SEO for Startups – A Strategy Proven to Get Results

Are you looking for SEO strategies and SEO for startups? You are not the only one. Statistics show that more than 17% would-be employees made the leap to start their own business in the quarter ended 2021. This is almost 60% more than in the first quarter of 2020. Maybe you were one of these businesses that launched in this time period and is now fully operational. This is a crucial fact. Targeted prospects are those who are interested in your products and services.

SEO Perth

Numerous studies show how frequently consumers use major search engines like Google. Alexa is a website that ranks websites based on popularity and lists Google as the most visited website in the entire world.

SEO is a long-term process. SEO is a long-term endeavor. You might consider hiring an Adwords Management Company if you require immediate results, sales or leads. You can also learn how to manage your Adwords campaigns yourself if you want to save money.

Before we can discuss the SEO that you can do to help your startup, it is important to understand the user.

SEO for Startups – Why People use Google

It is no secret that Google is used by everyone around the globe to search for things. Google is used by many people to search for local services and products. However, Google users are also expanding their use of the service to get reminders, news, weather, and other useful information. Google’s reach continues to grow, so it is impossible to predict what Google users will be using Google for in the future. SEO is crucial for business owners. This is why it’s so important to rank #1 on Google. People who use Google a lot are doing it for very important reasons, which I will briefly discuss below.

  1. Searching for Information – Not all people use Google to search for company products and services. Sometimes you might have a simple question. What distance is the moon from Earth? This query (search term), has nothing to do with an eCommerce store or service-based business. Millions of people use Google to find answers to their daily questions or as a fact checker. Or someone searching for a car. It would be difficult to know if the person was looking for a family car, a race car, or an electric car.
  2. Comparison of Products or Services – While visitors may know that they require a product or a service, others may be looking for the best deal. They may also want to get the best quality product or service. For example, if you want to compare Honda vs. Toyota. It is likely that you would want to compare gas mileage, maintenance cost, and costs with options. You might search for Honda civic gas mileage and honda civic standard prices. The same would be done for the Toyota Corolla.
  3. Inquiring/Buying Products or Services – Finally, some visitors may be willing to purchase services from an eCommerce company or inquire about purchasing products. These people are usually finished with their research and have an immediate need for the product or service. If someone searches emergency plumber near me, it is likely that they are searching for the service. If you can identify that the user is in an emergency, and do your best to convince them to visit your site and have high visibility, you stand a good chance of earning their business. These keywords are the best for a specific industry and have the ideal user intent.

A well-structured campaign will aim to get visitors in the 2nd or 3rd numbers. Every piece of content should only be about the person’s current stage in their journey. For someone just looking for information, it is not a good idea to write a pushy piece.

SEO for Startups Strategy – Website Architecture

SEO is all about structuring your website. Keep in mind that many competitors are trying to do better than you. Your website is your digital shopfront. You need to impress visitors and make a lasting impression from the moment they land on your site or page. If you want to impress customers and offer a great experience, it is essential that you create solid user navigation and architecture.

Your website should be separated by categories. If you’re an emergency restoration company, for example, you might have a page dedicated to Water Damage, Fire Damage, and Mold Remediation. You would do the exact same thing if you were eCommerce. If you sell car parts, for example, you might have a page dedicated to tires, interior parts, engines, and so on.

You should consider how far you can reach if you’re a service-based business. If you’re an emergency restoration company, you might want sub-folders to cover your state and cities. i.e  123restoration.com.au/water-damage/wa/perth. You would concentrate on water damage repair in Perth or any keyword that has the highest search volume for water damage in Perth. This would be repeated for as many cities as you want.

It is important to write original content that helps people in the area. Your website could be damaged if you use the same content or low-quality content. If a city has a higher use of septic tanks, be sure to add that information if it is relevant for your service.

SEO for Startups – The Basics

Make sure that you have Google Analytics and Google Search Console connected.

Conversion tracking is a feature of Google Analytics that allows you to track where your leads and purchases are coming from. Particularly if you spend time on SEO, PPC advertising, social media marketing, and email marketing. Here is a Google guide to getting conversion tracking started.

Google Search Console will ensure that there are no 404 errors. Also, make sure you have an XML sitemap. Make sure everything is properly configured.

SEO for Startups Strategy – Site Speed Optimization / Mobile Friendly

Did you ever visit a website that was so slow that you had to hit the back button? What if you tried calling a company from your smartphone and nothing happened when you clicked on the number?

