Digital Marketing Agencies in Perth, How to choose the right one?

Digital marketing agencies in Perth offer services such as content marketing, SEO, Local SEO, email marketing, social media marketing, PPC ads management, website designing, mobile marketing etc. There are many reasons why you might want to hire an agency. Here are some of the most important ones:

  • They can help you create a website for your company and write content for it.
  • They can help you design and implement social media and other marketing campaigns that give you actionable insights into what your customers really want.
  • They can develop and implement customer engagement strategies that will keep your customers coming back for more.
SEO Perth - Zeta SEO
  • They can also help you track and analyse customer data to get a better understanding of who your customers are and what they want from your product or service.

Things to consider before hiring a Perth SEO agency

Before hiring a Perth SEO agency, you need to consider what your business goals are. What do you want the digital marketing agency to do for you?

#1. Size of the company

You also need to consider the size of your company and your budget. How many people do you have on your team? What is your budget for marketing services?

#2. Expertise

Another thing to consider is the agency’s experience. How long has the agency been in business? What kind of clients does it work with? What types of projects has it done in the past?

#3. Reputation in the market

You should also read reviews from previous clients. What did they like about working with the agency? What didn’t they like? Would they recommend the agency to others?

How Do I Know Which Digital Marketing Services Perth I Need?

When looking for digital marketing agencies in Perth, it’s important to check their experience and qualifications. This will ensure that you’re working with a team that has the skills and knowledge necessary to create a successful customer experience strategy.

Experience is key when it comes to marketing agencies. They need to have a proven track record of delivering positive results for their clients. Qualifications are also important, as they indicate that the agency is up-to-date on the latest trends and technologies in marketing.

Make sure to ask the agency about their past projects and what type of methodology they use when designing marketing campaigns. Doing your homework upfront will help you make the best decision for your business.

How to work with a digital marketing agency?

It’s not easy. You need to be prepared to invest in your marketing operations and you need to be able to articulate what you want from the relationship.

It’s important to find an agency that understands your business and is aligned with your values. The agency should also have a proven track record of delivering results. You should expect the agency to ask a lot of questions and do their homework before they make any recommendations.

The best way to start is by scheduling a meeting so the agency can learn more about your business and understand your goals for the relationship.
Why is checking their prices important?
It’s important to check prices before hiring a Perth SEO agency because you may be able to get a better deal if you shop around.

It’s also important to make sure you’re getting the best value for your money. Marketing agencies can charge a lot of money, so it’s important to make sure you’re getting what you’re paying for.

Finally, it’s important to remember that not all agencies are created equal. Some agencies are more expensive than others, but they may not be worth the extra money. So always do your research before making a purchase!

To sum up:

We’ve seen how customer experience is deeply integrated into marketing and sales, but what about the actual digital marketing agencies in Perth you choose to work with? It should be easy for your customers to find, responsive when they reach out, and knowledgeable in all aspects of digital strategy.

Think strategically about your business and what you hope to achieve with a marketing agency. With the right team, you can drive great customer experiences that will turn into more loyal customers. What are some other considerations that go into choosing a great marketing team?

Why You Need SEO

Today, 94% of consumers & businesses search the Internet before buying a new product or service. They submit their keywords to search and get a list of relevant websites in return. People tend to visit websites that are at the top of the list because they appear to be more relevant to their search. Most find your competitors at the top of the list. Study shows that if your website is not at the top of this list, you never reach your customers online.

If you ever wonder why your competitors’ rank is better than yours, then know it’s because of a marketing technique called SEO. SEO means Search Engine Optimization.

This technique helps your site rank higher than the millions of other sites in response to certain keywords when searched. The search engine system collects information about every page on the web and can help people find exactly what they are looking for. When your page gets higher rankings it helps more people to find you. To get higher rankings your website must have all the ingredients the search engines are looking for.

This is where SEO can help. SEO looks for text, contents, links, page titles, and other pieces of relevant information contained in the HTML code of your website. This way when someone searches for books, the search engine will narrow the results to show the pages that contain the word searched for. To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without SEO your site will never be found online by your customers. In today’s competitive world you need solid SEO techniques to get your site to the top of the search results.

