical industry offer local services that people in their area will search for. People may want to find a local medical practice on a number of occasions, whether they are switching to a new health insurance provider or experiencing symptoms that warrant a visit to a nearby medical expert. Google is likely to be the first place you turn if you are new in town, or if your family physician recently closed. By using local SEO, you can ensure that your business will be found over your competitors.

People seeking new homes, apartments, or condos pay attention to the real estate industry online. From agents to real estate companies, SEO strategies are important to the real estate industry. Local SEO has a particular focus, with people searching for specific cities, towns, and even zip codes that businesses can optimize for. With adequately optimized ads, people can also locate specific types of real estates, such as specific home designs.

It will be important for businesses located in different locations to make each of them easy to find. If local search is included in an SEO campaign, customers will be able to find the right location near them. Businesses can advertise specific deals at certain stores and optimize their local marketing for those, so they can be more successful in attracting the attention of people who are looking for those products or services in those areas.

SEO for the Win:

When it comes to a company’s content strategy model, SEO plays a major role. A visual representation of your product or service is the only way someone, whether they are a potential client or not, can visualize it. A visual representation of your product or service is the only way someone, whether they are a potential client or not, can visualize it. Don’t forget the importance of digital marketing within your own industry when trying to determine which industry needs it the most.

Content Marketing Perth

In-house marketing vs. a content agency: which one to choose?

So, you’ve decided to start a content marketing campaign. Great! But now you need to figure out whether to do it in-house or work with a content marketing agency. Both have their pros and cons, but which one is the best option for your business? Keep reading to find out!

Content Marketing Perth

Pros of in-house content marketing

There are several pros of in-house marketing. First, in-house marketing allows a company to have more control over its messaging and how it is portrayed to the public. Additionally, in-house marketing typically results in lower costs, as the company does not have to pay for outside services. Finally, in-house marketing allows a company to build a team of talented individuals who are familiar with the company’s products and mission.

Cons of in-house content marketing

There are a few potential downsides to in-house content marketing. First, it can be difficult to maintain high-quality standards for content when you’re also responsible for creating it. Additionally, in-house content may not be as visible or credible as content from external sources. Finally, creating and publishing content can take up a lot of time and resources, so in-house teams may need to be careful not to spread themselves too thin.

Pros of hiring Perth content marketing agency

When it comes to content marketing, many businesses choose to go the DIY route. While this can be a cost-effective option in the short term, in the long run, it can be difficult for businesses to maintain a consistent level of high-quality content. This is where hiring a content marketing agency can be extremely beneficial. By outsourcing your content marketing to an experienced and qualified team of professionals, you can rest assured that your content will be of the highest quality and delivered on time and on budget. Some other benefits of working with a content marketing agency include:

  • Brand awareness: A good content marketing strategy will help to increase your brand’s visibility online, resulting in more traffic and leads.
  • Expertise and experience: A good content marketing agency will have a team of experienced professionals who know how to create, distribute, and optimize content for maximum impact. This expertise can be invaluable in helping you achieve your business goals.
  • Increased reach and visibility: By working with an agency, you can tap into their networks and resources to reach a larger audience with your content. This increased visibility can help you attract more customers and grow your business.
  • Greater efficiency and scalability: A good marketing agency will be able to handle the day-to-day tasks of creating and promoting content.

 

Cons of hiring a content marketing agency

There are several things to consider when deciding whether or not to hire a Perth content marketing agency. Here are three of the most important cons to weigh:

 

  • Agency costs can be prohibitive, particularly if you’re working with a smaller business.
  • It can be difficult to find an agency that truly understands your business and its needs.
  • The time commitment required from both you and your team can be significant, and it’s important to make sure everyone is on board with the idea of outsourcing content creation before making the decision.

Closing note:

It depends on your needs and what you’re looking for. An in-house marketing team can be great if you have a lot of resources and are looking for someone to own and manage your content strategy long-term. But if you’re looking for more flexibility or specialised expertise, a content marketing agency can be a better option.

Think about what you need most from your marketing team. If you’re looking for someone to produce a lot of high-quality content quickly, an agency may be the better choice. If you need someone to help with branding or strategic planning, an in-house team may be a better fit. Ultimately, the best answer depends on your unique situation and goals.

