You have many things to do when you are building your business or your online presence.
SEO is an aspect of your online presence that cannot be ignored.
You can do things that will help you rank higher in search engine results pages (SERPs), but you are never done with SEO.
We will discuss why an ongoing SEO service is essential to your company’s success, how SEO can never be “done”, and what you can do to ensure that you remain at the top of search results for the long-term.
What is SEO? Why is it so important?SEO stands for Search engine optimization. Organic SEO allows your website to appear at the top of major search engines such as Google and Bing. What makes it so important to be at the top of the search results? According to Forbes 75% of search engines users don’t scroll past the first page. You may also think that purchasing paid ads will completely solve this problem. User Centric reports that 70% to 80% of users disregard paid ads and opt for organic search results. What does this all mean for your business and you? This means that SEO is an essential tool to drive web traffic to your website (read: potential clients). Although it may seem like an easy task, this is actually a part of your marketing that requires constant monitoring and adjustment. SEO is an investment in your business and will help ensure your website performs as well as possible. It is important to keep it in good shape by constant analysis and adjustments. You might find that one page is performing poorly compared to others. You can also use ongoing SEO services to help you plan how to increase engagement on that particular page, rather than letting it sit on the site.
Can I Remain at the Top of Google Forever?The short answer is NO! Particularly if you don’t work continuously on SEO. It’s like going to the gym for a year. You get in great shape. You stop exercising. Slowly, you’ll lose the muscle that you have worked so hard to build up and you’ll gain the weight back. SEO works in the same way. SEO is a process that requires effort. You’ll see results if you put in the work. You’ll lose your ranking if you stop working at it. SEO professionals can be a great asset to your business. They can also perform a range of SEO activities and analyze your analytics to see what is bringing in traffic and conversions, and what could bring you more. Two main reasons SEO is an ongoing marketing activity are:
- The Marketplace evolves: The market is never static. Your competitors are constantly changing their strategies. Your SEO should be based on keywords created at the time of creation. If you don’t review it for years, you may eventually see your competitors outranking yours. You can make the right adjustments to stay ahead by monitoring your analytics.
- Search Engine Algorithms are changing: Even casual users of search engines such as Google know that they constantly look for ways to improve the user experience. Search Engine Journal reports that Google updates its algorithms between 500 and 600 times a year. Although most of these changes are minor in nature, some can have a significant impact on search results. Any SEO work that was once successful might not be possible after a change in the algorithm. It is important to monitor any changes in your website’s success rate in order to keep it moving in the right direction.