SEO vs Other Online Marketing Strategies

PPC

PPC is another popular online marketing technique that can drive traffic to your site, but when it comes to long-term effects, SEO is at a considerable advantage. An SEO campaign can be stopped, but its benefits do not immediately come to a halt. Traffic will still be driven your way over a period of time after the campaign has stopped. On the other hand, PPC, when stopped, instantaneously stops the direction of traffic to your site as well. SEO is also way cheaper than PPC yet higher in returns.

Social Media

Social media marketing is good, but its reach is rather limited. The only Internet users who can be targeted by this technique are those who are engaged in social media, leaving out those who are not but could be potential customers. With SEO, people themselves look for what they want, and it is up to you, the online businessman, to use the best SEO techniques to get the chance to shine. Social media is free, but unless it is a part of a whole functioning SEO strategy, it could be a waste of time.

Email Marketing

Email marketing is good for keeping existing customers, but a great deal of effort is required when seeking out new customers, not to mention the additional cost that goes with collecting prospects and qualifying them based on their profiles and the possibility that they will become customers. This entails not only extra money and effort but also time. With the tight competition among online businesses, time is always of the essence when it comes to capturing a certain market. With SEO, time is naturally on your side.

SEO vs Traditional Marketing Strategies

There are two main reasons why SEO does better marketing than old, traditional strategies.

 

  1. The Internet is where customers are.
    • Newspapers: A study shows, newspapers are now generally read by people 50 and above, which is a declining percentage of the total population. This means newspaper ads are likely to touch only a handful of a business’ potential market if there is potential in this handful at all. With search engine marketing, there is an endless market that can be targeted using specific techniques.
    • Radio: Radio can reach more people over a given time than newspapers, but it is very difficult to target potential customers. Although it is possible to place ads on stations with a radio format that targets the same market, this medium has also been gradually replaced by newer music technologies such as the iPod, MP3 players, and even the Internet.
    • TV: TV is a more potent medium compared to the radio and newspaper, but advertisers have also started shifting their ads to their websites where they can present as much information as they need their audience to know. It is also easier to target potential customers on the Internet using proven SEO techniques.
  2. Search engine marketing is cost-efficient.
    • Newspapers: 
      • Yearly ads: $60,000 – $150,000 depending on size
      • Yearly SEO: $12,000 – $36,000
    • Radio:
      • 30-second timeslot : $500 – $2000
      • Monthly SEO: $1,000 – $3,000
    • TV:
      • 30-second timeslot : $200,000 +
      • Yearly SEO: $12,000 – $36,0000
  3. Search engines are SOUGHT by potential customers.
    • Radio and tv may be always accessible, but people do not necessarily listen to the radio or watch TV to know about products they may be interested in.
    • Newspapers are sought but rarely for their ads.
    • SEARCH ENGINES ARE SOUGHT when customers want to BUY SOMETHING.

This works for 75% of all search engine uses.

Common Mistakes in SEO

You are wondering which part of the Search Engine Optimization (SEO) activities you failed. After all the efforts and the investments that you had put into it, success is still nowhere to be found. Surely, you committed mistakes – but where? Which part? Try to review the items below so you can understand:

1. You used the wrong keywords. – You did not do your homework. Before you used those keywords, you should have researched for the most searched keywords and keyword phrases over the Internet and in the industry you belong to. Sometimes, simplicity in words is also the key.

How to make it right: Do your research. Look for an efficient keyword suggestion tool.

2. You did not use tags. – You did not pay attention to the title tag. You left it empty. You did not use Alt tags in your images. You had no description meta tag. Your only focus was on the keywords. But you did not realize that they were the best places for your keywords because search engines crawl there frequently.

How to make it right: Write a 200-character content summary for the description meta tag. Give a page title for the title tag. Make it different from the title of the article. If it has not reached 60 characters, including the name of your company. Likewise, insert text in the Alt tags for images so you can maximize the crawling possibilities of search engines in the pages of your website.