What is the common factor? You may have left the page you were viewing because of a frustrating incident. Google will not allow you to be in their good graces unless you follow their guidelines. Your website should be fast. You can see what needs improving by heading over to their very own “PageSpeed Insights Tool“. Enter the URL of the page you wish to test for speed and usability. Google’s tool will show you the results. If any optimizations are found, it will tell you. You don’t have to achieve a perfect 100. Even Google’s mobile score isn’t great. Even though the page speed insight report may not be perfect, many sites rank well.

These items will need to be fixed by a website developer who can take care of every detail. If you’re not at 100, don’t worry. Many websites aren’t. You can reach 80 on both mobile and desktop.

An algorithm update has been launched to make mobile friendly websites more user-friendly. Make sure your website or theme is mobile-friendly. This is especially important if you work in a competitive field. Virtually every industry these days is online. Everyone is trying to rank at Page One.

 

SEO for Startups Strategy – Content is Critical

Most likely, you’ve heard the phrase “content is king”. It is an essential element of SEO. It is your #1 goal to be an expert in your area and share that information with potential visitors. Once your website architecture has been established, you should write at least 600 words on that topic.

You will want to head over to SEMrush.com or your favorite keyword research tool to group your keywords by page/product-category/service/etc. You don’t want to go there just to find keywords and stuff them on your page. We want you to search for the most searched search term so that you can use it in your first sentence. Variations in headings and image alt tags are also possible.

Your heart is what you should write. Share industry information that others will pay for. Many prospects will not have the time or the expertise to perform your service. For those who are more skilled, it’s a great service that they will appreciate. More content is better. In many cases, we write more than 1,000 words. You’ve probably read 865 words if you reached this point in our SEO for Startup Strategy.

Don’t be afraid to link to authoritative or reputable sources. You don’t have to link to the competition. Google appreciates it when you share websites that are well-known and allow your readers to learn from these websites.

Show yourself some love! You can link to resources within your organization that will benefit your reader. This is a great way to improve SEO.

Make sure you break down sections into headings. This is done using header tags. These are like chapters that separate ideas. You’ll notice that the headers are specific to SEO for startups. It’s easy to strategize if you know what you should do. You don’t always want to use the largest headings.

Bonus tip: Write one big block of content. Have you ever read 1,000 words with no spacing or line breaks. It’s not something you would want to do. Our job is to make your visitors’ experience enjoyable, no matter how great your content. We provide Content Marketing Services in Perth.

 

The SEO for Startups – Blogging

It is a common theme that blogging is important. It is a very logical question. Answer: The question is simple.

We recommend that you blog about a sub-niche or product of your service or product. You could even choose to focus on one small area of your locality. You can follow the steps in this content section to get your website ranking for long-tail keywords.

This doesn’t guarantee that you will rank first for your main keyword. Google will be more likely to believe you are an expert in your subject if you have more pages. Let me give you an example. What website would you choose to be more authoritative if we owned a shop that modifies cars?

My website is updated every week and contains hundreds of posts about the most recent technology in brakes, aerodynamics and forced induction. Tires, exhaust, weight reduction and other topics.

Concentrate on specific ideas. Write a huge authoritative blog about something that receives less than 10 searches per month. All these posts will eventually increase the strength of your entire site.

SEO for Startups – Off-Page SEO & Link Building

Consider that you and your competitor are both reading this post right now. Let’s say you and your competitor both read this post. Let’s say all other factors are equal (domain age and content, frequency of blog updates, etc.). Who would be better?

Alex, Who has more quality and relevant links? This is correct, Google’s principal patent. The algorithm that Google uses to rank websites is called Page Rank. This number may not be important, but it is still significant that links are important.

Your website should have links to Huffington Post, Forbes, industry websites, authoritative websites within your niche, and frequently blogs about your company.

The goal is to get backlinks from every source on the internet. Caution. Don’t buy software that spits out your links everywhere on the internet. This game has rules. Your lovely domain/brand will be taken to the toilet if you do not follow the above rules. Your website will be subject to a filter or penalty. Be cautious. Anchor text should not be overoptimized. This is anchor text.

You can sign up on Medium.com to write a post. You can refer to the content section above for some guidelines. Always offer value. Write not just for the sake of writing. Your content will be shared more often, which is a plus.

Should You Outsource your SEO for Startup Strategy?

Here’s my plug. Yes! Our team is available for hire! Only if you have the financial means. There are many case studies that show how domain acquisition can lead to national industry dominance in less than two years.

There are many horror stories about websites being penalized for outsourcing to overseas. You don’t have to believe that I’m trying to scare you into hiring me. Google the following: Google Panda update & Google Penguin update. Many companies use archaic techniques.