 

 

Why You Need SEO

Today, 94% of consumers & businesses search the Internet before buying a new product or service. They submit their keywords to search and get a list of relevant websites in return. People tend to visit websites that are at the top of the list because they appear to be more relevant to their search. Most find your competitors at the top of the list. Study shows that if your website is not at the top of this list, you never reach your customers online.

If you ever wonder why your competitors’ rank is better than yours, then know it’s because of a marketing technique called SEO. SEO means Search Engine Optimization.

This technique helps your site rank higher than the millions of other sites in response to certain keywords when searched. The search engine system collects information about every page on the web and can help people find exactly what they are looking for. When your page gets higher rankings it helps more people to find you. To get higher rankings your website must have all the ingredients the search engines are looking for.

This is where SEO can help. SEO looks for text, contents, links, page titles, and other pieces of relevant information contained in the HTML code of your website. This way when someone searches for books, the search engine will narrow the results to show the pages that contain the word searched for. To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without SEO your site will never be found online by your customers. In today’s competitive world you need solid SEO techniques to get your site to the top of the search results.

SEO-vs-Other-Online-Marketing-Strategies-3

SEO vs Other Online Marketing Strategies

PPC

PPC is another popular online marketing technique that can drive traffic to your site, but when it comes to long-term effects, SEO is at a considerable advantage. An SEO campaign can be stopped, but its benefits do not immediately come to a halt. Traffic will still be driven your way over a period of time after the campaign has stopped. On the other hand, PPC, when stopped, instantaneously stops the direction of traffic to your site as well. SEO is also way cheaper than PPC yet higher in returns.

Social Media

Social media marketing is good, but its reach is rather limited. The only Internet users who can be targeted by this technique are those who are engaged in social media, leaving out those who are not but could be potential customers. With SEO, people themselves look for what they want, and it is up to you, the online businessman, to use the best SEO techniques to get the chance to shine. Social media is free, but unless it is a part of a whole functioning SEO strategy, it could be a waste of time.

Email Marketing

Email marketing is good for keeping existing customers, but a great deal of effort is required when seeking out new customers, not to mention the additional cost that goes with collecting prospects and qualifying them based on their profiles and the possibility that they will become customers. This entails not only extra money and effort but also time. With the tight competition among online businesses, time is always of the essence when it comes to capturing a certain market. With SEO, time is naturally on your side.

SEO vs Traditional Marketing Strategies

There are two main reasons why SEO does better marketing than old, traditional strategies.

 

  1. The Internet is where customers are.
    • Newspapers: A study shows, newspapers are now generally read by people 50 and above, which is a declining percentage of the total population. This means newspaper ads are likely to touch only a handful of a business’ potential market if there is potential in this handful at all. With search engine marketing, there is an endless market that can be targeted using specific techniques.
    • Radio: Radio can reach more people over a given time than newspapers, but it is very difficult to target potential customers. Although it is possible to place ads on stations with a radio format that targets the same market, this medium has also been gradually replaced by newer music technologies such as the iPod, MP3 players, and even the Internet.
    • TV: TV is a more potent medium compared to the radio and newspaper, but advertisers have also started shifting their ads to their websites where they can present as much information as they need their audience to know. It is also easier to target potential customers on the Internet using proven SEO techniques.
  2. Search engine marketing is cost-efficient.
    • Newspapers: 
      • Yearly ads: $60,000 – $150,000 depending on size
      • Yearly SEO: $12,000 – $36,000
    • Radio:
      • 30-second timeslot : $500 – $2000
      • Monthly SEO: $1,000 – $3,000
    • TV:
      • 30-second timeslot : $200,000 +
      • Yearly SEO: $12,000 – $36,0000
  3. Search engines are SOUGHT by potential customers.
    • Radio and tv may be always accessible, but people do not necessarily listen to the radio or watch TV to know about products they may be interested in.
    • Newspapers are sought but rarely for their ads.
    • SEARCH ENGINES ARE SOUGHT when customers want to BUY SOMETHING.

This works for 75% of all search engine uses.

