SEO for Startups – A Strategy Proven to Get Results

Are you looking for SEO strategies and SEO for startups? You are not the only one. Statistics show that more than 17% would-be employees made the leap to start their own business in the quarter ended 2021. This is almost 60% more than in the first quarter of 2020. Maybe you were one of these businesses that launched in this time period and is now fully operational. This is a crucial fact. Targeted prospects are those who are interested in your products and services.

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Numerous studies show how frequently consumers use major search engines like Google. Alexa is a website that ranks websites based on popularity and lists Google as the most visited website in the entire world.

SEO is a long-term process. SEO is a long-term endeavor. You might consider hiring an Adwords Management Company if you require immediate results, sales or leads. You can also learn how to manage your Adwords campaigns yourself if you want to save money.

Before we can discuss the SEO that you can do to help your startup, it is important to understand the user.

SEO for Startups – Why People use Google

It is no secret that Google is used by everyone around the globe to search for things. Google is used by many people to search for local services and products. However, Google users are also expanding their use of the service to get reminders, news, weather, and other useful information. Google’s reach continues to grow, so it is impossible to predict what Google users will be using Google for in the future. SEO is crucial for business owners. This is why it’s so important to rank #1 on Google. People who use Google a lot are doing it for very important reasons, which I will briefly discuss below.

  1. Searching for Information – Not all people use Google to search for company products and services. Sometimes you might have a simple question. What distance is the moon from Earth? This query (search term), has nothing to do with an eCommerce store or service-based business. Millions of people use Google to find answers to their daily questions or as a fact checker. Or someone searching for a car. It would be difficult to know if the person was looking for a family car, a race car, or an electric car.
  2. Comparison of Products or Services – While visitors may know that they require a product or a service, others may be looking for the best deal. They may also want to get the best quality product or service. For example, if you want to compare Honda vs. Toyota. It is likely that you would want to compare gas mileage, maintenance cost, and costs with options. You might search for Honda civic gas mileage and honda civic standard prices. The same would be done for the Toyota Corolla.
  3. Inquiring/Buying Products or Services – Finally, some visitors may be willing to purchase services from an eCommerce company or inquire about purchasing products. These people are usually finished with their research and have an immediate need for the product or service. If someone searches emergency plumber near me, it is likely that they are searching for the service. If you can identify that the user is in an emergency, and do your best to convince them to visit your site and have high visibility, you stand a good chance of earning their business. These keywords are the best for a specific industry and have the ideal user intent.

A well-structured campaign will aim to get visitors in the 2nd or 3rd numbers. Every piece of content should only be about the person’s current stage in their journey. For someone just looking for information, it is not a good idea to write a pushy piece.

SEO for Startups Strategy – Website Architecture

SEO is all about structuring your website. Keep in mind that many competitors are trying to do better than you. Your website is your digital shopfront. You need to impress visitors and make a lasting impression from the moment they land on your site or page. If you want to impress customers and offer a great experience, it is essential that you create solid user navigation and architecture.

Your website should be separated by categories. If you’re an emergency restoration company, for example, you might have a page dedicated to Water Damage, Fire Damage, and Mold Remediation. You would do the exact same thing if you were eCommerce. If you sell car parts, for example, you might have a page dedicated to tires, interior parts, engines, and so on.

You should consider how far you can reach if you’re a service-based business. If you’re an emergency restoration company, you might want sub-folders to cover your state and cities. i.e  123restoration.com.au/water-damage/wa/perth. You would concentrate on water damage repair in Perth or any keyword that has the highest search volume for water damage in Perth. This would be repeated for as many cities as you want.

It is important to write original content that helps people in the area. Your website could be damaged if you use the same content or low-quality content. If a city has a higher use of septic tanks, be sure to add that information if it is relevant for your service.

SEO for Startups – The Basics

Make sure that you have Google Analytics and Google Search Console connected.

Conversion tracking is a feature of Google Analytics that allows you to track where your leads and purchases are coming from. Particularly if you spend time on SEO, PPC advertising, social media marketing, and email marketing. Here is a Google guide to getting conversion tracking started.

Google Search Console will ensure that there are no 404 errors. Also, make sure you have an XML sitemap. Make sure everything is properly configured.