3. You did not make the effort to educate yourself constantly. – Several months after you successfully started your SEO campaign, you were surprised by the unfortunate news that your site traffic has suddenly dropped. One of your competitors that used to be the poor third dramatically improved its site and took on the first place. You could not think of any possible reason. You did not make any changes in your effective approach so how come this happened? Where were you all these months? Google and other search engines made a few changes to update how the spiders should crawl, read and index a web page and you did not know? That is where you committed a mistake – you did not change anything.

How to make it right: Do not be too comfortable in your place. Search engine ranking algorithms change with time. What you know as the truth now may be a lie tomorrow. What may be the best SEO strategy today may only be good after several days. This is why it is very important that you continuously educate yourself about SEO.

4. You did not place keywords in your URL. – You are stuck in using dynamic links.

Optimizing Your URLs

As you progress on your Search Engine Optimization (SEO) campaign, you stumbled upon several issues pertaining to URL optimization. Suddenly, you asked yourself: “Why do I need to optimize URLs?” The answer lies on this sample:
www.dgdhomerepairservice.com/service.php?id=1234&color=6&size=8&session=678
This is a dynamic URL. Search engines can read this. They know that this link directs them to a specific web page. However, they do not like this. So more often than not, this URL will not be indexed. What about the users? Certainly, they will not understand this. This does not make any sense to them; hence, they may not click this URL and you lose your chance to increase Internet hits.

What if they see this static link instead?
www.dgdhomerepairservice.com/why-call-for-a-home-repair-service
If an Internet user is concerned about his home and has not made up his mind whether to call for a home repair service or do it on his own, he may type this phrase in the browser: Why is home repair service better than doing it on my own? Search engine robots will then start to crawl. If they find your URL, which has the keyword phrase “home repair service” matches the inquiry of the user, they will definitely index it. If you are so fortunate, this link will land you on the first page of search results all because it bears the appropriate keyword or keyword phrase. This is because search engines crave for relevance and uniqueness in links.
Reading all these, you surely realize the importance of optimizing your URLs and you think you are all set to do it? Not yet. You still have to learn more.

Long vs. Short URLs

There is no rule that prevents you from creating long URLs. However, it is a waste of time. It will also create negative impact to your SEO drive. The longer words you write on your URLs, the more possibility of you decreasing the value of your links to search engines. Long URLs also affect click-through rates and weaken their ranking power in search result pages.

Dashes vs. Underscores

If you want Google and other search engines read your URL word per word, use dashes instead of underscores. If you use dashes for the static link above, they will read it as this: why call for a home repair service. You are likely

 

Basic SEO Terminologies

 

For you to be able to understand the whole aspect of Search Engine Optimization (SEO), you have to learn first the basic terminologies used by SEO experts, web developers, and others. Here are some of them:

1. SEO

Okay, you know that it stands for Search Engine Optimization. But do you have any idea what this term refers to? To simply explain: SEO relates to the performance of activities that will help design your website according to the ‘preference’ of search engines so they can easily crawl, understand and index your website.

2. Keyword

A keyword can be a word or a set of words that you or your writer will use in the title and body of your content, page title, description, and others. This is to enable search engines to easily find the relevance of your website to users’ queries and to allow users to understand the subject of your content so they can readily choose your site among those listed on the search engine results page.

3. SERP

SERP or Search Engine Results Page refers to the listing of websites that search engines believe to carry information that is relevant to users’ queries. Each of these sites contains keywords or keyword phrases that match the words and phrases typed by the users in the browser. Depending on how long the list of websites the search engines find to be appropriate to the query, SERP is often divided into multiple pages.

4. Backlinks

These are hyperlinks that direct readers to your website when clicked. They are also called incoming links and inbound links.

5. Internal links

These are links that are spread over the pages of your website. These links direct your visitors to other pages on your site.

6. PageRank

PageRank is how search engines see the importance of your site.

7. Anchor Text

It is the visible text for a link. Through this, visitors have the idea that the page where they will be directed will contain the information that refers to the anchor text.