Common-Mistakes-in-SEO

Common Mistakes in SEO

You are wondering which part of the Search Engine Optimization (SEO) activities you failed. After all the efforts and the investments that you had put into it, success is still nowhere to be found. Surely, you committed mistakes – but where? Which part? Try to review the items below so you can understand:

1. You used the wrong keywords. – You did not do your homework. Before you used those keywords, you should have researched for the most searched keywords and keyword phrases over the Internet and in the industry you belong to. Sometimes, simplicity in words is also the key.

How to make it right: Do your research. Look for an efficient keyword suggestion tool.

2. You did not use tags. – You did not pay attention to the title tag. You left it empty. You did not use Alt tags in your images. You had no description meta tag. Your only focus was on the keywords. But you did not realize that they were the best places for your keywords because search engines crawl there frequently.

How to make it right: Write a 200-character content summary for the description meta tag. Give a page title for the title tag. Make it different from the title of the article. If it has not reached 60 characters, including the name of your company. Likewise, insert text in the Alt tags for images so you can maximize the crawling possibilities of search engines in the pages of your website.

3. You did not make the effort to educate yourself constantly. – Several months after you successfully started your SEO campaign, you were surprised by the unfortunate news that your site traffic has suddenly dropped. One of your competitors that used to be the poor third dramatically improved its site and took on the first place. You could not think of any possible reason. You did not make any changes in your effective approach so how come this happened? Where were you all these months? Google and other search engines made a few changes to update how the spiders should crawl, read and index a web page and you did not know? That is where you committed a mistake – you did not change anything.

How to make it right: Do not be too comfortable in your place. Search engine ranking algorithms change with time. What you know as the truth now may be a lie tomorrow. What may be the best SEO strategy today may only be good after several days. This is why it is very important that you continuously educate yourself about SEO.

4. You did not place keywords in your URL. – You are stuck in using dynamic links.

Online Marketing vs Traditional Marketing

Today’s society is composed of consumers from different generations. Companies, small businesses, and corporations have the job of figuring out how best to market to them. Before the world wide web was introduced to society, traditional marketing was the norm. At this point in time, Madison Avenue was ground zero for pretty much all advertising. They utilised radio, television, traditional mail, billboards, and all of the marketing tools that were in play at that point in time. Currently, most of these marketing methods are still in operation, but there is a new kid on the block, that goes by the name of online marketing.

The explosion and growth of the computer age opened up the field, as far as marketing methodologies are concerned. Online marketing encompasses a conglomerate of marketing divisions, which include email marketing, direct marketing, mailing list, text marketing, and many more categories. Springing up from these different categories are businesses that provide services to enable the whole operation to run.

When one references the term online vs traditional marketing, there is often an intertwining of both divisions. Currently, they have integrated into some cases but not others. The speed of the internet, fax machine, and smartphone have taken online marketing to a whole new level of operating. Extreme speed has been interjected into the marketing puzzle, and with this factor time is money. Online marketing has accelerated things, utilising new technology and inventions.

Below is a list of some items that have had an impact on online marketing.

 

1. Traditional Marketing Is Still With Us:

This form of marketing has been around a long time and accepted by the masses for generations. Even though electronic or digital marketing is used by the majority, there are individuals who still utilise snail mail, flyers, sponsorships, and plain old telemarketing. They are happy using just the simple things of life.

 

2. The Power of The Website:

Just as you can’t play baseball without a ball and a bat, it is impossible for a serious player to enter the online marketing arena without a website. Simply to play properly, you need a search engine optimised your website, in order to get listed and ranked in categories for people to find you through keyword usage. The website is your stadium and now you need customers to fill it up and purchase.

 

3. Reaching The people:

You can reach people in a number of ways, but the key is to keep them coming back for whatever your product is. The power broker in the internet age is the email mailing list. There are numerous ways to acquire them, like renting from list brokers, building your own, or even swapping them. The bottom line goal is to get people on the list to buy whatever you are selling.