The bottom line is to ask for current case studies before you hire anyone. Ask for case studies. Ask for current references. Ask about the current ranking of their website. We love educated customers because we don’t have anything to hide and love sharing our successes. If you are ready to be a leader, give us a call. We hope you found this helpful.

5 Reasons Why You Should Invest in a Custom Website

Custom web design is the process of designing a website specifically for your individual or business needs. A custom web designer will take your specific requirements into account and create a unique website that meets your needs and looks great too!

Website Design Perth
There are a few things you need to consider when doing a custom web design in Perth. First, you need to come up with a good design and layout that will showcase your products or services in the best light possible. You also need to make sure that your website is easy to navigate, so users can find what they’re looking for quickly and easily. If you’re not familiar with web design or coding, you may want to hire a professional web designer to help you create a custom website that meets your needs and expectations.

Why do you need a custom website for your business?

A custom web design will also be more visually appealing and professional-looking than a template-based site. Here are some of the advantages of having a custom web design:

Custom websites are expandable

When a website is designed from scratch, the designer takes into account all of the potential needs of the client. That way, the site can grow and change as the client’s business does. An expandable website design allows for easy additions and changes, keeping your site looking fresh and up-to-date. It also ensures that your website functions at its best, providing a great user experience for your visitors.

It can be maintained for years

It takes into account your unique brand, your mission and vision, and the needs of your customers. A custom web design in Perth is also designed to be responsive, so it will look great and function flawlessly on all devices – from desktop computers to smartphones and tablets. And since it’s built using the latest web design technologies, it will be up-to-date with the latest trends and will remain to look modern for years to come.

It comes with multiple features

The main advantage of custom web design is that it gives you features that are not available with pre-made templates. With a custom design, you can create a website that is unique and tailored to your specific needs and requirements. You can choose the layout, the fonts, the colours, and the features that you want, and you can make changes as often as you like. Pre-made templates are limited in terms of design options and customization options, and they often don’t include all the features that you need. They are also less flexible – if you want to change the layout or add new functionality, you may need to hire a web developer to make the changes for you.

It gives you more ROI

There are many reasons why custom web design can give you a higher return on investment (ROI). First and foremost, custom web design is more efficient and effective than using templates or pre-made designs. A custom design is created specifically for your business, taking into account your unique needs and goals. This means that you’re not paying for features or functions that you don’t need, and your website will be much more effective in helping you achieve your marketing and sales objectives.

Custom web designs can’t be copied easily

It’s hard to copy custom web design because it’s unique and tailored specifically for a customer’s needs. A custom web design is not just a template that can be easily replicated; it’s a reflection of the customer’s brand and their unique messaging. It takes time and effort to create a custom web design that accurately reflects the customer’s brand and their specific needs. And since each website is different, it would be impossible to simply replicate a custom design from one site onto another.

To sum up:

You need to make sure that your website is responsive and looks good on all devices, from desktop computers to smartphones and tablets. In order to create an effective website, you need a Perth web design company that understands the customer’s business and who can translate their vision into a reality. So if you’re looking for a custom web design that can grow with your business, contact our Perth web design company today!

How to improve your email marketing campaigns?

Email marketing is the process of sending commercial messages, typically to a group of people, using email. It usually involves sending a batch of emails to a large number of recipients. The purpose of email marketing is to promote a product or service or to increase customer loyalty.

Email Marketing Perth
Email marketing can be done through several methods some of them are:
  • Sending out regular newsletters
  • Sending out special offers
  • Creating an email drip campaign
  • Running a contest or giveaway

What is the importance of email marketing?

Email marketing is one of the most efficient ways to reach out to customers and keep them updated on new products, services, or upcoming events. Email marketing allows businesses to target a specific audience with tailored messages, increasing the likelihood that customers will respond positively. Additionally, email marketing has a high return on investment compared to other forms of advertising. Email marketing remains one of the most effective methods for boosting sales and building customer loyalty. By keeping customers informed and engaged with your business through regular email communications, you can increase customer satisfaction and encourage repeat business.

How can you improve your email marketing?