SEO for Startups Strategy – Site Speed Optimization / Mobile Friendly

Did you ever visit a website that was so slow that you had to hit the back button? What if you tried calling a company from your smartphone and nothing happened when you clicked on the number?

What is the common factor? You may have left the page you were viewing because of a frustrating incident. Google will not allow you to be in their good graces unless you follow their guidelines. Your website should be fast. You can see what needs improving by heading over to their very own “PageSpeed Insights Tool“. Enter the URL of the page you wish to test for speed and usability. Google’s tool will show you the results. If any optimizations are found, it will tell you. You don’t have to achieve a perfect 100. Even Google’s mobile score isn’t great. Even though the page speed insight report may not be perfect, many sites rank well.

These items will need to be fixed by a website developer who can take care of every detail. If you’re not at 100, don’t worry. Many websites aren’t. You can reach 80 on both mobile and desktop.

An algorithm update has been launched to make mobile friendly websites more user-friendly. Make sure your website or theme is mobile-friendly. This is especially important if you work in a competitive field. Virtually every industry these days is online. Everyone is trying to rank at Page One.

 

SEO for Startups Strategy – Content is Critical

Most likely, you’ve heard the phrase “content is king”. It is an essential element of SEO. It is your #1 goal to be an expert in your area and share that information with potential visitors. Once your website architecture has been established, you should write at least 600 words on that topic.

You will want to head over to SEMrush.com or your favorite keyword research tool to group your keywords by page/product-category/service/etc. You don’t want to go there just to find keywords and stuff them on your page. We want you to search for the most searched search term so that you can use it in your first sentence. Variations in headings and image alt tags are also possible.

Your heart is what you should write. Share industry information that others will pay for. Many prospects will not have the time or the expertise to perform your service. For those who are more skilled, it’s a great service that they will appreciate. More content is better. In many cases, we write more than 1,000 words. You’ve probably read 865 words if you reached this point in our SEO for Startup Strategy.

Don’t be afraid to link to authoritative or reputable sources. You don’t have to link to the competition. Google appreciates it when you share websites that are well-known and allow your readers to learn from these websites.

Show yourself some love! You can link to resources within your organization that will benefit your reader. This is a great way to improve SEO.

Make sure you break down sections into headings. This is done using header tags. These are like chapters that separate ideas. You’ll notice that the headers are specific to SEO for startups. It’s easy to strategize if you know what you should do. You don’t always want to use the largest headings.

Bonus tip: Write one big block of content. Have you ever read 1,000 words with no spacing or line breaks. It’s not something you would want to do. Our job is to make your visitors’ experience enjoyable, no matter how great your content. We provide Content Marketing Services in Perth.

 

The SEO for Startups – Blogging

It is a common theme that blogging is important. It is a very logical question. Answer: The question is simple.

We recommend that you blog about a sub-niche or product of your service or product. You could even choose to focus on one small area of your locality. You can follow the steps in this content section to get your website ranking for long-tail keywords.

This doesn’t guarantee that you will rank first for your main keyword. Google will be more likely to believe you are an expert in your subject if you have more pages. Let me give you an example. What website would you choose to be more authoritative if we owned a shop that modifies cars?

My website is updated every week and contains hundreds of posts about the most recent technology in brakes, aerodynamics and forced induction. Tires, exhaust, weight reduction and other topics.

Concentrate on specific ideas. Write a huge authoritative blog about something that receives less than 10 searches per month. All these posts will eventually increase the strength of your entire site.

SEO for Startups – Off-Page SEO & Link Building

Consider that you and your competitor are both reading this post right now. Let’s say you and your competitor both read this post. Let’s say all other factors are equal (domain age and content, frequency of blog updates, etc.). Who would be better?

Alex, Who has more quality and relevant links? This is correct, Google’s principal patent. The algorithm that Google uses to rank websites is called Page Rank. This number may not be important, but it is still significant that links are important.

Your website should have links to Huffington Post, Forbes, industry websites, authoritative websites within your niche, and frequently blogs about your company.

The goal is to get backlinks from every source on the internet. Caution. Don’t buy software that spits out your links everywhere on the internet. This game has rules. Your lovely domain/brand will be taken to the toilet if you do not follow the above rules. Your website will be subject to a filter or penalty. Be cautious. Anchor text should not be overoptimized. This is anchor text.

