Why Promote Your Business Online

Business trends are changing rapidly, making it impossible for market players to survive when they don’t adapt.  Part of this evolution is the trend towards online sales and marketing. There are about 1.5 billion Internet users worldwide, and 85% of this number represents how many people actually buy online.  When business competition is tough in the offline world, there is nothing that makes sense more than spending considerable time online where a nearly infinite market awaits a tapping.

Online marketing is a way of promoting a business using the Internet as opposed to more conventional marketing which makes use of TV, radio, and print.  As any successful online entrepreneur would claim, advertising on the Internet offers a great advantage to businesses that no other medium can offer.   In fact, there is not one or two but a myriad of benefits that taking a shop online can bring, the following being the top five:

1. Focus

With Internet advertising, a businessman can target potential customers and promote his business only to this specific market. For example, those who sell a variety of consumer products can advertise on Yahoo and other portals, while those who are marketing products under a specific niche can find sites and promote such niche products there.

2. Cost-effective

The average cost of producing a television commercial is  $350000, and that’s excluding money paid for airtime.  With Internet marketing, a businessman only has to buy online ad space, create banners, etc.  Even if all online marketing avenues were to be explored, the cost would still not come near what it would take to advertise in traditional media.

3.  Scientific

With online promotions, a businessman can keep track of how many views his ads have earned, or how many times his ads have been viewed and followed up with a purchase.

Read more on Green SEO Perth.

Why Promote Your Business Online

2 Essential Tools for a Comprehensive Website SEO Test

Strong SEO is one of the most important goals in digital advertising. Strong SEO is the ability to rank your content in search engines, which ultimately converts traffic into customers.

To achieve this goal, there are many components to SEO. This multi-part process takes time and resources.

A complete website SEO audit is one sure-fire way to ensure your site follows white-hat SEO best practices and ranks well in search results.

This post will review 2 tools that help you test your website’s SEO in 2 important ways.

2 Tools to Conduct a Comprehensive Website SEO Testing

SEO generally includes two categories:

  • Technical refers to your website’s back-end elements that allow search engine crawlers easy access to, understand, index, and rank your content.
  • Content refers to your website’s creative content (texts, images, videos) and how it has been optimised for keywords and user experience. Also called “on-page SEO”.

Note: Off-page optimization (i.e. Link building is another important part of SEO success, but it takes time and outreach. These two categories are essential for strong SEO. They should be the main focus of SEO beginners who just started.

SEO stands for “Search Engine Optimisation”

SEO or Search Engine Optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine ie. Google, Bing, etc.

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

If you’d like to understand better how this works the following 3-minute video will explain things easily.