Good IP reputation: The first step is to make sure you have a good IP reputation. This means sending a high volume of emails from a dedicated IP address, and ensuring that all of your emails are compliant with the CAN-SPAM Act. The second step is to improve the deliverability of your email content. This means making sure your emails are properly formatted, and that they contain valuable content that recipients will want to read. You can also improve deliverability by using targeted opt-in lists, and by sending personalized messages that are relevant to each recipient’s interests. Enhance your storytelling: There are a few things you can do to improve your email marketing with better storytelling. First, make sure your story is interesting and relevant to your audience. Next, create a clear and concise storyline that is easy to follow. Finally, use visuals and other multimedia elements to help bring your story to life. Work on your copywriting skills: Subject lines are the first thing your subscribers see when they receive your email, so they play a crucial role in determining whether or not people will open your message. A good subject line should be catchy and intriguing enough to make people want to learn more, while still providing them with enough information to know what the email is about. As per our Email marketing services experts in Perth, personalized subject lines are more likely to grab people’s attention than generic ones. You can personalize them by using the recipient’s name, using their location, or mentioning a recent purchase they made. Ensure your emails are mobile-friendly: The percentage of people reading emails on their mobile devices continues to increase, so it’s important to make sure your emails are mobile-friendly. Most people read their emails on their phones. In fact, the percentage of people who read their email on a mobile device continues to increase. So if your email isn’t mobile-friendly, you’re missing out on reaching a large audience.

How to design emails?

There are a few things to keep in mind when designing emails for email marketing: Keep your design simple and easy to read. Too much text or too many images can be overwhelming and distract from the message you’re trying to send.
  • Use fonts and colours that are easy to read, and avoid using too many different fonts or colours in one email.
  • Make sure your buttons and links are easy to see and click on.
  • Test your email on different browsers and devices before sending it out to make sure it looks good across all platforms.

Why hire an Email Marketing Agency in Perth?

One of the primary benefits is that the Email Marketing Agency in Perth has the experience and knowledge necessary to create a well-crafted email marketing campaign that will engage customers and encourage them to take action. Additionally, email marketing services in Perth can help you develop and implement strategies for remarketing to lapsed customers, which can be an extremely effective way to re-engage with past customers and increase sales. Also, they can track results and optimize campaigns in order to continually improve customer engagement and conversions. Contact us today to see how we can help you!

Why Content Marketing Will Benefit Your Brand

Content marketing is a form of marketing that involves the creation and distribution of content (such as articles, videos, or infographics) that is aimed at attracting and engaging customers.

Content Marketing Perth
According to Hubspot, businesses that blog receive 67% more leads per month than those that don’t. Additionally, companies that publish 16+ blog posts per month generate 4.5 times more leads than those that publish 0-4 monthly posts. Content marketing in Perth can be used to promote a variety of products or services, such as by providing useful information for potential customers or by promoting the brand itself. There are many different types of content marketing, but some of the most common include blog posts, e-books, case studies, whitepapers, website copy, social media posts, and email newsletters. Each type of content has its own unique benefits and can be used to reach different audiences. For example, blog posts are great for building authority and increasing visibility, while e-books are perfect for capturing leads and driving conversions. When creating your content marketing strategy, it’s important to consider your goals and the audience you want to reach. Then you can select the type or types of content that will best achieve those goals.

How does content marketing generate more leads?

Content marketing is one of the most effective ways to connect with potential customers and convert them into sales. Here are some reasons why it is so important to bring more leads in the business:

#1. Addresses the pain points

Once you know what their pain points are, you can create content that speaks to those issues and provides solutions. As your audience begins to see that you understand them and their needs, they will be more likely to trust you and buy from you.

#2. Improves conversion rates

There are a few primary ways in which content marketing can improve conversion rates:
  • By providing valuable and relevant information, you help build trust and credibility with potential customers. Once they know that you are an authority in your field, they will be more likely to do business with you.
  • Well-crafted content can help to educate potential customers about the benefits of your product or service and persuade them to take action.
  • Quality content establishes you as a thought leader in your industry, which can lead to more leads and sales opportunities.

#3. It brings more traffic to the website

There are many ways in which content marketing can improve engagement and website traffic. For one, high-quality content can help to attract new visitors to a website. Additionally, well-crafted content can help to keep visitors engaged on a website for longer periods of time, which can lead to increased website traffic.

#4. Bring back customers

By creating valuable and relevant content, businesses can attract new customers, retain current customers, and build brand loyalty. Quality content also helps businesses rank higher in search engine results pages (SERPs), increasing the visibility of their websites and generating more leads.

Why hire a Content Marketing Company in Perth?

Content Marketing Company in Perth also has the ability to improve brand awareness and credibility. When done correctly, these marketers can help a company to build trust with its audience and create an image of expertise in its field. This increased trust and credibility can then lead to more customers doing business with the company. Ultimately, content marketing is an effective way to connect with current and potential customers, which can result in increased sales and profits. When customers feel that they have a genuine relationship with a company, they are more likely to do business with that company again in the future.