 

4. The Internet Industrial Complex:

Back in the 1950’s President Eisenhower made the statement (Be Aware of The Military Industrial Complex). By this statement, he was trying to bring attention to the interest groups and lobbyist who wanted to make a living off of them. By the same token, the internet has evolved and become corrupted in many ways.Everyone who utilises the internet is not honest marketing people. Just as Eisenhower knew that there were those individuals who were intent on using the military for evil, there is the same element in a different form trying to use the internet for evil.

 

5. The College and University Impact:

As the industrial age of the computer started to expand, colleges and universities saw an opportunity to train the people who would be controlling the industry. Computer science has become a mega billion dollar series of courses, and one of the direct avenues to online marketing.

 

6. From Local To Global Markets:

The world wide web has made it possible to transform local business and corporations to global entities. Electronic money moves at the speed of light from bank to bank and country to country. What used to be regional markets are worldwide markets instantly.

 

7. Online Marketing Security:

In order to survive as a company doing business online, It is imperative to hire a company that protects your assets. There are hackers, saboteurs, and other companies that are disreputable and would like nothing better than to see a solid company falling by the side of the success road, so they can gain from it.

 

8. The 98% – 2% Ratio:

This may come as a surprise to many individuals who are trying to start up a presence on the internet, where they can make money. Only around 2% succeed and the other 98% fund the 2% with their losses. Most people hide this fact, as a face-saving motive and continue to repeat the same mistakes over and over. The truly educated in online marketing have a real chance to succeed.

 

9. Rewards of Marketing:

Even though there are a lot of pitfalls in this industry, it provides the opportunity for individual independence, freedom of thought, control of your time, and just plain more control over your life.

 

10. Lessons To Be Learned:

First off educate yourself for whatever it is that you are trying to do. Next, seek advice from experts who have knowledge. Finally, never do anything half way because there is too much competition out there.

As society continues to evolve in the marketplace, invent things, and refine ways of doing business, Online vs Traditional Marketing may take on new names, forms, and business capacities. There was an ancient philosopher who made the statement (All Things Are In Motion). Taking into account the rapid pace that all marketing has advanced over the last one hundred years, I get the meaning of his statement.

7 Internet Marketing Mistakes on Your Website

If you want to get the best out of your website that you invested so much effort and time to build, you should be ready to tackle the challenging practice of website marketing. It is an essential practice and, therefore, as you enhance your web marketing skills, watch out for the following common mistakes.

 

Mistake #1. Following your guts in decision making

It is clear that website designing and marketing is a challenging process. Throughout the process, you will have to make critical decisions that will determine the success of your website- decisions ranging from the words you choose in promoting the new products to the colours you select to highlight important features on your website. The worst mistake you can do is to make these critical decisions based on your “gut feeling” other than using concrete data when conducting internet marketing for your website.
Installing the “Google Analytics” program will help you with generating the important data that you need and ensure you pay attention to the details. Some of the data from this program include informing you of your most popular pages and the traffic sources that produce the highest conversions. Use of this information is more effective in guiding your decisions than simply guessing on the changes that will highly impact your website.

 

Mistake #2. Avoiding Split Testing Your Promotions

One of the effective ways of using data in making decisions is split testing- which is the process of comparing the various elements of the sites and conclusively identifying the effective version.
Take an example where you are launching a promotion and you have two banners one reading “Buy Now and Get Free Shipping” while the other reads “Buy Now And Get 20% Off” and you want to know which will attract more clicks through your advertisement. By the use of a split test program, you can run the two against each other and identify the one your clients will respond more to than the other instead of doing guesswork.
Using the data collected from your test program can be beneficial in your current and future promotions, but if you use your gut feeling, you will miss out on great opportunities.

 

Mistake #3. Despising The Long Term Goals Importance

Set up long-term, measurable goals once you start using split testing software and Google Analytics in generating the needed web data that helps in making the right decisions concerning the wide changes on the site.
Suppose you intend to make more sales from your website. It is a great start, but how will you be able to quantify this? What is the number of sales you intend to make by the end of the year? Which are the particular traffic sources that you would want to account for the sales? What is the set profit margin that you hope to achieve?
By realising what you desire to accomplish, you will be in a better position to direct your actions towards your goals. The simple decision of deciding to “increase sales” is not enough and convincing, but if you talk of increasing sales by 50% from Facebook traffic in the next six months, you better have an effective strategy to lead you towards your objectives, as well as leaving benchmarks that will help you measure your progress and keep you on track.