8. Bounce Rate

This refers to the number of visitors who go to your website but leave immediately after realizing that the link or the URL does not direct them to the information they need.

9. Index

The word index is both used as a noun and verb in SEO. As a noun, it sorts of function as a dictionary where search engines check the keywords, keyword phrases, and related sites. As a verb, it means the act of search engines to crawl and store the web page address .

4 Steps to Attract More Local Clients through SEO

You are wrong if you think that the Internet cannot help you market your local flooring business. Remember, even you are not familiar with every shop in your city. This goes the same for other people in your area. How do you think they find the products and services they need? It is through the Internet. Hence, you will need to ensure your web presence so your local market can find you. If you have no ideas how to read the four steps below:

Step 1: Build your website.

It is possible that you are among the few business owners in your neighborhood (or state) who have not realized until now that you do need a website for your business. Well, you have to wake up. If you want to reach more local customers and improve your sales, it is necessary that you build a company website. It will serve as your virtual door, where visitors enter your home and leave as buyers.

Hire a web developer to do this for you. Make sure that he knows about Search Engine Optimization (SEO) – the use of Alt tag, description meta tag, title tag, heading tags, anchor text, backlinks, and others. Do not hire just anybody that comes your way. SEO can help you improve your search engine ranking and increase your traffic. Likewise, do not forget to instruct him to place the name and address of your enterprise on each web page. In this way, search engines may be able to pick your site and may give you a good ranking in local searches.

Step 2: Hire an SEO writer.

Do not make the mistake of writing articles for your website yourself (unless you are a writer by profession before you started your business). This is because you have to ensure the high quality of your content, which enables search engines to find you easily. But to make sure that the SEO writer you will hire can give you higher rankings in local searches, ask him or her to include keywords specific to your city. For instance, instead of just saying, “DGD Flooring, Inc. offers the cheapest flooring products”, include this in your keyword phrase: “in Berkeley”.

Step 3: Get people to write reviews about your business.

Invite your present customers to write reviews about your business. Get as many people as you can. Give them also a list of where they can post reviews, either on your own website or in other search directories like Google Places where they are allowed to do so. In this way, when prospective clients come across your business online, these reviews can build their interest and inquire about your products.

Step 4: Be in the local search listing.

Local business and local search directories are mushrooming on the Internet.

What Is Off Page Optimization?

Off-page SEO is search engine optimization, which involves promoting your site outside of the website. On-site optimization refers to work you do on the website you promote, such as adding keywords-optimized images and content. Off-site optimization focuses on linking to other websites. This online marketing technique is based on link-building. Link building involves linking your website with other websites to improve your chances of being found by Google, Yahoo, or other search engines.

Although it sounds simple, you can link your site to other websites and let this trick do its magic. Not at all. Because not all links are positive for your site, search engines may not view them all positively. This means that you should be cautious when building links. If you link to a site that is not registered well with Google or the company, it could defeat the purpose for off-site optimization.

Here are four things to remember when selecting sites to link to:

  1. Relevance – A link to a popular website will not be deemed relevant if it does not refer to something you are doing based on your own website. You should also check to see if the site links to sites of low quality or irrelevant.
  2. Traffic – It is important to think about the market that visits the site you are linking to. This will determine the market you wish to attract to your site. You can link to the site of a well-known fashion designer if you sell clothes for little girls, but it may not be the right market.
  3. Page Rank – Naturally, you want to link to sites with a high page rank. The more favor a site does for yours, the higher its rank in the SERP’s.
  4. Links – It is a good idea to link to sites that have a lot of other links. This can create a domino effect for your site.

Offsite SEO

Link-building is the core of off-site optimization. Links count as votes for your site. Linking with authoritative sites or websites that are well-known online is a good idea. These links are valued by search engines and used to determine how high you should be ranked. If you have authority websites linking to you, it means you have quality content. These authority sites allowed you to link back to them. Search engines will believe you have more quality links than your competitors, so you should aim for a higher page rank.

Why Do People Search Online?