6 steps to start mobile marketing for your business

Mobile marketing is important to improve the customer journey because it allows businesses to target customers with relevant, personalised messages based on their location and interests. This creates a more seamless and satisfying experience for customers, which can lead to increased loyalty and sales.

Mobile Marketing Perth
In addition, mobile marketing can be used to collect customer data that can be used to improve the overall customer experience. For example, businesses can track the types of products or services that customers are interested in, as well as their purchase history. This information can then be used to create targeted offers and promotions that are more likely to appeal to individual customers. A recent study by eMarketer found that global spending on mobile marketing will exceed $200 billion by 2019. This is a testament to just how important mobile marketing has become in terms of reaching and engaging customers. In fact, according to another study by IBM, 82% of customers will use their mobile devices to help them make a purchase decision. So get ready to learn a simple yet effective process to getting started with mobile marketing!

#1. Take Google’s Mobile-Friendly Test

As per our Perth Mobile Marketing Consultant, Google’s Mobile-Friendly Test is a great way to determine how mobile-friendly your website is. The test measures the following:
  • How easy it is for a user to navigate your website on a mobile device
  • Whether the text is large enough to be read without zooming in
  • How well you have optimised images for mobile devices
  • Whether you have used any technologies like Flash or Java that are not supported by many mobile devices
If you score poorly on the Mobile-Friendly website Test, there are a number of things you can do to make your website more mobile-friendly, such as using a responsive design, making text larger, and optimising images.

#2. Start designing your emails mobile-friendly

Your newsletter or email blast may look great when you’re creating it in your desktop HTML editor, but that doesn’t mean it will look good or be easy to read on a mobile device. In fact, many people now read their email on their phone or tablet, so it’s important to optimise your newsletters and other email blasts for mobile users. There are a few things you can do to make your newsletter more mobile-friendly
  • Use a simple, easy-to-read font like Arial or Helvetica.
  • Make sure all images are sized correctly for mobile devices
  • Avoid using too much text formatting (bold, italics, etc.)
  • Keep the layout simple

#3. Your social media pages should be designed as per mobiles

It’s because more and more people are accessing the internet via their mobile devices. In fact, recent studies have shown that as many as 60% of internet users now access the web exclusively through their mobile devices! Mobile marketing consultants believe that people tend to interact with social media differently on their phones than on their laptops or desktops. They’re more likely to browse through their feeds passively on their phones, whereas they’re more likely to engage with content when they’re using a laptop or desktop.

#4. Design ads that can be easily viewed on mobiles

To design in-stream posts and ads keeping mobile in mind for better CX, you need to make sure that your content is easy to read and doesn’t require too much scrolling. You should also use a smaller font size and avoid using too many images, as they can take up a lot of space on a small screen. And be sure to place your CTA buttons within easy reach so that users can easily click on them.

#5. Test and measure the results of your mobile marketing campaigns

Measuring the results of your mobile marketing campaigns is important because it allows you to track how well your campaigns are doing and make necessary adjustments. Campaign tracking allows you to see how much traffic your campaign is generating, what kind of conversion rate you’re achieving, and how much money you’re making from the campaign. By analysing this data, you can determine whether the campaign is successful and needs to be continued or tweaked, or whether it should be discontinued altogether.

How Perth Mobile Marketing Consultants can help?

Customers are more likely to use their mobile devices to interact with businesses, so it’s important to make sure your marketing campaigns are optimised for those interactions. Contact our Mobile Marketing Consultant to provide an enjoyable customer experience that keeps customers coming back.

4 UX Principles for Creating an Amazing Website Design in Perth

Your website’s user experience (UX) is important because it is one of the most visible aspects of your business. It’s the first thing people see when they visit your website, and it can make a good or bad first impression.

Poor UX can also be frustrating and confusing for users, which can cause them to leave your website without buying anything or subscribing to your email list. In fact, bad UX can ruin a company’s reputation and cost them customers and money.

Website Design Perth
Good UX, on the other hand, makes web design in Perth pleasing to look at. It can help users find what they’re looking for quickly and easily, which encourages them to stay on the website longer and buy more products or services. According to a study by the Nielsen Norman Group, 79% of users felt lost when they didn’t understand what they were supposed to do on a website. Furthermore, 70% of users said they’d rather have a simple website with limited features than one with more features but that’s difficult to use. Here we have talked about six UX principles to remember for creating an amazing website.