You can sign up on Medium.com to write a post. You can refer to the content section above for some guidelines. Always offer value. Write not just for the sake of writing. Your content will be shared more often, which is a plus.

Should You Outsource your SEO for Startup Strategy?

Here’s my plug. Yes! Our team is available for hire! Only if you have the financial means. There are many case studies that show how domain acquisition can lead to national industry dominance in less than two years.

There are many horror stories about websites being penalized for outsourcing to overseas. You don’t have to believe that I’m trying to scare you into hiring me. Google the following: Google Panda update & Google Penguin update. Many companies use archaic techniques.

The bottom line is to ask for current case studies before you hire anyone. Ask for case studies. Ask for current references. Ask about the current ranking of their website. We love educated customers because we don’t have anything to hide and love sharing our successes. If you are ready to be a leader, give us a call. We hope you found this helpful.

What Type of Industries Rely Heavily on SEO in 2022?

Search engine optimization (SEO) is beneficial to almost every business. Anyone who is actively searching for your product or service is likely to be interested in it. Whatever the case may be, businesses need to ensure that customers can find them when they need them, and SEO helps them do that. When you have a good SEO strategy in place, potential customers can find your business in search engines by searching for relevant terms.

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Search engine optimization is the best strategy for driving long-term results and generating organic search results. Organic traffic, which is generated partly by SEO, accounts for more than 51% of a website’s visitors, according to a study from Bright Edge. At the same time, paid advertising generates only 14% of revenue, and social media accounts for only 5%. A few examples of business that needs SEO are restaurants, attorneys, salons, and many more.  An organization’s content strategy model is heavily influenced by SEO. It’s the only way for someone to visualize your product, service, or offer.

What Industries Need SEO?

Services-related organizations, such as financial advisors, accountants, IT professionals, and financial companies, tend to need SEO services. Clients or customers often thoroughly research these organizations before investing (sometimes even in just a phone call). This gives the consumer an idea of what type of work is being done, the quality of work done, and the company’s level of modernity. For a variety of reasons, the plumbing and remodeling industries require a significant amount of SEO investment. There is a tendency for this industry to focus on local markets. Furthermore, many industries have fierce competition in their local market.

Markets that need SEO

Almost every market or business need SEO nowadays, there are a few examples of markets for which search engine optimization is required:

Businesses that operate online have no choice but to use search engine optimization to draw leads. Unlike brick-and-mortar stores, online stores lack a brick-and-mortar presence to attract local customers, so they can only market their products via inbound and outbound strategies. You should expand your online presence as much as possible if you want people to find your product. SEO is crucial for businesses in these four industries, along with mobile optimization, social media engagement, and user-generated content. A comprehensive SEO campaign exposes companies to long-term customers that can help them get more quality leads.

Additionally, dentists, physicians, and others in the medical industry offer local services that people in their area will search for. People may want to find a local medical practice on a number of occasions, whether they are switching to a new health insurance provider or experiencing symptoms that warrant a visit to a nearby medical expert. Google is likely to be the first place you turn if you are new in town, or if your family physician recently closed. By using local SEO, you can ensure that your business will be found over your competitors.

People seeking new homes, apartments, or condos pay attention to the real estate industry online. From agents to real estate companies, SEO strategies are important to the real estate industry. Local SEO has a particular focus, with people searching for specific cities, towns, and even zip codes that businesses can optimize for. With adequately optimized ads, people can also locate specific types of real estates, such as specific home designs.

It will be important for businesses located in different locations to make each of them easy to find. If local search is included in an SEO campaign, customers will be able to find the right location near them. Businesses can advertise specific deals at certain stores and optimize their local marketing for those, so they can be more successful in attracting the attention of people who are looking for those products or services in those areas.

SEO for the Win:

When it comes to a company’s content strategy model, SEO plays a major role. A visual representation of your product or service is the only way someone, whether they are a potential client or not, can visualize it. A visual representation of your product or service is the only way someone, whether they are a potential client or not, can visualize it. Don’t forget the importance of digital marketing within your own industry when trying to determine which industry needs it the most.

In-house marketing vs. a content agency: which one to choose?

So, you’ve decided to start a content marketing campaign. Great! But now you need to figure out whether to do it in-house or work with a content marketing agency. Both have their pros and cons, but which one is the best option for your business? Keep reading to find out!