If you are an Internet marketer, you have to know how customers behave when they are online. More importantly, you have to identify why they are online. It is also necessary that you find an answer to this question: What are the purposes behind the endless searches over the Internet? All the possible responses that you can gather can help you improve your website according to their preferences. This is to be able to attend to their needs, capture their interest, and most especially, increase traffic.

The types of searches people make are generally divided into four: informational, comparative, direct, and transactional.

Informational – The very purpose that people go online is to look for information. The queries are so huge in range but the Internet is able to give them what they necessitate – from local weather, directions, place to eat, where to go for vacation, house for sale to latest fashion trends. It is the number one reason why people are always connected, you should then guarantee that your website is rich in information, or else, they will ignore you or leave your site after only five seconds.

Comparative – Users are wiser now. They do not believe what is said on television, in papers, and even on the Internet. They search for ‘truth’ themselves. They try to compare products or services before making a decision on which one to purchase. They weigh all the sets of information they have gathered carefully and identify which one can best provide their needs. They also read reviews, where individuals like them post comparisons and share their experiences with the item or service they bought. At this point, their focus is not to buy but to uncover the ‘truth’.

For this reason, it is very important that you do not only make your website, loaded with information. You should also make certain that you are giving them the truth. You have to guarantee the high quality of the products or services that you market. One lie is all it takes to lose customers. Either you give them what is affordable or you offer them a better deal. It will likewise help if you will include testimonials and reviews on your site.

Direct – In this type of search, users already know what they need. It is just that they are not sure about the website address of the products or services that they look for. If your company is the one that they search for, this means that you have succeeded in your marketing efforts because they are directly searching for you. So do not lose this ‘once-in-a-lifetime’ chance. Your site should carry the information that they expect to see. It should also be appealing to make a good impression. More importantly, your content must be persuasive enough to convince them to buy. You see, after all, your SEO and marketing works, it is time for your website to do its essential task.

Transactional – They are ready to buy. Make sure that you have a call to action on the web page where they reach this decision…

 

Things to Consider Before Optimizing Your URLs

As you progress on your Search Engine Optimization (SEO) campaign, you stumbled upon several issues pertaining to URL optimization. Suddenly, you asked yourself: “Why do I need to optimize URLs?” The answer lies on this sample:
www.dgdhomerepairservice.com/service.php?id=1234&color=6&size=8&session=678
This is a dynamic URL. Search engines can read this. They know that this link directs them to a specific web page. However, they do not like this. So more often than not, this URL will not be indexed. What about the users? Certainly, they will not understand this. This does not make any sense to them; hence, they may not click this URL and you lose your chance to increase Internet hits.

What if they see this static link instead?
www.dgdhomerepairservice.com/why-call-for-a-home-repair-service
If an Internet user is concerned about his home and has not made up his mind whether to call for a home repair service or do it on his own, he may type this phrase in the browser: Why is home repair service better than doing it on my own? Search engine robots will then start to crawl. If they find your URL, which has the keyword phrase “home repair service” matches the inquiry of the user, they will definitely index it. If you are so fortunate, this link will land you on the first page of search results all because it bears the appropriate keyword or keyword phrase. This is because search engines crave for relevance and uniqueness in links.
Reading all these, you surely realise the importance of optimizing your URLs and you think you are all set to do it? Not yet. You still have to learn more.

Long vs. Short URLs

There is no rule that prevents you from creating long URLs. However, it is a waste of time. It will also create negative impact to your SEO drive. The longer words you write on your URLs, the more possibility of you decreasing the value of your links to search engines. Long URLs also affect click-through rates and weaken their ranking power in search result pages.

Dashes vs. Underscores

If you want Google and other search engines read your URL word per word, use dashes instead of underscores. If you use dashes for the static link above, they will read it as this: why call for a home repair service. You are likely to be indexed. If you use underscores, they will look at it like this: whycallforahomerepairservice. You lose your chance then to be included in the list of search results.

Keyword Restriction vs. Keyword Stuffing

It is a known fact that to optimize URLs, keywords must still be visible…

Read more on Green SEO Perth.

Things to Consider Before Optimizing Your URLs