Website Design Should Focus on User Experience

Your website is not about you, it’s about your users. It’s not about what you want to communicate, it’s about what your users need and want to know. Put yourself in your user’s shoes. What are they looking for on your website? How can you make their experience as easy, enjoyable, and informative as possible? By focusing on user experience (UX), you can create a website that is not only visually pleasing but easy and fun to use. Creating a great user experience means giving your users the information they need when they need it, in a way that is visually appealing and easy to navigate. It means thinking like a customer and designing with their needs in mind.

Make them scannable

Most people don’t actually read websites; they scan them. This is because people are busy and they want to get the most important information quickly. That’s why it’s important for your website design in Perth to be scannable. This means that you should use headings, lists, and bold text to highlight the most important information. You should also make sure that your text is easy to read.

Users wish to see a simple website

People want clarity and simplicity on websites because they want to be able to find the information they need as quickly as possible. They don’t want to have to search through a lot of clutter or confusing text in order to find what they’re looking for. Simplicity also makes websites easier to use, which is important because people now expect websites to be interactive and easy to navigate. If a website is cluttered or difficult to use, people will simply go somewhere else. So it’s important for website owners to make sure their site is clear and simple so that users can find what they need without any trouble.

Different audiences prefer different types of website designs

Some audiences prefer flashy websites with a lot of motion graphics and interactive elements, while others prefer more minimalistic designs with simpler layouts and less clutter. Before designing a website, it’s important to first understand who the target audience is and what their preferences are. This will help you to better design the website to appeal to them and ensure that they have a positive user experience.

How can we help?

Make sure your website content is well written and informative. This includes providing clear and concise product descriptions, as well as well-written blog posts and articles that will interest your target audience. Our Web Design agency in Perth can design your website in a simple way which makes it easy to navigate. We don’t do complex designs as they can be overwhelming for users and may cause them to leave your website without taking any action. Contact our web design agency Perth today to know more!

Top 6 Social Media Marketing Trends to Watch Out in 2022

In this digital world, businesses can now connect with their customers and followers in a more personal way.

There are a few reasons why social media marketing is so important nowadays. First, social media platforms have become incredibly popular ways to connect with friends and family as well as to discover new information. In fact, a large percentage of the population now relies on social media for news and entertainment. This makes social media agencies in Perth an ideal place to help SMBs.

Second, people who use social media tend to be highly engaged with the content they see there. They are more likely to click on links, share posts, and buy products than people who don’t use social media. This means that if you can create effective social media marketing campaigns, you’re likely to see a lot of success in terms of website traffic and sales.

Social Media Marketing Perth

#1. Social media has become a shopping platform

Social media platforms offer a convenient way to access a large number of sellers and products in one place. This makes it easy for buyers to compare prices and find the best deals. It allows buyers to quickly assess the quality of products and reviews from other buyers. This helps buyers make informed decisions about what products to purchase.

Finally, social media platforms provide a community environment where buyers can ask questions and get advice from other shoppers. This helps buyers feel confident in their purchasing decisions.

#2. Social media platforms are seeing a proliferation of short-form video content.

First and foremost, video is a very engaging format that captures people’s attention and keeps them engaged for longer periods of time than text or static images. Additionally, video is a great way to communicate a message quickly and effectively, which is particularly important on social media where users are often bombarded with content from various sources.

Finally, video is becoming increasingly more affordable and easy to produce, making it an attractive option for businesses and individuals looking to create content that resonates with their audience.

#3. More augmented reality (AR) features

As per our social media agency experts “Social media platforms are providing more and more augmented reality (AR) options to their users. This is in response to the increasing popularity of AR apps, such as Snapchat and Pokémon Go.”

For social media platforms, AR offers a way to keep users engaged with the platform for longer periods of time. It also allows platforms to offer more interactive and engaging experiences for their users. As more people become familiar with AR, social media platforms will continue to add more AR features in an effort to stay ahead of the competition.

#4. Facebook still remains on the top

While other social media platforms are growing in popularity, Facebook remains on top for businesses for a variety of reasons.

First and foremost, Facebook has the largest user base of all social media platforms. This means that businesses have the potential to reach a large number of people through Facebook advertising. Additionally, Facebook allows businesses to target their ads by demographics such as age, gender, location, interests, and more.

Facebook also offers a wide range of features for businesses, including pages, groups, events, and ads. Pages allow businesses to create a custom page for their company with information about their products or services. Groups allow businesses to create a community around their brand or product. Events let businesses promote and advertise their events to followers.

#5. Demand for user-generated content (UGC)

The need for user-generated content (UGC) is changing the way social media platforms are operated. UGC refers to any content that is created by users or consumers, as opposed to a company or brand. This content can take many different forms, including videos, images, blogs, and tweets.