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Pros of in-house content marketing

There are several pros of in-house marketing. First, in-house marketing allows a company to have more control over its messaging and how it is portrayed to the public. Additionally, in-house marketing typically results in lower costs, as the company does not have to pay for outside services. Finally, in-house marketing allows a company to build a team of talented individuals who are familiar with the company’s products and mission.

Cons of in-house content marketing

There are a few potential downsides to in-house content marketing. First, it can be difficult to maintain high-quality standards for content when you’re also responsible for creating it. Additionally, in-house content may not be as visible or credible as content from external sources. Finally, creating and publishing content can take up a lot of time and resources, so in-house teams may need to be careful not to spread themselves too thin.

Pros of hiring Perth content marketing agency

When it comes to content marketing, many businesses choose to go the DIY route. While this can be a cost-effective option in the short term, in the long run, it can be difficult for businesses to maintain a consistent level of high-quality content. This is where hiring a content marketing agency can be extremely beneficial. By outsourcing your content marketing to an experienced and qualified team of professionals, you can rest assured that your content will be of the highest quality and delivered on time and on budget. Some other benefits of working with a content marketing agency include:

  • Brand awareness: A good content marketing strategy will help to increase your brand’s visibility online, resulting in more traffic and leads.
  • Expertise and experience: A good content marketing agency will have a team of experienced professionals who know how to create, distribute, and optimize content for maximum impact. This expertise can be invaluable in helping you achieve your business goals.
  • Increased reach and visibility: By working with an agency, you can tap into their networks and resources to reach a larger audience with your content. This increased visibility can help you attract more customers and grow your business.
  • Greater efficiency and scalability: A good marketing agency will be able to handle the day-to-day tasks of creating and promoting content.

 

Cons of hiring a content marketing agency

There are several things to consider when deciding whether or not to hire a Perth content marketing agency. Here are three of the most important cons to weigh:

 

  • Agency costs can be prohibitive, particularly if you’re working with a smaller business.
  • It can be difficult to find an agency that truly understands your business and its needs.
  • The time commitment required from both you and your team can be significant, and it’s important to make sure everyone is on board with the idea of outsourcing content creation before making the decision.

Closing note:

It depends on your needs and what you’re looking for. An in-house marketing team can be great if you have a lot of resources and are looking for someone to own and manage your content strategy long-term. But if you’re looking for more flexibility or specialised expertise, a content marketing agency can be a better option.

Think about what you need most from your marketing team. If you’re looking for someone to produce a lot of high-quality content quickly, an agency may be the better choice. If you need someone to help with branding or strategic planning, an in-house team may be a better fit. Ultimately, the best answer depends on your unique situation and goals.

 

 

Why You Need SEO

Today, 94% of consumers & businesses search the Internet before buying a new product or service. They submit their keywords to search and get a list of relevant websites in return. People tend to visit websites that are at the top of the list because they appear to be more relevant to their search. Most find your competitors at the top of the list. Study shows that if your website is not at the top of this list, you never reach your customers online.

If you ever wonder why your competitors’ rank is better than yours, then know it’s because of a marketing technique called SEO. SEO means Search Engine Optimization.

This technique helps your site rank higher than the millions of other sites in response to certain keywords when searched. The search engine system collects information about every page on the web and can help people find exactly what they are looking for. When your page gets higher rankings it helps more people to find you. To get higher rankings your website must have all the ingredients the search engines are looking for.

This is where SEO can help. SEO looks for text, contents, links, page titles, and other pieces of relevant information contained in the HTML code of your website. This way when someone searches for books, the search engine will narrow the results to show the pages that contain the word searched for. To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without SEO your site will never be found online by your customers. In today’s competitive world you need solid SEO techniques to get your site to the top of the search results.

SEO vs Other Online Marketing Strategies

PPC

PPC is another popular online marketing technique that can drive traffic to your site, but when it comes to long-term effects, SEO is at a considerable advantage. An SEO campaign can be stopped, but its benefits do not immediately come to a halt. Traffic will still be driven your way over a period of time after the campaign has stopped. On the other hand, PPC, when stopped, instantaneously stops the direction of traffic to your site as well. SEO is also way cheaper than PPC yet higher in returns.