 

Mistake #4. Avoiding Appropriate Keywords

Several websites are built up without a single thought of the appropriate keywords they are targeting. The advantages of using appropriate keywords include free potential traffic and your page gets enough optimization and high rankings in the search engine results pages, benefits that sites with inappropriate keywords don’t get to enjoy.
How does the right keyword appear? The results you get vary based on the particular effort you are using to ensure to get your site ranked and the business scope that you are dealing with. An important thing to note is that no matter how great your website is, you will not get it to be ranked well in Google by using common phrases like “make money online” or “lose weight” without employing some great effort on it.
Use of less competitive phrases that are locally oriented (for instance, “best Web Designers in Perth”) or long-tail key phrases (i.e. “get the best website in Perth”) are more likely to result in better rankings.

 

Mistake #5. Not Optimising Your Pages

After a careful selection of the keywords to target, you need to optimise your pages so as to enable Google and other search engines to understand. Below are some of the steps you should follow:

  • Integration of the target keywords into headline tag, meta tags, and the body content
  • Your page URL to contain your keyword
  • Use of target keywords as anchor texts by building backlinks to the site

 

Mistake #6. Ignoring Your Social presence

Your level of social activities on the networking sites can be used to your advantage. In the past, the various social sites represented a platform to deliver you marketing messages to prospective customers, but it is now known that the “social shares” that your website has can increase your ranking.
Based on the statements made by Google and Bing, social media plays an active role in enhancing the engine search results by providing preferences based on the number of times a content is shared on the social sites or the authority of the author.
Based on the launching of Google+ which impacted heavily on the social injections, it is clear that your social presence is more important than ever and invest in maintaining your presence in some of the top social media sites.

 

Mistake #7. Expecting Immediate Results

Your website may be good and has all the correct information and even may appear better than your competitors, but that is not a guarantee that traffic will come flowing once you open it.
You should be aware that building internet traffic takes time. The search engines, on the other hand, need to index your content, and your prospective clients will take time to identify your site and choose it as a better alternative than others.
Don’t despair if only your website receives a couple of visits, but also don’t relax either. You need to market it heavily and after some intensive promoting, you will have the traffic that you always wanted flowing in non-stop.

6 Effective Tips for On a Budget Internet Marketing

You don’t have to spend all you have just to market your business online. Many are times when most business people decide to spend all their savings to market their business, an effort that never bears fruits. All this is caused by a poor marketing strategy. Below are the six effective tips you should consider if you want to experience good results with Internet marketing.

1. A clearly defined audience is the key to a lucrative marketing strategy. It is important to first establish your market before you spend anything on marketing. One mistake most people do is putting their trust in an expensive market research firm. You will be in a better position to identify your own market because it’s only you who has the knowledge of your product.

2. It is important to first understand why you want to go for Internet marketing. Whether you want to increase revenue or awareness. As much as you will you have multiple goals, it is always important to follow them up. Perth Web Agency will help you keep track of all the marketing efforts you employ. With our analytic tools, we are able to make your dream business come true.

3. It is now time to plan your budget appropriately now that you have your target market and your goals already set. Internet marketing is convenient because it can make things happen even on a tight budget. You can decide on the valuable outlets for your product and emphasise on them.

4. There are other people doing the same thing as you. It is important to be different so that you can step up among your competitors. Your brand needs to be id notable. However, this will begin with a first-rate website. This is why you need Internet Marketing Perth experts. What our Perth-based Web Design Company does is not only build an aesthetically attractive website but will also make sure the website is easy to navigate through and mobile-friendly.

5. It gives great pleasure to have your page appear on the first page of the search engine. If the keywords are used appropriately, backlinking and SEO rules adhered to, not forgetting Meta Tag titles and descriptions, your content will achieve higher rankings.

6. Your brand identity can also be boosted by social media. All your audience need is persuasive information that will make them take action. You can do this by sharing your content with friends on social sites as long as all your materials match your brand.