One of the primary reasons for the growth of UGC is that it is seen as more authentic than branded content. People are more likely to trust the content that is created by other users rather than a company or brand. Additionally, UGC is often more engaging than traditional advertising. This is because it allows users to connect with each other and share their own experiences and perspectives.

To sum up:

It’s important to stay up-to-date on social media marketing trends. The platforms themselves are constantly evolving, and the techniques that work today may not work tomorrow.

Your competitors are almost certainly keeping tabs on the latest trends, so you’ll need to stay ahead of the curve if you want to maintain an edge. You should contact a social media agency in Perth to help you formulate strategies to grow your business on social media platforms.

What is Local SEO and How to start it?

Local SEO is the practice of optimizing a website for local search engine results. This can include optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text, as well as developing off-page SEO strategies like link building and citation building.

The ultimate goal of Local SEO is to improve the visibility of a business’ website in local search engine results pages (SERPs), so that potential customers can find and visit the business’ website when they’re looking for products or services in their area.

Importance of Local SEO

It is important for businesses because it can help them connect with more customers in their area. When people search for local businesses, the results that show up are those that are most relevant to the searcher’s location. This means that if you have a business and you want to attract more customers in your area, you need to focus on Local SEO.

There are a number of things you can do to improve your Local SEO ranking, and the most important one is making sure your business information is accurate and up-to-date across all of the directories and online platforms where it’s listed.

How to start Local SEO?

First, you need to claim your business on Google. Next, complete your Google My Business profile with up-to-date information about your business, including your address, phone number, and website. Then, make sure your website is optimized for local search by adding relevant keywords and geographic terms to titles, metatags, and anchor text. Finally, create high-quality local content that establishes your business as a leader in its field.

 

#1. Complete GMB profile: Having a complete profile is key to providing a smooth customer journey. When potential customers search for your business online, they’ll be able to see all the important information you’ve shared in your profile, such as your hours of operation, address, website, and phone number. This will help them get in touch with you more easily and lead to a better overall customer experience.

#2. Add keywords in titles, meta, and anchor text: Keywords help Google determine the topic of a web page. When you add keywords to your title, meta tag, and anchor text, you’re helping Google understand what your page is about. And that can help your page rank higher in search results.

Adding keywords to your titles and meta tags also has another benefit: it can help improve click-through rates (CTRs). If people see relevant keywords in search results, they’re more likely to click through to your page. So including keywords in your titles and meta tags can help increase traffic to your website.

#3. Create high-quality content: By addressing customer pain points, businesses can create content that is relevant and useful to their target audience. This type of content is more likely to be shared, which will help increase brand awareness and attract new customers. Additionally, providing quality customer service will help build trust and strengthen relationships with current customers.

To sum up:

Local SEO experts in Perth can help you rank higher on Google by improving your website’s customer experience. When customers have a positive experience on your website, they are more likely to return and recommend your site to others. In addition, Google takes into account factors such as customer satisfaction and user engagement when ranking websites.

What Type of Industries Rely Heavily on SEO in 2022?

Search engine optimization (SEO) is beneficial to almost every business. Anyone who is actively searching for your product or service is likely to be interested in it. Whatever the case may be, businesses need to ensure that customers can find them when they need them, and SEO helps them do that. When you have a good SEO strategy in place, potential customers can find your business in search engines by searching for relevant terms.

SEO Perth

Search engine optimization is the best strategy for driving long-term results and generating organic search results. Organic traffic, which is generated partly by SEO, accounts for more than 51% of a website’s visitors, according to a study from Bright Edge. At the same time, paid advertising generates only 14% of revenue, and social media accounts for only 5%. A few examples of business that needs SEO are restaurants, attorneys, salons, and many more.  An organization’s content strategy model is heavily influenced by SEO. It’s the only way for someone to visualize your product, service, or offer.

What Industries Need SEO?

Services-related organizations, such as financial advisors, accountants, IT professionals, and financial companies, tend to need SEO services. Clients or customers often thoroughly research these organizations before investing (sometimes even in just a phone call). This gives the consumer an idea of what type of work is being done, the quality of work done, and the company’s level of modernity. For a variety of reasons, the plumbing and remodeling industries require a significant amount of SEO investment. There is a tendency for this industry to focus on local markets. Furthermore, many industries have fierce competition in their local market.