Social Media

Social media marketing is good, but its reach is rather limited. The only Internet users who can be targeted by this technique are those who are engaged in social media, leaving out those who are not but could be potential customers. With SEO, people themselves look for what they want, and it is up to you, the online businessman, to use the best SEO techniques to get the chance to shine. Social media is free, but unless it is a part of a whole functioning SEO strategy, it could be a waste of time.

Email Marketing

Email marketing is good for keeping existing customers, but a great deal of effort is required when seeking out new customers, not to mention the additional cost that goes with collecting prospects and qualifying them based on their profiles and the possibility that they will become customers. This entails not only extra money and effort but also time. With the tight competition among online businesses, time is always of the essence when it comes to capturing a certain market. With SEO, time is naturally on your side.

SEO vs Traditional Marketing Strategies

There are two main reasons why SEO does better marketing than old, traditional strategies.

 

  1. The Internet is where customers are.
    • Newspapers: A study shows, newspapers are now generally read by people 50 and above, which is a declining percentage of the total population. This means newspaper ads are likely to touch only a handful of a business’ potential market if there is potential in this handful at all. With search engine marketing, there is an endless market that can be targeted using specific techniques.
    • Radio: Radio can reach more people over a given time than newspapers, but it is very difficult to target potential customers. Although it is possible to place ads on stations with a radio format that targets the same market, this medium has also been gradually replaced by newer music technologies such as the iPod, MP3 players, and even the Internet.
    • TV: TV is a more potent medium compared to the radio and newspaper, but advertisers have also started shifting their ads to their websites where they can present as much information as they need their audience to know. It is also easier to target potential customers on the Internet using proven SEO techniques.
  2. Search engine marketing is cost-efficient.
    • Newspapers: 
      • Yearly ads: $60,000 – $150,000 depending on size
      • Yearly SEO: $12,000 – $36,000
    • Radio:
      • 30-second timeslot : $500 – $2000
      • Monthly SEO: $1,000 – $3,000
    • TV:
      • 30-second timeslot : $200,000 +
      • Yearly SEO: $12,000 – $36,0000
  3. Search engines are SOUGHT by potential customers.
    • Radio and tv may be always accessible, but people do not necessarily listen to the radio or watch TV to know about products they may be interested in.
    • Newspapers are sought but rarely for their ads.
    • SEARCH ENGINES ARE SOUGHT when customers want to BUY SOMETHING.

This works for 75% of all search engine uses.

Common Mistakes in SEO

You are wondering which part of the Search Engine Optimization (SEO) activities you failed. After all the efforts and the investments that you had put into it, success is still nowhere to be found. Surely, you committed mistakes – but where? Which part? Try to review the items below so you can understand:

1. You used the wrong keywords. – You did not do your homework. Before you used those keywords, you should have researched for the most searched keywords and keyword phrases over the Internet and in the industry you belong to. Sometimes, simplicity in words is also the key.

How to make it right: Do your research. Look for an efficient keyword suggestion tool.

2. You did not use tags. – You did not pay attention to the title tag. You left it empty. You did not use Alt tags in your images. You had no description meta tag. Your only focus was on the keywords. But you did not realize that they were the best places for your keywords because search engines crawl there frequently.

How to make it right: Write a 200-character content summary for the description meta tag. Give a page title for the title tag. Make it different from the title of the article. If it has not reached 60 characters, including the name of your company. Likewise, insert text in the Alt tags for images so you can maximize the crawling possibilities of search engines in the pages of your website.

3. You did not make the effort to educate yourself constantly. – Several months after you successfully started your SEO campaign, you were surprised by the unfortunate news that your site traffic has suddenly dropped. One of your competitors that used to be the poor third dramatically improved its site and took on the first place. You could not think of any possible reason. You did not make any changes in your effective approach so how come this happened? Where were you all these months? Google and other search engines made a few changes to update how the spiders should crawl, read and index a web page and you did not know? That is where you committed a mistake – you did not change anything.

How to make it right: Do not be too comfortable in your place. Search engine ranking algorithms change with time. What you know as the truth now may be a lie tomorrow. What may be the best SEO strategy today may only be good after several days. This is why it is very important that you continuously educate yourself about SEO.

4. You did not place keywords in your URL. – You are stuck in using dynamic links.