Markets that need SEO

Almost every market or business need SEO nowadays, there are a few examples of markets for which search engine optimization is required:

Businesses that operate online have no choice but to use search engine optimization to draw leads. Unlike brick-and-mortar stores, online stores lack a brick-and-mortar presence to attract local customers, so they can only market their products via inbound and outbound strategies. You should expand your online presence as much as possible if you want people to find your product. SEO is crucial for businesses in these four industries, along with mobile optimization, social media engagement, and user-generated content. A comprehensive SEO campaign exposes companies to long-term customers that can help them get more quality leads.

Additionally, dentists, physicians, and others in the medical industry offer local services that people in their area will search for. People may want to find a local medical practice on a number of occasions, whether they are switching to a new health insurance provider or experiencing symptoms that warrant a visit to a nearby medical expert. Google is likely to be the first place you turn if you are new in town, or if your family physician recently closed. By using local SEO, you can ensure that your business will be found over your competitors.

People seeking new homes, apartments, or condos pay attention to the real estate industry online. From agents to real estate companies, SEO strategies are important to the real estate industry. Local SEO has a particular focus, with people searching for specific cities, towns, and even zip codes that businesses can optimize for. With adequately optimized ads, people can also locate specific types of real estates, such as specific home designs.

It will be important for businesses located in different locations to make each of them easy to find. If local search is included in an SEO campaign, customers will be able to find the right location near them. Businesses can advertise specific deals at certain stores and optimize their local marketing for those, so they can be more successful in attracting the attention of people who are looking for those products or services in those areas.

SEO for the Win:

When it comes to a company’s content strategy model, SEO plays a major role. A visual representation of your product or service is the only way someone, whether they are a potential client or not, can visualize it. A visual representation of your product or service is the only way someone, whether they are a potential client or not, can visualize it. Don’t forget the importance of digital marketing within your own industry when trying to determine which industry needs it the most.

In-house marketing vs. a content agency: which one to choose?

So, you’ve decided to start a content marketing campaign. Great! But now you need to figure out whether to do it in-house or work with a content marketing agency. Both have their pros and cons, but which one is the best option for your business? Keep reading to find out!

Content Marketing Perth

Pros of in-house content marketing

There are several pros of in-house marketing. First, in-house marketing allows a company to have more control over its messaging and how it is portrayed to the public. Additionally, in-house marketing typically results in lower costs, as the company does not have to pay for outside services. Finally, in-house marketing allows a company to build a team of talented individuals who are familiar with the company’s products and mission.

Cons of in-house content marketing

There are a few potential downsides to in-house content marketing. First, it can be difficult to maintain high-quality standards for content when you’re also responsible for creating it. Additionally, in-house content may not be as visible or credible as content from external sources. Finally, creating and publishing content can take up a lot of time and resources, so in-house teams may need to be careful not to spread themselves too thin.

Pros of hiring Perth content marketing agency

When it comes to content marketing, many businesses choose to go the DIY route. While this can be a cost-effective option in the short term, in the long run, it can be difficult for businesses to maintain a consistent level of high-quality content. This is where hiring a content marketing agency can be extremely beneficial. By outsourcing your content marketing to an experienced and qualified team of professionals, you can rest assured that your content will be of the highest quality and delivered on time and on budget. Some other benefits of working with a content marketing agency include:

  • Brand awareness: A good content marketing strategy will help to increase your brand’s visibility online, resulting in more traffic and leads.
  • Expertise and experience: A good content marketing agency will have a team of experienced professionals who know how to create, distribute, and optimize content for maximum impact. This expertise can be invaluable in helping you achieve your business goals.
  • Increased reach and visibility: By working with an agency, you can tap into their networks and resources to reach a larger audience with your content. This increased visibility can help you attract more customers and grow your business.
  • Greater efficiency and scalability: A good marketing agency will be able to handle the day-to-day tasks of creating and promoting content.

 

Cons of hiring a content marketing agency

There are several things to consider when deciding whether or not to hire a Perth content marketing agency. Here are three of the most important cons to weigh:

 

  • Agency costs can be prohibitive, particularly if you’re working with a smaller business.
  • It can be difficult to find an agency that truly understands your business and its needs.
  • The time commitment required from both you and your team can be significant, and it’s important to make sure everyone is on board with the idea of outsourcing content creation before making the decision.

Closing note:

It depends on your needs and what you’re looking for. An in-house marketing team can be great if you have a lot of resources and are looking for someone to own and manage your content strategy long-term. But if you’re looking for more flexibility or specialised expertise, a content marketing agency can be a better option.

Think about what you need most from your marketing team. If you’re looking for someone to produce a lot of high-quality content quickly, an agency may be the better choice. If you need someone to help with branding or strategic planning, an in-house team may be a better fit. Ultimately, the best answer depends on your unique situation and goals.